IBM Digital Experience Overview - ICS.UG 2016

ICS.UG Conference 2016
IBM Digital Experience Overview
Kay Baumgartel, Leading Technical Sales Professional, IBM Social Unit DACH
IBM Deutschland GmbH
Hamburg, 10.03.2016

© 2016 IBM Corporation 2
Agenda
Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion. Information regarding potential future products is
intended to outline our general product direction and it should not be relied on in making a
purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or
legal obligation to deliver any material, code or functionality. Information about potential future
products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion
Performance is based on measurements and projections using standard IBM benchmarks in a
controlled environment. The actual throughput or performance that any user will experience
will vary depending upon many factors, including considerations such as the amount of
multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and
the workload processed. Therefore, no assurance can be given that an individual user will
achieve results similar to those stated here.

Agenda
• Basics and Business Benefits of WebSphere Portal
• WebSphere Portal Architecture
• WebSphere Portal Install, Administration and Security
• Web Content Manager, Enterprise Market Management and
Search
• Integration and Portal Features
• Portlet Development
• Social Software Integration
• Delivering to Mobile Audiences
• Virtualization and Cloud Scenarios
• Additional Information and Resources
• Summary

Source(s): Organizational Engagement, Gallup Consulting, Reduction in Customer Defection rates, Bain & Co, Return on Behavior Magazine., Tablet's
ultimate buying machine, September 28 2011, Wall Street Journal, Retailer losses from customer experience, Harris Interactive Tea Leaf Online 2010
survey, September 23 2010, Fast Company Magazine
Customer Engagement
 Online retailers may have lost $44.6B due to online customer
experience problems. Harris Interactive
 5% reduction in customer defection rate can increase profits
by 25-125%, depending on the industry. Bain & Co
 Customers purchasing on tablet computers have 2% higher
conversion rates and 20% larger order size. Wall Street Journal
Workforce Engagement
 Engaged organizations have 3.9 times the earnings per
share (EPS) growth rate compared to organizations with
lower employee engagement Gallup Research
 Social tools used internally with employees can increase
productivity by as much as 11-30% IDC
 Organizations that have optimized engagement have
outperformed their competitors by 26% in gross margin and
85% in sales growth. Gallup
Exceptional Online Experiences Drive Better Business Results

To do this, We Need to Bring it all Together

Product & Service Content
Marketing Content
Social Content
Online Product & Service Delivery
Self-service problem resolution
Dealer, franchise, store, employee
support
Contact Center support
Registration & profile
management
Bill Presentment & Payment
Loyalty Programs
Illy Banca Carige
Bharti Airtel
Jyske Bank
Amadori
Wimbledon OMRON Europe
Lufthansa
Content Delivery
Deliver Everywhere
Self Service
Delivery
Account
Management
Customer
Contact Support
Digital Experience Takes Many Forms

IBM's Digital Experience Strategy
One Robust, Integrated Platform – Built For Flexibility
 Integrated – Speed time to market with a core
platform
 Open – Leverage & extend existing data
sources through robust integration capabilities
 Instrumented – Support evidence-based
decision making through analytics
 Contextual – Increase customer
satisfaction with digital experiences
tailored to a user's location, attributes,
preferences, device, behaviors.
 Flexible – adapt to handle the latest
advancements + technology changes
 LOB Friendly – enable LOB to manage the
digital experience life cycle day to day.
IBM's Digital Experience Mission: Helping You to...
•Enable your customers, citizens, employees and partners to achieve productive self-
service operations in a consistent, scalable and personalized manner
•Enables you to better recruit, reach, engage, support, retain those same groups
Content
Mgt
Portal
Commerce
Integration
Analytics
Marketing
Mobile
PZN &
Targeting
Social &
UCC
Cloud
IBM
Digital
Experience
9

An Integrated Portfolio of Digital Experience Software
from IBM
Customer Experience Suite
Delight customers & partners,
increase revenue & satisfaction
WebSphere Portal V8.5
Forms Web Content Management Social Mobile
Commerce Social ECM Analytics Marketing Mgmnt Collaboration BPM
Employee Experience Suite
Empower employees and
improve business efficiency
10

WebSphere Portal Platform Basics
■ Combines portlets, widgets,
feeds... (application user
interfaces and/or content)
together into one unified
presentation
■ Delivers a highly personalized
experience, considering role,
personal settings, and device
settings
■ Provides application integration,
collaboration, single sign-on
services and much more
Is a framework, for delivering
role based, context and/or
process driven, web sites that
make people more productive, in
the context of what they do
everyday
Log in
and Self Care
Common Links
Content
Integration
Site Level
Navigation
General and
personalized
Content Application
Platform
External
Services
Consumption
User
Participation
User
Community
And Awareness
Search
Branding

Web Content Manager
Enterprise Apps &
Content
BPM & Workflow
Engines
Remote Portlet
Producer
WebSphere Application Server Network Deployment
Serlet Engine Web Services JDBCSecurity/SSOJ2EE
WCM API &
REST Interfaces Site Design
Rich Text
Editor
Syndication
Content
Approvals
Web Content
Integrator
Authoring
Content
Provisioning
Projects
WCM Social Media
Publisher
Site
Administration Credential Vault Personaliization Site Analytics
Web Application
Bridge
Search Live Text &
Portlet Wiring
Portal Model AJAX Proxy
Portlet
Preferences
Portlet API &
REST Interfaces
Impersonization Feed Reader WCM Rendering Tagging & Rating
Worklight Server
Social Software
& Services
EMM - Analytics
Engines
Web Experience
Factory
Rational Application
Developer
Worklight Consumer
Edition
Process Designer
Industry and Business Partner Solutions
WebSphere Portal Portlet Container and Services
Rules
Dynamic
Content
Themes &
Skins
Page & Content
Handlers
Feed Provider
Page and Content Aggregation Services
Web Experience Hypervisor Patterns
for WebSphere Portal and WCM
Pure ApplicationSystems SoftLayer
Server & Client
Side Aggregation
WevDAV
XML Access & Portal
Scripts
Mobile Devices
Remote Portlet
Consumer
XML Access & Portal
Scripts
Feeds
Forms Experience
Builder
WebSphere Portal Server
.
Architecture
Tools
Web Experience Hypervisor
Patterns
for WebSphere Portal and WCM

Making Business Processes Mobile with Seamless Integration
Business
Process
Manager
WAS
Process
Server
PortalFileNet

Forms Integration Enables Self-Services Processes
IBM Forms now includes added capabilities to address all of your forms
applications
Data-centric
Solutions
Forms Experience Builder Forms Server, Viewer &
Designer
Document-centric
Solutions
IBM Forms Server and
Forms Experience Builder
V8.x
 Engaging user experiences
 Web-based tooling
 Records are data-centric
 High volume throughput
Delivering a
complete
solution
 “Like paper” forms for the web
 Intelligent documents
 End-to-end XML solutions
 Digitally signed records

Agenda
● Basics and Business Benefits of WebSphere Portal
● WebSphere Portal Architecture
● WebSphere Portal Install, Administration and Security
● Web Content Manager, Enterprise Market Management and Search
● Integration and Portal Features
● Portlet Development
● Social Software Integration
● Delivering to Mobile Audiences
● Virtualization and Cloud Scenarios
● Additional Information and Resources

18
Features Designed to Speed Installation, Upgrades & Updates
 New streamlined install with IBM Installation Manager
 A completely new installation program based on IBM Installation Manager: Life cycle
management with a single tool: Install, Update, Rollback, Modify, Uninstall
 Faster installation performance than previous installations (Up to 15% faster)
 Better integration with other IBM foundation products
 Support for WebSphere Application Server v8 and 8.5.5
 Version 8 Migration / Upgrade
 From WebSphere Portal V6.1.x (last two fixpacks)
 Run standard WAS upgrade/migration
- From WebSphere Portal V7 (last two fixpacks)
 ‘Upgrade’ Portal V6.1 to Portal Version 7, replacing Portal binaries, but re-using
existing DBs and configs
 Version 8.5 Migration / Upgrade
 From WebSphere Portal V7 and V8.0.0.1

20
Configuration and Management – An Administrators View
Administrative Capabilities:
Adapt the user interface (hierarchy of
pages, page layout)
Administer Web applications/ portlets,
feeds, virtual web apps, etc.
Change the access control (users and
groups, credential vault, policies)
Modify WebSphere Portal settings
(e.g. URL mappings, supported
markups and clients)
Modify WebSphere Portal content
(e.g. Web Content libraries,
syndication, feeds)
Manage search administration (for
example, define and manage search
collections)
Manage WebSphere Portal analyses
and virtual portals

LDAP
WebSphere Portal
WebSphere App Srvr Portlet EARs
Portal A
Portlet
Instances
Portal B Portal C
Many customers would like to provide a few more distinct portals
without having to implement additional infrastructures.
For example, an insurance company
 Started with an employee portal
 Wants to provide an agent portal
 Need different anonymous pages, different look, some similar
content and some different.
Virtual Portals are a virtual entities each representing the logical
behavior of a distinct WebSphere Portal but running on a shared
infrastructure.
Characteristics of a virtual portal:
 Each has a unique URI
 Each has its own unique set of places, pages, and users
 Each has its own set of anonymous pages , login and sign up
pages, and themes and skins
 Each has its own user directory
Virtual Portal Administrators
 Manage each virtual portal individually
 with some shared resources (such as portlet applications)
LDAP LDAP
Virtual Portals

 Allows business users of all skill levels to
author and submit content
 Enables rapid development of sites through
reusable, out of the box components and
templates
 Separates content from presentation allowing
authors to create content and webmasters to
maintain control
 Improves customer experiences through
dynamic content delivery and a high level of
personalization to the web user
IBM Web Content Manager is a powerful and sophisticated browser-based
application designed to accelerate the creation, maintenance and delivery of critical
business content across intranet, extranet, internet and portal sites.
IBM Web Content Manager (WCM)

28
The Power of Content, Templates and Inline Editing -
Within 15 Minutes, a Business User Can:
1 – Create a new page for
press releases.
2 – Update the content
3 – Change one of the promos to
point at her new article / page.
4 – Extend the page content with
featured news
5 – Share what she has
done!

29
Content Template Catalog (CTC) on ICS Solutions Catalog
Build Sites Faster With Pre-Built Web Content
2
Provides everything needed to simply snap together
a site
 Includes over 30 pre-built Web patterns for
rapid site assembly
Facilitates complete microsite creation
including:
 Landing pages with hero text and images
 Slideshow carousels
 Side navigators
 Site map footers....and many more!
Applies best practices to maximize impact with
pre-integrated SEO, analytics, responsive support
(mobile) and social features
Updated Version Content Template Catalog 4.1.2
https://ibm.biz/BdxTeq

Premier Sporting Events
Dynamic Content
433m Pages view
19.7m Unique visitors
1.5m iPad Downloads
50m Mobile Interactions
100 tweets per second
140k content updates a day (wcm)
Worklight Mobile
Client
Analytics
SocialMobile
Cloud

Built-in Search increases effectiveness by linking users to relevant information
sources
Search Features
 Delivers federated search across
Portal content sources and any
linked sites
 Search results adhere to the
portal security model
 Relevance rankings
 Custom search scopes
 Document viewers (250 formats)
 Summaries (static/dynamic)
Administration
 Crawl & Index: Portal and WCM
pages, QuickrJ, Connections, third
party web sites via HTTP
 Search seedlist support optimizes
source indexing
Programmatic access for Portal
search through REST Services
 And more…
Lucene & UIMA platform
 Shared technology base with
eDiscovery, Content Analytics and
other IBM products
Search Center presents
federated results across
Portal and external
sources
WebSphere Portal Search
Add Tag
Clound and
Tag Results
portlets
Add External
Results portlet
to show
additional
information
Options to
change
formatting
(results.xsl)

Advanced Search technology supports WebSphere Portal solutions
 Entitled with Portal Enable, Extend, Content Accelerator and Customer & Employee Experience Suites
 Lucene & UIMA based platform
 used by eDiscovery, Content Analytics and other IBM products
 Additional Search source crawler support:
– ECM, SharePoint, File, and Web, Databases, and more
 Enhanced End User Experience
 Integrates within the Portal interface
 Advanced search features such as synonym
expansion, quick links, dynamic summaries,
autocategorization of results, saved searches
and profiles, document previews
 Enhanced Administrative Experience
– Scales to millions of documents, reaches
non-web enterprise content sources
– Programmatic access through REST Services
IBM Enterprise Search of Content
Analytics results within a Portal
Interface
IBM Watson Content Analytics with Enterprise Search

• In-place, real-time channel analysis
• Better business decisions
• Digital Optimization of Web and Portal Content
• Enhanced with IBM Enterprise Market
Management
Enterprise Market Management
Digital Optimization Capabilities for WebSphere Portal and Web Content Manager

Agenda
● Integration and Portal Features, Portlet Development
● Summary

35
IBM WebSphere Portal Heterogeneity – Deriving Value from Existing
IT Investments & Resource Skill sets

Out of the box
Adaptability/personalization
Complexity of development- +
IBM Business Solutions Catalog
Feeds (RSS) / Social Rendering / Script Portlet
J2EE Development with Rational
Application Developer (Portal Toolkit)
or Eclipse IDE
HTML5 / CSS3 / UX Screen Flow Manager
Web Developer Toolkit/
Web Experience Factory / Cognos
iFrame / Web Clipping / Static Page Integration
Web Application Bridge / WSRP / Web Services
Bluemix
Integration Tools and Methods
Digital Data Connector

39
Web Application Bridge
Integration solution for web
applications
WAB is based on the following technology
& specifications -
HTML IFrames
Reverse proxy technology
IBM WebSphere Portal Server
IBM WebSphere Application Server &JSR 286
specification
8.x updates:
 Performance enhancements
 Anonymous User support
 Sharepoint 2010 integration support
 Catalog release for WebSphere Portal 7 for
feature and function parity
Access Web Application Bridge in the Solutions
Catalog on IBM Greenhouse Integrate Sharepoint
Document Library or Site
Areas
http://www.yourcompany.com/wps
Web Application Bridge (WAB)
Porta
l
Serv
er
Virtual Web
Application
Web Browser
1 2
34
Back-end Web
Application

40
Digital Data Connector
infuse
Query
markup
Digital Experience
Key capabilities include:
 Any data, anywhere on any device.
 Easily extensible using IBM WCM – minimal coding
 Can be extended further by developers
 Being used extensively within IBM for integrating IBM solutions

© 2016 IBM Corporation
Web Experience Factory (WEF): Use model-based code generation tools to
quickly build portlets and generate multiple variations automatically
Generated application code
with multiple variations
Data Service
Provider Model
Data Access and
Transformation
Builders
User Interface
(Consumer)
Model
UI & mobile
builders

Agenda
● Integration and Portal Features
● Summary

Cemex SHIFT
Social Intranet
Real-time process
innovation and
improvement
Improved
productivity, faster
time to market and
lowered cycle times
Created a “single”,
“flatter” organization
to drive innovation
Voted “Most
Innovative
Enterprise 2013” by
peers
SAP Workflow

Mobile
Mobile Web
Native
Hybrid
Delivers a consistent multichannel experience for
employees anywhere, anytime using any device
• Out of the box Responsive (RWD) Web
Experience themes
• Adaptive design using device
classification capabilities
• Built on open web technologies (HTML5,
CSS3, Java Script)
• Use on device (camera, secure off-line
storage, accelerometer, maps) features
(IBM Worklight)
• Mobile App Content Manager support

Exceptional Digital Experience
Reduced
cost
of providing a
consistent brand
image
Differentiated
brand image and
experience
to more than
1,000,000
customers

Approaches to Cloud Deployments
53
Control | SLA | Specialization | Security | Agility | Price Advantage | Access |
Elasticity
Multiple unrelated
enterprises
(shared)
Virtual and physical
(non-cloud) resources
and applications
Private
• Designed for, and access
restricted to, a single enterprise
(or extended enterprise)
• An internal shared resource,
not a commercial offering
• IT Org is the “vendor” of the
shared/std service to its users
Resource
Isolation
Single enterprise /
extended enterprise
(dedicated)

54 54
“Cloud in a Box” - rack includes pattern
engine, networking, storage, Hypervisors,
system monitoring and management,
everything needed to deploy
• Bring your own infrastructure
1 -3 weeks
Time takes a WebSphere
Portal or IBM Connections
administrator to configure
deployment & environment
manually
30 minutes
Deploy using PureSystems
30% error reduction
Deploy Virtual System
Pattern in PureSystems
IBM Platform as a Services (PaaS) on IBM PureSystems
Service on
IBM Digital Experience Patterns
for WebSphere Portal Server and
Web Content Manager V8.5
Hypervisor Editions

DX on Cloud
IBM Digital Experience on Cloud lets you do what you do best – focus on your
customers
Secure Dependable Scalable
Focus on creation
Scale with your needs
Trust the professionals
Predictable costs
Digital Experience
On Cloud
1-environment
Digital Experience
On Cloud
2-environment
Digital Experience
Plus On Cloud
4-environment

IBM Digital Experience Software and Continuous Delivery
WCM Reporting
& Analytics Tool
(Web Radar)
Renditions support
Simplified UI & integration with in-
context editing
Image editing
Brightcove integration
WCM & CES Rich Media Edition 8.5
Script Portlet
Updates
Digital Experience v8.5
Release
 WebSphere Portal
 IBM Web Content Manager
 IBM Customer & Employee
Experience Suite
 IBM Web Experience Factory
WCM Rich Text
Editor Update
2014 2015
Digital Experience 1.0 Patterns
for WP & WCM 8.5
IBM Connections
5.0 Support
ContinuousDeliveryFormalRelease
Mobile
Preview
Digital Experience v8.5 on Cloud
(Addi’l subscription options)
IBM Forms Experience Builder v8.6
 Oracle support
 RWD/Adaptive
 Widgets
CF03
 Resource aggregation for portlets
 IBM Connections Cloud & SAML
Integration with TFIM
 WAB Mobile support
Digital Experience
v8.5 CF01 & CF02
Script Portlet
1.2
CTC 4.3
Continuous delivery release model expands platform value with new and updated features,
operations improvements and software fixes on the V8.5 platform.
56
Rational Application
Developer Portal Toolkit Digital Experience
v8.5 on Cloud
Custom RDS Patterns for zSystems
WebSphere Portal Server v8.5 Custom
(RDS) Pattern for Linux on z Systems
Digital Experience 2.0 Patterns
for WP & WCM 8.5
Digital Experience
v8.5 CF04
RSSO via SAML with MS ADFS
DJSON support with DDC
WCM Rendering Eupdates
Site Creation Enhancements
Theme updates and more
CF05
Digital Experience
v8.5 CF06
Digital Experience
v8.5 CF07&08
Site Builder & Manager
Updates
SEO Enhancements
Web Developer Toolkit
Component updates & more
IBM Forms Experience Builder 8.6.1
Mobile Application Content
Manager (Closed Beta)
DDC sample for
WebSphere Commerce
Script Portlet
1.3
DDC sample for
IBM BPM
Script Portlet
sample for IBM BPM

IDC Report on the value of IBM Digital Experience
Software

Leader in Gartner MQ for WCM
Leader in Gartner MQ for Horizontal Portal Forrester Digital Customer Experience Wave
Rated Strong Positive in
Gartner User Experience Platform (2014)
Strong Performer in Forrester WCM Wave
Leader in OVUM Decision Matrix: Web Content
Management
IBM Digital Experience Market Leadership!
http://www-01.ibm.com/software/collaboration/digitalexperience/

Thank You!
ICS.UG Conference 2016
IBM Digital Experience Overview
Kay Baumgartel, Leading Technical Sales Professional, IBM Social Unit DACH
IBM Deutschland GmbH

For Additional Information
 IBM Digital Experience Solutions
http://www-01.ibm.com/software/collaboration/digitalexperience
 WebSphere Portal and IBM Web Content Manager Information Center Wiki
http://www-10.lotus.com/ldd/portalwiki.nsf/
 IBM Digital Experience Demonstrations:
http://www.youtube.com/user/IBMXWebX
• IBM Digital Experience Developer
http://developer.ibm.com/digexp
 IBM WebSphere Portal and Web Content Manager 8.5 Reviewer’s Guide:
https://ibm.biz/BdHDWK

IBM Digital Experience Overview - ICS.UG 2016

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