IBM on Campus Project Final Presentation
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The document outlines plans for a university partnership program with IBM. It discusses objectives to register 30 universities within 5 years and become a top 100 employer. Personas of potential student and faculty partners are described. The plan proposes new objectives around research awards, software downloads and campus representatives. It introduces challenges to promote collaboration and real-world problem solving. New global strategies include branding, student competitions and faculty grants. Performance metrics focus on promotional activities and challenge participation levels.
IBM on Campus Project Final Presentation
- 1. on campus the lunatics
- 2. logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita logo digital brochure strategy plan logo digita
- 4. to 30 registered universities
- 5. 5 in years 100 universities
- 7. Complexity not in top 100 competition of offered companies with other program to work for programs
- 10. name:
- 11. Kelly
- 12. Blondsworth age:
- 13. 20 Occupation:
- 14. International
- 15. Business
- 17. marketing
- 18. major
- 19. in
- 20. Haas
- 21. School
- 22. of
- 23. Business,
- 24. UC
- 25. Berkeley
- 26. student
- 27. name:
- 28. Brenda
- 29. Stewart age:
- 30. 36 Occupation:
- 31. Associate
- 32. Professor
- 33. in
- 34. the
- 35. Computer
- 36. Science
- 37. department,
- 38. UC
- 39. Berkeley
- 40. competitor analysis and their best practices
- 42. new objectives in our plan
- 43. application rate of faculty members download of IBM software and courseware Double! for research awards and grants books and training material
- 44. 5 representatives per university to spread the word 2 engagement in the program student
- 46. three things to remember: cross-school/cross-disciplinary collaboration academic researches entrepreneurship incubation real world problem solving
- 48. smarter sharper planet minds new new university
- 49. 1 university
- 50. 2 3 4 5 6
- 51. new strategy number one branding
- 52. plain language better integration
- 53. logo
- 54. Incubate change. be part of the solution. make a difference. slogan
- 55. brochure
- 56. new strategy number two the ibm sharper minds challenge
- 60. new strategy number three the ibm smarter planet challenge
- 61. smarter sharper planet minds new new university
- 62. 1 university
- 63. 2 $ 250,000
- 65. 1_collaboration easy access to 2_general benefits of joining the program 3_profiling as a real world problem solver 4_media coverage 5_increasing brand awareness
- 66. budget
- 67. promotional materials $ 15,500 kick-off press conference $ 25,000 strategy 1 sub-total $ 40,500 promotional materials $ 88,200 prizes $ 210,000 strategy 2 sub-total $ 298,200 final event @ IBM $ 15,000 strategy 3 headquarters scholarship for students $ 150,000 grant for faculty $ 250,000 sub-total $ 415,000
- 68. $ 753,700
- 69. kpis
- 70. Promotional materials_ brochure: copies of brochure are requested on/offline landing page: unique visitors, time spent, churn rate challenges_ registration: teams and universities registered competition progress: teams upgraded to the next levels and smarter planet challenge facebook: likes, comments, external posts twitter: followers, tweets, re-tweets after-events_ news coverage new sign-ups for the program
- 71. thank you for your attention. questions?