How UGC and AI can help you to create a social shopping experience?
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The document discusses how user-generated content (UGC) and artificial intelligence (AI) can enhance social shopping experiences by engaging with existing customers and co-creating content. It emphasizes the importance of using social data to understand customer behavior in real-time to drive sales and build social proof. Overall, the approach focuses on fostering meaningful interactions and leveraging customer insights for better marketing outcomes.
How UGC and AI can help you to create a social shopping experience?
- 1. How UGC and AI can help you to create a social shopping experience? Toni Hopponen CEO of Flockler @tonihopponen
- 2. Direct sales Mass advertising Email comms SEO & Search Social From mass marketing to co-creation
- 3. By the time an actual salesperson gets involved, up to 90 % of the selling process is already done (Forrester).
- 4. Social media engagement down?
- 5. Can UGC be the medicine?
- 6. Start with your existing customers
- 7. 1. Contact your key customers 2. Interview how they came across your product and what problem your product solves 3. Co-create content: quotes and images 4. Place on your website
- 8. “We will prioritize posts that spark conversations and meaningful interactions between people. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to.” Adam Mosseri, Head of News Feed at Facebook
- 9. Ask to mention someone they love
- 10. Pick favourites and amplify
- 11. WHY?
- 15. Customers expect the social shopping experience Inspirational content to help me buy Social proof by my network and peers Following Influencers’ example Personalised services based on social data Peer-to-peer discussions & reviews
- 16. Are you using social data to power social shopping experiences?
- 18. Identify the most engaging content and influential customers in real-time.
- 19. Customer understanding tomorrow: Customer data through social and in real-time from multiple touchpoints. Always up-to-date and the view of customer’s life outside your services. Demographic data Behavioral data Social data Current customer data: Data gathered on brand website / ecommerce site. Data from a single touchpoint, often outdated and not updating. Name, Phone, Address, Email, Browsing history, Purchase history
- 20. z Questions? Toni Hopponen toni@flockler.com +44 742 807 2335 @tonihopponen www.flockler.com