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Monitor Institute
                                                                                                 A member of the Monitor Group



HOW ART WORKS:
Web Conversation Prep
9 March 2012

BEIJING   CAMBRIDGE   CASABLANCA   CHICAGO   DELHI   DUBAI   HONG KONG   JOHANNESBURG   LONDON     LOS ANGELES   MOSCOW    MUMBAI
MUNICH    NEW YORK    PARIS   RIYADH   SAN FRANCISCO    SÃO PAULO    SEOUL   SHANGHAI   SINGAPORE      TOKYO     TORONTO   ZURICH
How Art Works
                           A theory-driven model & measurement framework for
CAS-COD-Prez-Date-CTL
                        understanding the impact of art on individuals & communities
PROJECT ARC
   The How Art Works project consists of three phases

           Phase I                                                                                      Phase III
                                                            Phase II
        Lit Review &                                                                                    Finalize
                                                 Convene Working Group Meetings
      Expert Interviews                                                                               Logic Model
                                                          (Jan – April)
        (Sept – Dec)                                                                                  (May- June)



                                                                                                         Systems Map
                                                                                       Asheville NC
                                                                                                         & Evaluation
                                                                          Web           Workshop
                                                                                                          Framework
                                                                     Conversation #2    April 18-19
                                                        Web             March 21
                                                   Conversation #1
                                    Oakland CA        March 14
                                    Workshop
                                     Feb 22-23
                        Synthesis
                         Report
                          Jan 6
          Accomplishments:
     Completed 45 interviews
     Conducted review of
      literature on impact of art
      & "Quality of Life"
     Constructed “productively                                                                                     3
CAS-COD-Prez-Date-CTL
      inaccurate” systems map
WHERE WE ARE TODAY
   This deck is a debrief of the Oakland workshop–it’s meant to prepare us for the web
   conversations
            Phase I                                                                                                      Phase III
                                                                  Phase II
         Lit Review &                                                                                                    Finalize
                                                       Convene Working Group Meetings
       Expert Interviews                                                                                               Logic Model
                                                                (Jan – April)
         (Sept – Dec)                                                                                                  (May- June)


                                      WE ARE
                                                                                                                          Systems Map
                                       HERE                                                      Asheville NC
                                                                                                                          & Evaluation
                                                                                  Web             Workshop
                                                                                                                           Framework
                                                                             Conversation #2      April 18-19
                                                                Web             March 21
                                                           Conversation #1
                                       Oakland CA             March 14
                                                                                               Highlight (un)certain
                                       Workshop                                                 parts of the system
                                        Feb 22-23                                                   Identify data
                        Synthesis                                    Test & refine               to gather or track
                         Report                                      more granular
                                                                     systems map
                                      Introduce & refine
           Accomplishments:
                                           high-level
       Completed 45 interviews          systems map
       Conducted review of
        literature on impact of art
        & "Quality of Life"
       Constructed productively
CAS-COD-Prez-Date-CTL                                                                                                                4
        inaccurate systems map
OUR CHALLENGES & OUR TOOLS




                1. Understanding Art        1. A “Productively
                2. Understanding "Quality      Inaccurate” Starting
                   of Life"                    View
                3. Understanding the        2. A Method for Mapping
                   Links Between them          Complex Systems
                                            3. Your Intellectual
                                               Horsepower

CAS-COD-Prez-Date-CTL                                                 5
Hard?




CAS-COD-Prez-Date-CTL
                        Ah, yah. Really hard.
A FEW WORDS ON „SYSTEM MAPPING‟

                                                     Will help us with our
           1.           A tool for picturing
                                                          problem…
                        complexity
           2.           Starts with list of key
                                                      How are ‘art’ and
                        factors                        ‘quality of life’
           3.           Adds links illustrating         connected?
                        flows
           4.           Captures seeming
                                                      Really connected?
                        contradictions, cascades,
                        and feedback
                                                     What causes what?
                                                    And in what sequence?
CAS-COD-Prez-Date-CTL                                                        7
OAKLAND, CA WORKSHOP ACTIVITIES


         Visceral arts
         experience to
          ground the
         conversation
                                                     Allow people to
                                                     move beyond the
                                                     “What is art?”
                                                         question
      Probe people to
       question what
      Quality of Life                                 Introduce then
          means                                            refine
                                                      “productively
         Weave the                                     inaccurate”
      tapestry of our                                  systems map
      “ideal system,”
        collectively

CAS-COD-Prez-Date-CTL                                                  8
OUR QUESTION & CRUDE SYSTEM MAP
                           WE STARTED WITH IN OAKLAND

                        How are ‘art’ and ‘quality of life’
                                 connected?
                                                 Arts

                              Enrich
                                                            Generate
                              Human
                                                            Artifacts
                            Experience

                                              Capacity to
                                               Express
                                               Oneself


                          Produce Cultural,                  Produce
                             Social and                     Economic
                           Cognitive Value                    Value

                                               “Quality
                                               of Life”
CAS-COD-Prez-Date-CTL                                                   9
REACTIONS TO THE CRUDE SYSTEMS MAP
                         FROM CONVERSATIONS IN OAKLAND CA




CAS-COD-Prez-Date-CTL                                        10
SOME OF THE ADDITIONAL RICHNESS WE DISCOVERED


                                        Time & place (4)
                                        Tech innovation (1)

                  Aesthetics (18)                                    Works of art (10)
                  Education (10)                                     Artists (5)


                  Values (13)                                        Market Place (11)
                  Empathy (10)         Creative capacity (19)       Economic Value (6)
                                        Self Actualization (18)
                                        Generativity (6)




                                        Community (34)
                                        Resilience/memory (15)
                                        Right to culture (7)
                                        Happiness (3)
                                        Cultural Equity (3)
                                        Spiritual Literacy (0)

CAS-COD-Prez-Date-CTL                                                                       11
WHERE WE NEED YOUR HELP ON THE WEBINAR




       We will share the next draft of the map.

       It will be much more complex & detailed.

       We will seek your help to further refine it.



CAS-COD-Prez-Date-CTL                                      12

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HowArtWorks: Web Conversation Prep

  • 1. Monitor Institute A member of the Monitor Group HOW ART WORKS: Web Conversation Prep 9 March 2012 BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH
  • 2. How Art Works A theory-driven model & measurement framework for CAS-COD-Prez-Date-CTL understanding the impact of art on individuals & communities
  • 3. PROJECT ARC The How Art Works project consists of three phases Phase I Phase III Phase II Lit Review & Finalize Convene Working Group Meetings Expert Interviews Logic Model (Jan – April) (Sept – Dec) (May- June) Systems Map Asheville NC & Evaluation Web Workshop Framework Conversation #2 April 18-19 Web March 21 Conversation #1 Oakland CA March 14 Workshop Feb 22-23 Synthesis Report Jan 6 Accomplishments:  Completed 45 interviews  Conducted review of literature on impact of art & "Quality of Life"  Constructed “productively 3 CAS-COD-Prez-Date-CTL inaccurate” systems map
  • 4. WHERE WE ARE TODAY This deck is a debrief of the Oakland workshop–it’s meant to prepare us for the web conversations Phase I Phase III Phase II Lit Review & Finalize Convene Working Group Meetings Expert Interviews Logic Model (Jan – April) (Sept – Dec) (May- June) WE ARE Systems Map HERE Asheville NC & Evaluation Web Workshop Framework Conversation #2 April 18-19 Web March 21 Conversation #1 Oakland CA March 14 Highlight (un)certain Workshop parts of the system Feb 22-23 Identify data Synthesis Test & refine to gather or track Report more granular systems map Introduce & refine Accomplishments: high-level  Completed 45 interviews systems map  Conducted review of literature on impact of art & "Quality of Life"  Constructed productively CAS-COD-Prez-Date-CTL 4 inaccurate systems map
  • 5. OUR CHALLENGES & OUR TOOLS 1. Understanding Art 1. A “Productively 2. Understanding "Quality Inaccurate” Starting of Life" View 3. Understanding the 2. A Method for Mapping Links Between them Complex Systems 3. Your Intellectual Horsepower CAS-COD-Prez-Date-CTL 5
  • 6. Hard? CAS-COD-Prez-Date-CTL Ah, yah. Really hard.
  • 7. A FEW WORDS ON „SYSTEM MAPPING‟ Will help us with our 1. A tool for picturing problem… complexity 2. Starts with list of key How are ‘art’ and factors ‘quality of life’ 3. Adds links illustrating connected? flows 4. Captures seeming Really connected? contradictions, cascades, and feedback What causes what? And in what sequence? CAS-COD-Prez-Date-CTL 7
  • 8. OAKLAND, CA WORKSHOP ACTIVITIES Visceral arts experience to ground the conversation Allow people to move beyond the “What is art?” question Probe people to question what Quality of Life Introduce then means refine “productively Weave the inaccurate” tapestry of our systems map “ideal system,” collectively CAS-COD-Prez-Date-CTL 8
  • 9. OUR QUESTION & CRUDE SYSTEM MAP WE STARTED WITH IN OAKLAND How are ‘art’ and ‘quality of life’ connected? Arts Enrich Generate Human Artifacts Experience Capacity to Express Oneself Produce Cultural, Produce Social and Economic Cognitive Value Value “Quality of Life” CAS-COD-Prez-Date-CTL 9
  • 10. REACTIONS TO THE CRUDE SYSTEMS MAP FROM CONVERSATIONS IN OAKLAND CA CAS-COD-Prez-Date-CTL 10
  • 11. SOME OF THE ADDITIONAL RICHNESS WE DISCOVERED  Time & place (4)  Tech innovation (1)  Aesthetics (18)  Works of art (10)  Education (10)  Artists (5)  Values (13)  Market Place (11)  Empathy (10)  Creative capacity (19)  Economic Value (6)  Self Actualization (18)  Generativity (6)  Community (34)  Resilience/memory (15)  Right to culture (7)  Happiness (3)  Cultural Equity (3)  Spiritual Literacy (0) CAS-COD-Prez-Date-CTL 11
  • 12. WHERE WE NEED YOUR HELP ON THE WEBINAR We will share the next draft of the map. It will be much more complex & detailed. We will seek your help to further refine it. CAS-COD-Prez-Date-CTL 12