Information Architecture the Basics - User Needs
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This document provides an overview of information architecture (IA) presented by KeroYu. IA is defined as the structural design of shared information environments, combining organization, labeling, search, and navigation systems. The presentation discusses the basics of IA, including structuring, organizing and labeling content. It emphasizes understanding user needs and information-seeking behaviors to inform the design of navigation, search and other systems. Effective IA can save time and money by helping users efficiently find needed information.
Information Architecture the Basics - User Needs
- 1. Information Architecture -The Basics- Presented by KeroYu Friday, 2 August, 13
- 2. About Kero • Digital Art Design, Donghua University, China • New Media Design and Web Development Senior Management Certificate, BCIT, Canada • Worked at: Sharp Point Press, Gamebase. eBay Taiwan, Electronic Arts • Now owns a column at TechOrange.com Friday, 2 August, 13
- 3. What is I.A.? • The structural design of shared information environments. • The combination of organization, labeling, search, and navigation systems within Websites, intranets and interactive media. • The art and science of shaping information products and experiences to support usability and findability. • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. Friday, 2 August, 13
- 5. Finding and Managing Friday, 2 August, 13
- 6. Art and Science Friday, 2 August, 13
- 7. Why I.A. matters? • The cost of finding information • The cost of not finding information • The value of education • The cost of construction • The cost of maintenance • The cost of training • The value of brand Friday, 2 August, 13
- 8. In short, I.A. will save your time & money, and make people love your site. Friday, 2 August, 13
- 9. Basic Model Friday, 2 August, 13
- 10. Context •Business goals, funding, politics, culture, technology, resources, and constraints Friday, 2 August, 13
- 11. Users •Audience, tasks, needs, information seeking behaviour, experience Friday, 2 August, 13
- 12. Content •Document/data types, content objects, volume, existing structure Friday, 2 August, 13
- 13. Practice: Explain IA to Others Friday, 2 August, 13
- 14. User Needs and Behaviours Friday, 2 August, 13
- 15. All websites serves information. All users come to a site for information needs. Friday, 2 August, 13
- 16. The Too-Simple Information Model • User asks a question. • Black Magic! (Something happens.) • User receives the answer. • Finish! Friday, 2 August, 13
- 17. Things are not always that simple. And, prior to all... Friday, 2 August, 13
- 18. When studying IA, we need to know the motivations behind every behaviour. Friday, 2 August, 13
- 19. If we don’t think about it, we’re just wasting time to make something that no one cares. Friday, 2 August, 13
- 20. Users’ Questions • Where am I? (What is this site about?) • Is there anything I need? • Why I should be here? Friday, 2 August, 13
- 21. What do users want? Let’s use the metaphor of fishing to get at the answer. Friday, 2 August, 13
- 22. Known-item seeking The too-simple model would solve it. The Perfect Catch Friday, 2 August, 13
- 23. Exploratory seeking You hope that whatever ambles in will be useful. Lobster Trapping Friday, 2 August, 13
- 24. Exhaustive research You try to drag up everything you can. Indiscriminate Drift Netting Friday, 2 August, 13
- 25. Need-it-again re-finding I’ve seen you before. White Shark Friday, 2 August, 13
- 27. Major Seeking Behaviours •Searching •Browsing •Asking Friday, 2 August, 13
- 28. And we know how to approach. (Search engine, list, email or forum) Friday, 2 August, 13
- 29. More Complex Models •Berry-picking •Pearl-growing Friday, 2 August, 13
- 30. Berry-picking Keep picking bits of information along the way and modify the requests. Friday, 2 August, 13
- 31. Pearl-growing You want “more like this one”. Friday, 2 August, 13
- 32. Figure out what’s the best way for your users to find information, and apply it. Friday, 2 August, 13
- 33. Be sure they really need it. Friday, 2 August, 13
- 34. So, which model should we choose? Friday, 2 August, 13
- 35. There’s no correct answer. Just stick to “two-step”model. Friday, 2 August, 13
- 36. ... and keep “User Needs” in mind. Friday, 2 August, 13
- 37. Tons of IA options • Organization Systems • Navigation Systems • Search Systems • Labeling Systems • Browsing/Searching Aids Friday, 2 August, 13
- 38. 80/20 Principle Only 20% of IA options fit user needs. Your job is to figure it out. Friday, 2 August, 13
- 39. Practice • Imagine the browsing experience on a travel agent website. • Give examples of all 4 seeking motivations and describe about when and how integrations/ iterations happen. Friday, 2 August, 13
- 40. THANKYOU! • Tell me you how you think about the first lecture, what your favourite part is, and how I can improve it. • E-Mail: kero.yu@spring-trees.com Friday, 2 August, 13