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IT 2.0 with  Three Clicks to Success On-Demand Jason Hunter Manager, Support + Services Vicon Motion Systems Clara Shih Director, AppExchange Product Line Management salesforce.com Donald Dy Senior Manager, IT Magma Design Automation Travis Bryant Senior Sales Engineer salesforce.com
Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.  Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at  www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
What is Being Asked of Today’s CIOs? 2007 CIO Survey 5 4 3 2 1 Building business skills in IT Demonstrating the business value of IT Improve the link between business and IT Improving IT governance Improve the quality of IT services
What is IT 2.0? IT 1.0: The Old Way Legacy Code Complex Dependencies “ Just Make Sure Nothing Breaks” Drive business results by delivering new projects IT 2.0: The AppExchange Way 5 4 3 2 1 Building business skills in IT Demonstrating the business value of IT Improve the link between business and IT Improving IT governance Improve the quality of IT services
The New Model Delivers Choice to Customers 67 183 228 300 430 550 Apps! 500
What is the AppExchange? Your One-Stop Shop for Business Applications 2. Find 3. Evaluate 4. Install & Deploy Search Browse Filters AppExchange Essentials 1. Learn Best practices blog Case studies Whitepapers Popular apps Ratings & Reviews Demo Test Drive Contact Partner Easy to install and uninstall Deploy to your entire company with one click Don’t forget to submit your review!
Customer Installs to Date 31,500+ Customers Love the AppExchange
Why is Everyone So Excited? 700+  Applications 13  Application Categories 13  Industry Verticals 35,000+  Developers With AppExchange, we can immediately begin test driving and installing new applications to  leverage the best ideas and new development without reinventing the wheel . — Jan LaHayne CIO, Littelfuse Top Ten Innovations of 2006 –  Forbes Magazine
Today’s Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
Use of Salesforce Has Evolved How AppExchange Fits with the Platform and CRM 2 World’s first multi-tenant language & development platform 3 World’s on-demand applications marketplace 1 World’s most trusted enterprise CRM
What’s the Value to IT? Take advantage of the best ideas and technologies from 35,000 developers. Easy to customize. No need to build, integrate, and maintain. Trusted applications that install directly into your Salesforce account on-demand. Instantly deploy. Use the AppExchange to get a head start with On Demand. It’s as easy as buying a book on Amazon.com.  Hundreds of Pre-Integrated Solutions The Way of the Future is Simplicity Reduces your burden
What Opportunities Does The AppExchange Present? Email Marketing Integrated Telephony Data Quality Configuration Tools IT & Operations Human Resources Finance & Administration R&D Pre-sales Processes Sales and Marketing Productivity Vertical Expertise Post-sales Business Processes Pre-Integrated Solutions Automate More  Business Processes Extended CRM
How are IT Departments Using AppExchange? Salesforce Labs Customizable Templates Best-of-Breed Applications from Over 350 Partners Free Dashboards & Add-ons
How are IT Departments Using AppExchange? Salesforce Labs Customizable Templates Best-of-Breed Applications from Over 350 Partners Free Dashboards & Add-ons
Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
Demonstration TRAVIS BRYANT  Senior Sales Engineer, salesforce.com
Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
Customer Presentation DONALD DY Senior Manager, IT Sales Service & Support Marketing Customer Delight Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns Sales
What is Magma? Driving Chip Companies’ Success EDA Software for the Semiconductor Chip Industry Fastest Growing Chip Design Software Company Chips designed using Magma are in leading electronics products in use every day: Cellular phones Game consoles Portable music players Telecommunications
Magma is All Around You Samsung Miniket  Digital Camcorder Sony PSP Nokia 5300 DoCoMo Sharp SH902i Sony Ericsson K700i
What is Magma? Key Stats 860 Employees 23 Offices Worldwide Headquartered in San Jose, CA 60+ Sales People Lots of R&D and field engineers Nasdaq:  LAVA
Semiconductor Companies Know Magma
Salesforce at Magma 750 Salesforce Licenses Salesforce Automation Customer Support R&D Development Process Highly Customized Org Lean Salesforce team Source: Customer-provided data. Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns Sales
Our Apps: Before AppExchange Highly complex business processes - Rapid Growth/Rapidly Changing Environment - 200 – 850+ employees in the last 4 years Custom Applications built in house based on business need Development Resources dedicated to building custom applications
Our Apps: After AppExchange Highly complex business processes Changing the way we look at apps.  -  We’ll look at the AppExchange to see if what we need is available rather than try to develop the application Advantages of using the AppExchange Time savings Cost Savings – Some Apps are available for free $$$ Highly Customizable Ability to Test Drive Applications No need to reinvent the wheel
AppExchange Applications nsite Quoting Application Complete Order Management System from Quote Generation to License Key Delivery Purchase Requisitions Travel Authorization Approval Future Business Requirements
AppExchange Applications Salesforce Labs Expense Reporting Using a third party vendor for expense reporting Costly, hard to maintain Familiar look and feel vs. using a another vendor Ability to Test Drive Highly Customizable Free
Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
Customer Presentation JASON HUNTER Sales Sales Service & Support Installation Issues System Installations Service Entitlements Quote Generator Development RMAs Vicon Training Courses Mass Update Contact Address Service & Support Dashboard Create Assets from Product Info Project and Issue Management Time Tracking Mass Transfer Oppty. Owner View All Open Tasks at Account Case History Timeline Adoption Dashboards Display All Contact Roles Auto vCard Scribe Sales Order Component Flex Pie Chart Pollzter Manager, Support + Services
Vicon Motion Systems, Inc. Diverse Customer Base High price point means high expectations Significant revenue/customer growth INDUSTRY:  3D Precision Optical Measurement EMPLOYEES:  120 GEOGRAPHY: UK HQ, US PRODUCT(S) USED:  SFA, Service & Support, 6 custom apps, 2 customized AppExchange apps # USERS:  42 (Sales & Support)
Key Challenges  Business Challenge On-site installations Assessing customer’s needs Allocating resources Tracking communications Visibility to stakeholders Technology Challenge Islands of information Limited resources & expertise
Customer Demo Pollzter – collects survey data Pre-Installation survey assesses customers expectations Post-Installation survey assesses customers experiences after the installation is complete System Installations Started as Apex “Project Management” module Lets us assign appropriate resource to installation and track progress through planning and completion.
AppExchange Results  AppExchange applications deliver real and immediate benefits to our business Dramatically increased visibility and accountability for onsite installations Survey results reduce costly on-site installation delays and oversights Easy to equitably distribute project assignments
AppExchange Results  Why our company uses AppExchange Makes customization easy Significantly enhances features of Salesforce CRM Future plans for AppExchange Software Licensing Service Entitlements Quote Generation / Order Processing
Why Salesforce = CIO Success  Focus on Innovation, not infrastructure Increase IT output while minimizing risk and costs Deliver on today’s accelerated project timelines Leverage the ideas of a worldwide community
Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
Panel Q&A Moderator: Clara Shih Director, AppExchange Product Line Management Salesforce.com Jason Hunter Support + Services Vicon Motion Systems  Travis Bryant Senior Sales Engineer salesforce.com Donald Dy Senior Manager, IT Magma Design Automation
Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization We strive to improve, t hank you for filling out our survey. Additionally, please score each individual speaker on: Overall delivery of session
Thank You! Clara Shih Director, AppExchange Product Line [email_address] blogs.salesforce.com/the_appexchange_blog   Jason Hunter Support + Services Vicon Motion Systems jason.hunter@vicon.com  Travis Bryant Senior Sales Engineer salesforce.com [email_address] Don Dy Senior Manager, IT Magma Design Automation [email_address]

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I T E003 Shih 091707

  • 1. IT 2.0 with Three Clicks to Success On-Demand Jason Hunter Manager, Support + Services Vicon Motion Systems Clara Shih Director, AppExchange Product Line Management salesforce.com Donald Dy Senior Manager, IT Magma Design Automation Travis Bryant Senior Sales Engineer salesforce.com
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3. What is Being Asked of Today’s CIOs? 2007 CIO Survey 5 4 3 2 1 Building business skills in IT Demonstrating the business value of IT Improve the link between business and IT Improving IT governance Improve the quality of IT services
  • 4. What is IT 2.0? IT 1.0: The Old Way Legacy Code Complex Dependencies “ Just Make Sure Nothing Breaks” Drive business results by delivering new projects IT 2.0: The AppExchange Way 5 4 3 2 1 Building business skills in IT Demonstrating the business value of IT Improve the link between business and IT Improving IT governance Improve the quality of IT services
  • 5. The New Model Delivers Choice to Customers 67 183 228 300 430 550 Apps! 500
  • 6. What is the AppExchange? Your One-Stop Shop for Business Applications 2. Find 3. Evaluate 4. Install & Deploy Search Browse Filters AppExchange Essentials 1. Learn Best practices blog Case studies Whitepapers Popular apps Ratings & Reviews Demo Test Drive Contact Partner Easy to install and uninstall Deploy to your entire company with one click Don’t forget to submit your review!
  • 7. Customer Installs to Date 31,500+ Customers Love the AppExchange
  • 8. Why is Everyone So Excited? 700+ Applications 13 Application Categories 13 Industry Verticals 35,000+ Developers With AppExchange, we can immediately begin test driving and installing new applications to leverage the best ideas and new development without reinventing the wheel . — Jan LaHayne CIO, Littelfuse Top Ten Innovations of 2006 – Forbes Magazine
  • 9. Today’s Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
  • 10. Use of Salesforce Has Evolved How AppExchange Fits with the Platform and CRM 2 World’s first multi-tenant language & development platform 3 World’s on-demand applications marketplace 1 World’s most trusted enterprise CRM
  • 11. What’s the Value to IT? Take advantage of the best ideas and technologies from 35,000 developers. Easy to customize. No need to build, integrate, and maintain. Trusted applications that install directly into your Salesforce account on-demand. Instantly deploy. Use the AppExchange to get a head start with On Demand. It’s as easy as buying a book on Amazon.com. Hundreds of Pre-Integrated Solutions The Way of the Future is Simplicity Reduces your burden
  • 12. What Opportunities Does The AppExchange Present? Email Marketing Integrated Telephony Data Quality Configuration Tools IT & Operations Human Resources Finance & Administration R&D Pre-sales Processes Sales and Marketing Productivity Vertical Expertise Post-sales Business Processes Pre-Integrated Solutions Automate More Business Processes Extended CRM
  • 13. How are IT Departments Using AppExchange? Salesforce Labs Customizable Templates Best-of-Breed Applications from Over 350 Partners Free Dashboards & Add-ons
  • 14. How are IT Departments Using AppExchange? Salesforce Labs Customizable Templates Best-of-Breed Applications from Over 350 Partners Free Dashboards & Add-ons
  • 15. Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
  • 16. Demonstration TRAVIS BRYANT Senior Sales Engineer, salesforce.com
  • 17. Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
  • 18. Customer Presentation DONALD DY Senior Manager, IT Sales Service & Support Marketing Customer Delight Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns Sales
  • 19. What is Magma? Driving Chip Companies’ Success EDA Software for the Semiconductor Chip Industry Fastest Growing Chip Design Software Company Chips designed using Magma are in leading electronics products in use every day: Cellular phones Game consoles Portable music players Telecommunications
  • 20. Magma is All Around You Samsung Miniket Digital Camcorder Sony PSP Nokia 5300 DoCoMo Sharp SH902i Sony Ericsson K700i
  • 21. What is Magma? Key Stats 860 Employees 23 Offices Worldwide Headquartered in San Jose, CA 60+ Sales People Lots of R&D and field engineers Nasdaq: LAVA
  • 23. Salesforce at Magma 750 Salesforce Licenses Salesforce Automation Customer Support R&D Development Process Highly Customized Org Lean Salesforce team Source: Customer-provided data. Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns Sales
  • 24. Our Apps: Before AppExchange Highly complex business processes - Rapid Growth/Rapidly Changing Environment - 200 – 850+ employees in the last 4 years Custom Applications built in house based on business need Development Resources dedicated to building custom applications
  • 25. Our Apps: After AppExchange Highly complex business processes Changing the way we look at apps. - We’ll look at the AppExchange to see if what we need is available rather than try to develop the application Advantages of using the AppExchange Time savings Cost Savings – Some Apps are available for free $$$ Highly Customizable Ability to Test Drive Applications No need to reinvent the wheel
  • 26. AppExchange Applications nsite Quoting Application Complete Order Management System from Quote Generation to License Key Delivery Purchase Requisitions Travel Authorization Approval Future Business Requirements
  • 27. AppExchange Applications Salesforce Labs Expense Reporting Using a third party vendor for expense reporting Costly, hard to maintain Familiar look and feel vs. using a another vendor Ability to Test Drive Highly Customizable Free
  • 28. Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
  • 29. Customer Presentation JASON HUNTER Sales Sales Service & Support Installation Issues System Installations Service Entitlements Quote Generator Development RMAs Vicon Training Courses Mass Update Contact Address Service & Support Dashboard Create Assets from Product Info Project and Issue Management Time Tracking Mass Transfer Oppty. Owner View All Open Tasks at Account Case History Timeline Adoption Dashboards Display All Contact Roles Auto vCard Scribe Sales Order Component Flex Pie Chart Pollzter Manager, Support + Services
  • 30. Vicon Motion Systems, Inc. Diverse Customer Base High price point means high expectations Significant revenue/customer growth INDUSTRY: 3D Precision Optical Measurement EMPLOYEES: 120 GEOGRAPHY: UK HQ, US PRODUCT(S) USED: SFA, Service & Support, 6 custom apps, 2 customized AppExchange apps # USERS: 42 (Sales & Support)
  • 31. Key Challenges Business Challenge On-site installations Assessing customer’s needs Allocating resources Tracking communications Visibility to stakeholders Technology Challenge Islands of information Limited resources & expertise
  • 32. Customer Demo Pollzter – collects survey data Pre-Installation survey assesses customers expectations Post-Installation survey assesses customers experiences after the installation is complete System Installations Started as Apex “Project Management” module Lets us assign appropriate resource to installation and track progress through planning and completion.
  • 33. AppExchange Results AppExchange applications deliver real and immediate benefits to our business Dramatically increased visibility and accountability for onsite installations Survey results reduce costly on-site installation delays and oversights Easy to equitably distribute project assignments
  • 34. AppExchange Results Why our company uses AppExchange Makes customization easy Significantly enhances features of Salesforce CRM Future plans for AppExchange Software Licensing Service Entitlements Quote Generation / Order Processing
  • 35. Why Salesforce = CIO Success Focus on Innovation, not infrastructure Increase IT output while minimizing risk and costs Deliver on today’s accelerated project timelines Leverage the ideas of a worldwide community
  • 36. Agenda AppExchange Overview Demonstration Reducing IT’s Burden (Magma Design Automation) Overcoming Limited Resources (Vicon Motion Systems) Panel Q&A
  • 37. Panel Q&A Moderator: Clara Shih Director, AppExchange Product Line Management Salesforce.com Jason Hunter Support + Services Vicon Motion Systems Travis Bryant Senior Sales Engineer salesforce.com Donald Dy Senior Manager, IT Magma Design Automation
  • 38. Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization We strive to improve, t hank you for filling out our survey. Additionally, please score each individual speaker on: Overall delivery of session
  • 39. Thank You! Clara Shih Director, AppExchange Product Line [email_address] blogs.salesforce.com/the_appexchange_blog Jason Hunter Support + Services Vicon Motion Systems jason.hunter@vicon.com Travis Bryant Senior Sales Engineer salesforce.com [email_address] Don Dy Senior Manager, IT Magma Design Automation [email_address]