HR and Social Networking
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Gautam Ghosh discusses how social media is changing how companies attract, engage, and hire talent. Companies are seeing improvements in areas like access to knowledge, innovation, customer satisfaction by leveraging social platforms like Facebook and LinkedIn. Ghosh outlines how the BraveNewTalent platform helps companies create targeted talent communities, source candidates, and streamline the hiring process through social recruitment features. The case study of IBM showed positive results engaging candidates on campus, while Pinsent Masons hired higher quality candidates with less effort using BraveNewTalent.
HR and Social Networking
- 1. Gautam Ghosh Platform Evangelist and Lead - India Marketing
- 2. GAME IS CHANGING 350 300 250 200 NUMBER OF ACTIVE USERS 150 FACEBOOK – 35 M JOB BOARDS – 2 MILLION 100 50 0 2007 2008 2009 2010 2011 Job Board Facebook
- 3. Society is undergoing dramatic change FROM TO Passive recipients of Active knowledge information sharers/drivers Constrained by natural Borderless (or psychological) boundaries Face to face Synchronous Virtual and Variable Living within our means Have It All Job for Life Continuous Learning
- 4. Social Business Social Media Marketing Enterprise And Social CRM 2.0 Talent Communities
- 5. My POV on why this is happening
- 6. How companies are benefiting McKinsey Global Survey Results % of Median Internal Uses respondents improvement Access to Knowledge 68% 30% Access to Internal Experts 43% 35% Employee Satisfaction 35% 20% Increasing Innovation 25% 20% External Uses Increasing Customer Satisfaction 43% 20% Increasing Innovation 22% 20%
- 7. Talent communities People from career database People People from social visiting networks website Content & Videos Branded Talent Jobs posted from social Community networks
- 8. Content, Conversations People Company Develop interested Employees Engage Attract People with Skills
- 9. Creating a learning environment • Enable peer to peer learning and employer training modules around developing talent on how they can best utilise their skills and experience. • Create the Talent score: - A rank relative to an industry or a job - Based on their activities on the site, referrals, game scoring, CV data, etc.
- 10. Employer tools, buttons & invite functions
- 11. Segment and manage your community BraveNewTalent gives you the ability to segment your community into lists and engage with them on a personal level, using less time and fewer resources than you would on a Facebook page or Twitter account
- 12. Attract targeted candidates Targeting Talent Talent journey The first step to start a Talent Words Your target candidate will campaign is to select the people get a message, inviting you want to target. For example: them to join your Talent Community. Your personalised landing page welcomes them into your Community management community. Once your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way. Inside the community, they edit their professional profiles.
- 13. Start Recruiting directly from your community Headhunt in your own community Post jobs and analyse results Interview and take notes Hire the right people in less time
- 14. Social Media Hub: all your digital content The BraveNewTalent platform will aggregate your online content and give talent a single Media Hub in which to engage with you
- 15. The IBM Case Study Overview The Brief • Target and engage with younger students from top 20 UK tech universities. • Attract those not yet thinking of jobs. • Engage with candidates that they could not reach physically, particularly on campus. The Challenge • Will engagement have a positive effect on community growth? • Engagement resource limited to 15 minutes every other day. Engagement Results • 1300+ engaged, 1st to 3rd year, top UK Universities
- 16. Case study - Hiring quality, not quantity • The Pinsent Masons case study Attraction results (3 months) 500+ Followers Top 15 UK Universities Engagement results •50% less applications required to hire •2x as many offered an interview •71% of those interviewed got hired •100% of offers were accepted •“..candidates who use BNT will on average perform better at both the application screening and interview stage than a typical candidate”, Recruitment Manager
- 17. THANK YOU! T: 91-97422-39954 E: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger
Editor's Notes
- #3: In 60 days in May 2009 Facebook doubled from 1.5 million to 3.2 million