Hypodermic needle and Reception theory- textual analysis
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The document analyzes the editing, mis-en-scene, and camera work in a music video by the band Malevolence. The editing uses quick cuts to emphasize the lead singer and show him engaging in "star-like" behavior like drinking and smoking. The mis-en-scene creates an upbeat but violent and disruptive atmosphere through low lighting and people standing in intimidating gangs. The camera pans across a small crowded room where everyone is dressed similarly to identify with the audience and encode the message that this is what people who attend Malevolence concerts wear.
Hypodermic needle and Reception theory- textual analysis
- 2. EDITING The editing is done within time with the music, this emphasises the song more, this is followed by lots of quick cuts to the main person in the band ( Alex) and quick shots of there merchandise. This style of editing demonstrates Richard Dyers Star Theory because it makes it clear how is the most important in that video by doing lots of quick cuts on other people and then when they get to the band it wither pans over them to reveal star like behaviour ( drinking, smoking and acting violent/ unruly). This can be seen in the middle screen grab below because the artist is in the middle of the shot with people around him wearing his bands merchandise.
- 3. MIS-EN-SCENE The mis-en-scene in this music video is very upbeat, violent and disruptive. This message is encoded into the audience through the director (hypodermic needle theory). This is done by the darkness of the location ( low key lighting). This is supported by having everyone in the scene stood in gangs, which gives off the message that they are aggressive and intimidating.
- 4. CAMERA The camera pans across the location to reveal lots of people in a small room. All the people in the room are dresses in a similar way, this helps to identify the audience. This is because the producer is trying to encode the message to the viewer that the type of people who go to malevolence concerts dress in that way. (Stuart Halls reception theory) Through out this music video the camera is unsteady and is constantly panning side to side or craning up and down. This adds to the madness and craziness that they are trying to portray in the music video. This technique is probably used to give the audience the idea of what the mood and energy is like at one of there gigs.