HP Supply Chain

HP wanted to leverage the power of the internet to provide customers with easy access to its products and services. It launched an online store in 1998 that experienced over 500% annual revenue growth. FedEx helped HP establish this new e-commerce sales channel by conducting needs assessments, designing an end-to-end supply chain solution, and managing order fulfillment, inventory, and reverse logistics. This enabled HP to quickly launch its online outlet store, reduce return times by 80% and costs by 70%, and increase its customer relationships and sales.