6 Event Trends for 2014
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The document outlines six key event trends for 2014, emphasizing sustainability, social media engagement, and improved attendee experiences. Major trends include going paperless, using attendee-generated content for promotion, speeding up entry processes, and leveraging social incentives for ticket sales. Additionally, integrating ticket sales directly on Facebook and incorporating food trucks for unique dining experiences are highlighted as innovative approaches for event organizers.
6 Event Trends for 2014
- 1. 6 Event Trends for 2014 © Uniiverse 0
- 2. What’s New This Year? " The New Year is officially underway, and changes in the event scene are raising the bar for organizers and guests alike. From technology to what’s on the table, check out our picks for the top 6 event trends of 2014.! Images: http://www.lemonadehub.co.za/, http://tandlandrew.blogspot.ca/ © Uniiverse 1
- 3. Go Green & Go Paperless Sustainability is a major motivation for event planners this year. Consumers are becoming increasingly savvy of environmental issues and respond well to events that promote ecofriendly values. • Technologies that enable paperless ticketing are now easily accessible, and affordable. Platforms such as Uniiverse, make it easy to go paperless by enabling online ticket sales, and an at-the-door app that makes checking in guests 100% electronic. • Other sustainable ideas include offering local food and beverages with healthy or vegetarian options, using recycled, reusable or biodegradable decorations, and eschewing water bottles in favor of filtered tap water. The possibilities are endless - get creative! Image: http://www.newschannel12live.com/wp-content/uploads/2011/11/eco.jpg © Uniiverse 2
- 4. " Attendee Event Coverage • With social media Apps like Twitter, Instagram and Vine at the touch of your guests’ fingertips, inviting the utilization of these technologies at your event is beneficial for organizers and adds a fun, interactive element for attendees. • Create an Instagram or Twitter hashtag, inform your guests, and remind them to livetweet and post pictures throughout the event. This way, in addition to (or in lieu of) professional photographs or videography, you now have countless, candid shots of the whole experience as well as new advertising opportunities provided by your guests. It’s a win-win! Images: http://www.graphicsfuel.com/2013/03/popular-social-media-icons-psd-png/, http://www.businessinsider.com/iphone-5s-and-5c-features-2013-9?op=1 © Uniiverse 3
- 5. Speedy Event Entry Ensuring the satisfaction of your guests should begin before they get in the door. No one wants to wait in a long line or deal with disorganized entry procedures, so make it as simple and fast as possible. • TIP: A great method is to get several of your event personnel to act as line gophers; have them travel down the line, scan guests in with Ticket Manager and provide wristbands while they wait. Once they reach the front of the line, they can show their wristbands and enter the event quickly. This tactic is sure to impress your attendees and will cut way down on chaos at the door. © Uniiverse 4
- 6. Social Deals: Reward your advocates • Enabling discounts for those who share your event via social media creates a valuable incentive for people to purchase tickets and generates more promotion opportunities. • Social incentives typically offer a percentage off of the ticket price for any individual who shares your event on Facebook or Twitter, which can lead to heightened social media buzz, increased ticket sales and higher customer satisfaction. • Set up social deals for your event by heading to this link: http://bit.ly/1eYc0pr and start experiencing the benefits. © Uniiverse 5
- 7. Sell Tickets On Facebook • While many organizers promote their events using Facebook pages, customers are typically required to leave Facebook in order to actually purchase tickets. • Directing guests to a third party website takes extra time and can dissuade potential attendees. • Luckily, it is now possible to sell tickets directly on your Facebook page using new integration software, provided by Uniiverse. • Those extra moments you save your guests can make the difference between a sale and a shrug-off, and considering the power Facebook has to connect your event with customers, making the process more convenient is a definite must. © Uniiverse 6
- 8. Drive-In Dining • Food trucks are an up-and-coming feature of the event scene this year. They simplify your catering needs, add character to your event, and create an exciting atmosphere for your guests. • Food truck fare has evolved to offer everything from fast food to gourmet grub, so it’s easy to choose something that fits your theme and your guests’ tastes. Surprise your attendees by getting them out of their seats and making food fun! © Uniiverse 7
- 9. social marketplace for events Sell tickets, promote and manage your events using the most advanced social tools www.uniiverse.com/selltickets © Uniiverse 8