Evaluation question distribution
- 1. By: Eniola Silva Distribution/ Production Companies
- 2. Merchandising: in the form Merchandising of Synergy (when two institutions work together for mutually beneficial purposes.) Screen Plays Film Life Cycle Marketing Cast
- 3. Distribution and Marketing Techniques Advertising Promotion Packaging Branding TV Trailers Press and Public Reviews “Augmented Soundtrack Experience” iOS App Synergy Viral Marketing Campaigns Flash Game WEBSITE Teaser Trailers Online Marketing Online Competitions Social Media on Official Website and Blog site Events TV Spots Vox-Pops Phone Apps Video Content Marketing High Concept Film Posters Use of Social Networking Sites Marketing techniques are the tools used by the marketing department; the marketing department will set out to identify the most appropriate techniques to engage in order to make profits.
- 5. Whether I should use a Major or an Independent Distributor…
- 6. Types of Distributors When I was considering which distribution company I wanted to distribute my film “IMPOSTER” I first made myself aware of the types of distributors available and I found out that there were two main types- Major and Independent. MAJOR Distributor: These operate in a number of countries world wide. INDEPENDENT Distributor: These mainly operate in one country.
- 7. The Role of a Distributor To acquire a film:- They are conscious of a film’s rating because helps to indicate if they can distribute to a mass audience, therefore creating more potential consumer which results in profits for the company. Release Publicity
- 8. My Unique Selling Point (USP) We used a ‘minority ethnic group in society’ as our main character, which is a subversion of films with the same genre as ours (usually crime dramas introduce ‘White Anglo-Saxon males’ as their main characters). We also created a narrative that focused on an issue that not many crime dramas explore in depth- domestic violence.
- 9. The Independent Distributor I am contemplating using is:
- 10. Utopian view of an Independent Distributor An Independent Distributor would give me more creative control, which means that my ideas would be able to be expressed freely without the fear of them being overly and negatively critisied. As a result originality would be expressed and unique creations can be viewed by my target audience. Film 4 would enable me to be “true to my vision” as much as possible, because they would not try to influence, counteract or overpower the decisions I make .
- 11. Dystopian view of an Independent Distributor An Independent Distributor typically does not have a large budget and their releases are limited. They usually release in select theaters before gaining attention, and therefore being released into the mainstream. On the other hand, the result of this could be that, I would be able to see the response of my audience at a small scale; prior to my film being released into the mainstream, so that I can infer the response of my potential mainstream audience. With distribution companies such as Film 4, there is a lack of upscale production facilities.
- 12. Major Distributor I am contemplating using is:
- 13. Utopian view of a Major Distributor I would be provided with a large budget for my film. Major Distributors such as Warner Bros tend to generate a lot of revenue which could possibly go into the creation of more of my films and better equipment to make my film productions.
- 14. Dystopian view of a Major Distributor Directors usually have less creative control, the film company has a lot of say and input, due their involvement in my project. This is currently not a problem because my film has already been created but I am aware that during future productions their excessive “contributions” could be a regular occurrence.
- 15. Possible Distribution and Marketing methods for my film using the example of “the Dark Knight Rises”: A “Warner Bros” Distributed Film
- 16. Directly on the website, the trailer of the film is the central viewing and WEBSITE: The website acts as a source of the other materials that are through the website the connected to the film such as audience of the film can “Digital Download.” It easily access a variety of other presents the the wide range of distributed products products to the audience that created by Warner Bros they can easily access. such as the social networking sites located at Social media is a major aspect of the bottom (footer) of all the official website for “The Dark the pages. Knight Rises,” because it has a number of social access for Twitter, Facebook, Google Plus, and Get Glue. The appearance of the website and it especial focus on the social aspects of Also on the official website, Warner the media, as its main format to distribute, as well as its constant aim to Bros offered an app that lets fans interact their characters with their audience indicates to me the possible ways design their own Tumbler, which is that my film is going to be majorly distributed and the large focus there is one of Batman’s vehicles. Fans can going to be on creating a relationship between my audience and my colorise, customize and “drive” their characters using social networking sites as a marketing format. This is likely to creations and, share them via social be due to its ‘share’ abilities- which will enable my audience to share my media channels and rate each other’s product and therefore facilitate a wider target audience as more people can designs. see my product.
- 17. High Concept Film Posters: This is a great way of advertising that could be transferred to the marketing of my film- which could show an extreme close up of Sarah crying and the title “IMPOSTER” at the bottom of the mural. It would help to attract a lot of my audience and express to them the lengths that have been taking to get their attention, therefore identifying the importance of the issue that we are addressing in our film- domestic violence. A 150-foot mural that was hand- painted by Dan Cohen and the rest of his team at Art FX Murals.
- 18. Online Competitions: “Fans unlock the stunning new trailer for Christopher Nolan's upcoming blockbuster one frame at a time by spotting strategically-placed graffiti all over the world”- The WEEK This is an interesting way of involving the audience with the film. Warner Bros can also release our trailer in this way as well, it seems to be a fun way of connecting a world wide audience and drumming . However, it is less likely that my film would generate as much interest as “The Dark Knight” because it is new and unlike “The Dark Knight” it has never been introduced to our audience before and is does not include a universal icon- Batman. I am also aware that online competitions could not really relate to our film due to the sensitive issue and content within our film.
- 19. Video Content Marketing: Warner Bros released a thirteen-minute viral video clip on YouTube that contained fragmented film footage, for free. This would be a good way for me to attract more of an audience, especially for a film like mine; which is new and features topics that could deter people-due to the severity of the issue. By enabling our audience to view a large snippet of our film we could create intrigue within them and our enigma codes would draw them to watch the whole of the film to see how it has been fully structured.
- 20. Viral Marketing Campaigns Requires participation from the community Through viral marketing I could give my audience additional insight and background information about my film’s characters, so that they participate and interact with the characters in my film.
- 21. The Distribution Company I have decided to use is…
- 22. Why “The Dark Knight Rises?” I chose the “The Dark Knight Rises” because of the large Box Office hit it received, and because this is the results that I would like for my film. By researching this film I could see the process taken by “Warner Bros” and the amount of effort they put in to market this film- this is the kind of effort I want during the distribution of my film. Although it is likely that the distribution methods for my film by “Warner Bros” would not be as large as with “The Dark Knight” I am aware that they have a large access to capital that they are willing to spend to distribute their films.
- 23. This is because I want a distribution company that has a large access to capital and would be able to market and distribute my product at a large scale- preferably on a global dimension. Warner Bros would be able to help me generate more popularity mostly based to their availability of large funds. Also they would help continue the impact that I want my film to have on my audience, which is engagement and from my research on “The Dark Knight” I have been able to see that they are the company to make my requirements a reality. Even though I had more utopian views for the independent company “Film 4” I want to make a profit on my production and reach the widest audience I possibly can; because I have already created my media product I have no fear of restricted creativity regarding my work (this was the main negative of choosing a major distribution company). With the established fact of freedom in terms of creativity, “Warner Bros” seemed to be the best distribution company for my film production- “The Imposter” I also want the acclaim that the film “The Dark Knight” received and I know that this is possible with “Warner Bros” because they have a carefully planned, cohesive media campaign that included viral and content marketing, as well as mobile and social networking. I am certain that Warner Bros is the perfect distributor form me- especially in helping me achieve my aspirations of global success. I am aware that in order for this to become a reality then I will need a distributor who can reach a worldwide audience, and distribute successfully and a with diversity to my potential audience.