Hug+presentation+12+2014
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The document outlines inbound marketing best practices for 2015, including developing a real inbound marketing plan with clear goals and timelines. It emphasizes the importance of automation to serve marketing personas, oversight of delegated tasks, and planning ahead. It also stresses that inbound marketing requires a team effort across the entire company. Optimization should go beyond SEO to building experiences around customer personas and replicating physical store experiences online.
Hug+presentation+12+2014
- 1. Welcome!
- 2. #HamHUG
- 5. Let’s Grow.
- 6. Inbound Marketing Best Practices for 2015
- 8. Grab and go (trial) Me-centric Outbound tactics on the Internet Likely to fail
- 9. 2015 A Real Inbound Marketing Plan
- 10. Examine why. Realistic look at intricacy & timeline. Mini goals. No skipping!
- 11. Set it and Forget it
- 12. Inbound as Automation / Efficiency Automation tools as efficiency instead of enhancement. • Setting things on autopilot, turning them on and forgetting them • Too much rubber stamping (faster/easier) • Ignoring variables • Outbound leakage • Oversimplification
- 14. Your success in inbound marketing is more about the width of your brain than the width of your wallet. ~Brian Halligan, CEO & Founder, HubSpot. “ ” • Automation for marketing personas • Delegation and oversight of marketing tasks • Planning ahead • Sipping from the fire hose without getting soaked
- 17. 2015 It takes a Village
- 19. Hung up on Keywords
- 21. SEO is no longer what you think it is. Experts have re-defined it. (Moz.com) Job openings for SEO professionals
- 22. 2015 Optimization & Personalization
- 23. 2015 Total Optimization Not limited to search engine optimization Build everything around marketing personas. The brick and mortar experience on the web.
- 24. Show and Tell
- 29. Inbound Marketing Best Practices for 2015 1) A Real Inbound Marketing Plan • Why you chose inbound • True view of intricacy & a timeline. • Set mini goals for the steps involved. • No skipping over steps. 2) Enhancement Automation • Automation to serve personas • Delegation and oversight of marketing tasks • For planning ahead • Managing large volume of details 3) It Takes a Village to Raise A Customer • Inbound is a team effort – companywide. 4) Optimization & Personalization 2015 Total Optimization • Not limited to search engine optimization • Build everything around marketing personas. • The brick and mortar experience on the web.
- 30. Questions?
- 31. 2015 HUG Meeting Dates Q1 March 5th, 5:30p Q2 June 18th, 5:30p Q3 September 24th, 5:30p Q4 December 3, 5:30p Virtual Hugs & Staying Connected Visit the website to connect www.birmingham.hubspotusergroups.c om • Register for Upcoming Events • Virtual events coming for 2015 • Help wanted! • Inbound.org – details on website • How-to and help coming to the blog More Hugs
- 32. Thank You twitter.com/BirminghamHug facebook.com/birminghamhug