Hypermedia databases allow users to access and interact with audio, video, images, text and other multimedia content through hyperlinks in a non-linear fashion. Unlike traditional databases designed to store relational records, hypermedia databases organize documents through linked navigation between multimedia content. Examples of early hypermedia databases include HyperCard, which organized content on cards that could be linked together, and the World Wide Web, which popularized hyperlinking between multimedia resources on the internet.