How-to Write Effective Event Messaging
Download as PPTX, PDF0 likes1,930 views
Effective event marketing messaging is crucial for selling tickets and must quickly capture consumers' attention by presenting essential information succinctly. Understanding the audience, utilizing engaging language, and incorporating visuals like images and videos are key strategies. Continuous editing, testing messages, and soliciting feedback are vital to refine marketing effectiveness.
How-to Write Effective Event Messaging
- 1. Writing Event Marketing Messaging to Sell More Tickets
- 2. Writing effective copy is the key to attracting customers Event marketing messages and descriptions have to convey important information about an event and convince customers to buy tickets – all in a few short seconds! Consumers have more options than ever before, but less free time, so your event messaging must stand out in order to make an impact on potential customers.
- 3. Know your event audience You have to know your audience in order to write copy that is appealing to them; this may seem obvious, but sometimes event descriptions are tone deaf …if it’s a fun event, use fun language! The 4 Ws • Who is my customer? • Where are they? • What do they want to see? • How can I sell them tickets? Define your audience and then read what they write (on blogs or social media) so you can copy their style in your messaging.
- 4. Grab their attention Patience is a virtue that consumers are sorely lacking. What does this mean for the event marketer selling tickets online (be it by Facebook, an app, or on their own websites)? • You have to be fast • You have to be interesting • You have to give the people what they want.
- 5. Grab their attention • Put key information at the top (e.g. event name, key selling points) • Use bullet points and lists to make information easy to digest • Use sub-headings to break up your description and make it easy to scan • Keep content short, including short sentences and paragraphs.
- 6. Don’t forget videos and images You need images and videos to attract readers. As the internet becomes more media rich buyers expect hi-res images and videos rather than text. Consider making a video ad for your event and putting it at the top of your event page, or break up your description with images from past events. Your images have to load fast. If the images slow down the event page you’re going to lose your visitors.
- 7. Write, Edit, Rewrite, Edit Proofread your description to catch any typos. It is helpful to read it aloud, or ask someone else to check it. Search for unnecessary words and delete them. Don’t use the passive voice Avoid repeating yourself Don’t use too much jargon Stay on point Write clear and short sentences
- 8. Test your marketing messages Before the event, tweet sentences from the description and see what the feedback is like. You can run identical ads (with your event’s hashtag and a link to buy tickets!) and different copy to see what works. After the event send the attendees a survey and ask them to rate the event description or ask them why they choose to attend the event.
- 9. Go forth and sell! Writing good marketing messaging is more of an art than a science. Keep practicing and honing your skills. Remember to get feedback! Uniiverse is building the future of social event ticketing and marketing. We work with over 26,000 event organizers worldwide and provide them with the most advanced tools to sell tickets, promote, and manage events online.
- 10. www.uniiverse.com © Uniiverse Collaborative Lifestyle Inc. ‹#›
Editor's Notes
- #3: Change the logo for each University.
- #4: Change the logo for each University.
- #5: Change the logo for each University.
- #6: Change the logo for each University.
- #7: Change the logo for each University.
- #8: Change the logo for each University.
- #9: Change the logo for each University.
- #10: Change the logo for each University.