IBM Studios 2020
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The document highlights IBM's global network of over 150 IBM Garages, designed to accelerate business innovation and transformation through co-creation, agile methodologies, and advanced technologies. It emphasizes the importance of collaboration between IBM teams and clients to foster a creative environment for developing new business models and solutions. With a focus on user needs and data-driven insights, the IBM Garage methodology aims to navigate the complexities of digital transformation in a rapidly changing technological landscape.
IBM Studios 2020
- 2. 2 IBM Garage How do you start your digital and cognitive transformation journey? How do you govern the change journey in a way that transforms the culture and mindset of teams and leaders? What disruptive technologies can help you build new business platforms that will bring lasting value? How do you manage the process of innovation in a way that channels organizational energy, builds ownership and delivers return on investment? By leveraging the IBM Garage. Our clients are faced with a proliferation of technology options such as artificial intelligence, automation, the Internet of Things, blockchain and cloud – all with the potential to transform their business models, create new sources of revenue, and reinvent their processes and workflows. The emergence of the cognitive enterprise, with its new business platforms anchored in data and accelerated by the expertise of people, is an exciting opportunity but highlights new questions and challenges. The IBM Garage method is designed to accelerate the creation of these new business platforms and reduce the risks from placing “bets” in this environment. The garage approach embodies the principles of the IBM Way, the guiding precepts we’ve established for how we bring the best of IBM to our clients, every day. The IBM Way is how we bring to life a client-first mentality in a unique environment to co-create, co-execute, and co-operate. It is how we reinvent by design – leveraging the latest design thinking and agile approaches. It is where we leverage the power of private, public and hybrid cloud architectures to manage a client’s journey to the cloud and ensure agility. It is the heart of our ability to deliver with confidence and quality, as we tap into the global network of capabilities and world-class methods for pilot, scale, and execution. The IBM Garage is designed for agile working, where ideas can be developed, tested, discarded or advanced. It is an environment where the latest technologies can be applied to business pain points and key value pools to drive substantive business impact. It is a framework for project initiation, management, metrics, governance and investment management. It is a physical instantiation of digital and cognitive disruption to inspire organizational change and buy in. It is the vehicle by which the building blocks of new business platforms are created in agile sprints – with purpose and direction. It is a network of capabilities for execution that draws upon the capacities of IBM and our ecosystem partners. In the following pages, you’ll find practical details of what a garage engagement is like, meet the people involved and learn about some of the results we’ve achieved to date. I hope you’ll understand why, for so many of our clients, the IBM Garage marks the start of a new kind of managed innovation—in some cases even a new approach to business. Sincerely, Mark Foster Senior Vice President, IBM Services Foreword
- 3. 4 Triumphant. Exhausted. Inspired. Proud of what we’ve built together. Energized. Relieved. Ready for anything. That’s what clients feel by the end of an IBM Garage experience. Each garage experience is distinct, because no two clients face the same challenge. There are no templates, no blueprints for exactly how you might feel after yours. But what is true for every client is that a garage experience represents the end—the end of a previous self. Of resistance to change. Of fear of failure. Of work for work’s sake. For some, it signals the end of an inefficient process or an outdated business model. For others, it is the end of “what we’ve always done.” Whatever shape yours might take, the end is the beginning of your story. Are you ready to begin? The end
- 4. 6 Where globalnetworks happens Halifax, Canada “This is not a traditional approach to innovation. The garage is a place where we can safely generate and test ideas, and experiment with MVPs.” Nova Scotia’s Innovation Director North America South America Asia Paci c “In our rst IBM Garage for a major CPG company, we clocked more than 80 transformation ideas in just two weeks. They’re now taking the model global with the opening of a new Asia Paci c garage.” IBM Partner & Global Garage Leader There are now more than 150 IBM Garages around the world. Experience one of our locations or let us come to you. London, UK “My London garage team did a great project for Simon Wheatcroft, a blind runner. It’s nice to do personally rewarding work as well as commercial stuff. What better way to show you can mitigate risk than to enable someone who’s blind to run across a desert?” IBM Director & Enterprise Garage Leader Arab states Asia Paci c Australia Africa Europe
- 5. 8 IBM Garage It’s no accident that every IBM Garage has its own style and aesthetic. Each one is created to foster collaboration and innovation, but also consciously designed to be a break from the everyday. A fresh environment for fresh thinking. These photos give you a taste of what it’s like in an IBM Garage. For a more detailed look, point your smartphone at this QR code to visit a virtual IBM Garage. You’ll be able to explore the garage at your own pace in an immersive, 360° experience. Strap your phone into the headset that came with this book and you can even go “inside” the garage. ibm.com/whereithappens The IBM Garage in Berlin, Germany A break from the everyday. The IBM Garage in Milan, Italy
- 6. 10 IBM Garage The IBM Garage in Berlin, Germany
- 7. 12 IBM Garage Where ambition happens There are times when a general ambition or goal can take you in unexpected directions. There are even times when it can shake up a whole business. Not every garage project kicks off with a client telling us exactly what they need. There’s certainly a desire for innovation and a business goal to work toward, and perhaps an inkling that a new app or tool will be the focus. Often, though, our first challenge is discovering, defining and agreeing where the real opportunity lies. Our pinpoint focus on human outcomes really comes into its own when we frame project goals in this way. It was innovative thinking that did the trick in our work with McLane, a wholesale grocery foods distributor founded in 1894. After more than a century in the delivery business, during which it had expanded to $50 billion in sales, McLane was challenged to boost a razor-thin profit margin. With nationwide distribution and some of the largest retailers in America as its customers already, the company didn’t know where to turn. We analyzed the business—its scale, its performance, and its capabilities—and quickly began to focus on its incredible fleet: more than 6,000 trailers traveling a total of 290 million miles each year. With such a huge presence on the American highways, we realized that these trucks could lead a second life as moving billboards. Could McLane reinvent itself as an advertising company? We realized McLane would need some new approaches to evaluating and targeting advertising content. One approach we developed with McLane was to put satellite trackers on the trucks that would receive pings from mobile devices within a 100-meter radius. Analysis of this audience data proved to be the key to accurately pitching different routes to potential advertisers. Other IBM tech, including hyperlocal demographic insights and live weather data, helped round out a sophisticated new offer and gave McLane the confidence to successfully go after a revenue stream that simply didn’t exist before the IBM Garage project. ibm.com/services/case-studies/ mclane
- 8. 14 IBM Garage Where ketchup happens Ketchup, at rst glance, seems distinctly American—a condiment that is perfectly matched with fast food and Fourth of July barbecues. And Americans eat ketchup with pretty much everything—French fries, breakfast burritos, mac and cheese, and even ice cream— squirting it on an average of 9.74 meals a week. But ketchup, or “catsup,” is consumed with meals around the world, from Germany to Japan. And Europe actually exports the most ketchup, with 60 percent of the global trade. “The irony is that this ubiquitous condiment is anything but American in its origins or in those nationalities that love it the most,” said Ken Albala, Professor of History, University of the Pacific. “As a historian of food, I see it as truly a global product, its origins shaped by centuries of trade. And different cultures have adopted a wide variety of surprising uses for the condiment we know as ketchup today.” With such a surprising global demand, keeping our homes and restaurants stocked with ketchup is no easy feat. How do iconic food brands like Kraft Heinz keep it from being sold out? Kraft Heinz sells a staggering 11 billion packets of ketchup a year, a number that would strain any supply chain. Besides ketchup, Kraft has hundreds of products that are staples in households around the world. They need to ensure quality products reach customers at the right place and time—a major challenge. “We have analytical brains that constantly say, ‘go check this, go check that.’ We want to make sure we know where to place our products at all times,” said Jorge Balestra, Director of IT-COE Analytics Solutions at The Kraft Heinz Company. That’s where AI comes in. AI can help supply chain managers do a better job of keeping on top of unstructured information — hyper-local weather patterns, local events, traffic patterns, social media buzz — that are indicators of customer behavior and demand. To harness the power of their data, Kraft reached out to IBM. They co-created a state-of-the-art algorithm, LEGO, to ensure products were stocked in kitchens. Powered by AI, LEGO was able to take all of Kraft’s field data and provide valuable insights for individual field sales representatives in real- time, such as notifying them when products were running low. The accelerated communications ultimately helped Kraft distribute each product more efficiently to stores and restaurants around the world. They were able to accomplish this in part through a unique collaboration made possible by the IBM Garage. In the IBM Garage, a methodology in which IBM and clients co-create new ideas side-by-side, Kraft was able to directly go from ideation to prototyping and implementation by creating a mini start-up inside the company. “The IBM Garage is like an innovation think tank where we’re able to bring the speed of a start-up at the scale of an enterprise,” said Arun Abraham, Lead Partner at IBM. Besides LEGO, Kraft is launching other transformation projects with the help of the IBM Garage, like the different functions in supply chain (i.e. logistics and manufacturing), sales and marketing – and even AI enabled flavor prediction. “I would like the garage to expand into R&D. We might even start trying to use data powered by AI to predict what people might like eating in the future,” said Abraham. ibm.com/services/case-studies/kraft
- 9. 16 IBM Garage Where transformation happens Alongside proven IT platforms and blended teams of clients and IBMers, what really sets the IBM Garage apart is a proprietary approach to innovation. Building on the principles of agile working and design thinking, our IBM Garage methodology ensures ideas developed in the garage are grounded in user needs, and viable prototypes are ready to be scaled at pace. More often than not, a client introduced to this way of working tends to stick with it. See the IBM Garage method on the next page.
- 10. 18 Co- Create: envision the future Co- Execute: iterate to MVP Co- Operate: scale to market Discover Envision Design Validated Business Initiative Measure & LearnMeasure & Learn Measure & Learn Perform Experiments Hypothesis Testing Validated Product- Market Fit Market Response Build MVP Scale MVP Market Response
- 11. Where co-creation happens 20 IBM Garage A key feature of the IBM Garage is to extend such knowledge sharing and collaboration by bringing together both IBMers and client stakeholders in an environment where silos and barriers never get the chance to form. Businesses, as a result, get the very best chance of bene ting from emerging—but often daunting— technology. AI and analytics capabilities can accelerate projects in many business lines, for instance, but when they’re launched without know-how, adequate testing, and value verification, they’re at risk of failing. Given limited AI and analytic skills in the marketplace, you can do one of three things: acquire the skills, acquire a partner, or purchase the skills. The co-creation model that underpins the IBM Garage is the partner strategy notched up to a new level. You have to understand the outcomes you want to achieve—and people decide on these outcomes, not technology. You can’t ask a computer to understand the human experience. Your smartest people need to train these computers to get the desired results. This is not remote work. Because your teams are rapidly ideating and developing new AI and analytics models and solutions, they need to be located together. That’s what speeds up the cycle of innovation. For high-level tasks like generating ideas, you need face- to-face meetings. This is what we do with IBM Garage—we are onsite with our clients so we can work with them to grow innovative, cutting-edge ideas and hypotheses. In IBM Garages all over the world, we create a learning-by-doing environment, and part of that is recognizing that you’re going to iterate. We’re not going to wait until the outcomes are perfect to start generating insights. Over time, you should be able to make better and faster decisions because you have information that you didn’t have before. It’s OK to start with imperfect data. Many organizations don’t start AI and analytics projects because they say their data is not in great shape. People get stuck on the idea that their data won’t yield any useful results. Kick-start the project with the data that is in good shape. You can add other data sets later—or enhance your data with external data sets that can flesh out results. For projects to work, you need a maniacal focus on business value. Whatever you’re creating needs to be aligned with business strategy and objectives. Co-creation—the concept of gathering teams from across an enterprise to design, prove and launch innovative programs—is an increasingly vital tool today.
- 12. “Our customers will become part of an ecosystem that we have named We. This system complements the Volkswagen experience and enables the customer to take their world into our vehicles.” Jürgen Stackmann, Member of the Board for Sales, Volkswagen Volkswagen, one of the top three automakers in the world, knew it could do more with its customer data, but wasn’t sure how to take advantage of the treasure trove of information generated from its cars. We partnered with VW to create a garage focused on providing in-vehicle services that enhance a customer’s ride. Co-location of IBM experts and VW leaders near VW headquarters in Germany allows the automaker to rapidly prototype many new ideas. Working side-by-side, we brainstorm, build MVPs and test prototypes quickly and with minimal institutional friction. IBM Design Thinking and DevOps methodologies and the lean startup mentality fostered by the garage enabled VW business, development and design leaders to view the data they were collecting from their cars in a new way: as the basis of new services. First out of the gate was the We Experience app, bringing together location and user habit data to anticipate driver and passenger needs. The app suggests services near parking locations, and delivers targeted offers from partners, including coupons from retailers. Along with every other major industry, car manufacturing is facing disruption brought about by new, data-driven services and rapidly shifting customer needs. The IBM Garage helps VW anticipate and adapt to the future, while tapping into new capabilities. Leveraging the data it had already been collecting allows the company to offer services as well as products, positioning it well for the ongoing data-driven transformation of the global economy. ibm.com/services/case-studies/vw Where experience happens 22 IBM Garage
- 13. 24 IBM Garage24 IBM Garage VW headquarters in Wolfsburg, Germany
- 14. Where courage happens “If you want to increase your success rate, double your failure rate.” Thomas J. Watson, IBM Chairman, 1914 - 1956 26 IBM Garage
- 15. 28 IBM Garage Where empathy happens A founding principle of the garage model is IBM Design Thinking, a framework designed to throw focus on the human emotions that de ne the response to any new product, service or experience. IBM Design Thinking helps teams understand people’s needs, form intent, and deliver outcomes to satisfy those needs. At speed and at scale. IBM Design Thinking A focus on user outcomes Drive business by helping users achieve their goals. Restless reinvention Stay essential by treating everything as a prototype. Empowered teams Move faster by enabling diverse teams to act fast.
- 16. 30 IBM Garage Where invention happens Where reinvention happens Day 1 Team members assemble. Discuss hopes, fears and expectations. Day 4 Empathy mapping uncovers true scale of challenge. Day 6 Garage team agrees to focus on three key personas for MVP. Day 8 Three new app ideas based on Watson APIs. In which we follow the trials and tribulations of an imaginary garage to demonstrate the path to tangible business value. Day 12 First app idea discarded because of data limitations. Day 13 Second app tested and found too complex for phase 1. Discarded. Day 15 Signi cant challenge uncovered in third app. Back to drawing board. Day 16 Fourth app idea introduced. Day 17 Breakthrough in third app. Back to two potential ideas. Day 22 Fourth app idea hits roadblock in user testing. Day 24 Third app passes initial user testing with flying colors. Day 27 Further re nements following intense brainstorming exercise. Day 30 Team inspired by launch ideas and development roadmap. Day 32 MVP ready for launch.
- 17. 32 IBM Garage Where AI happens All around the world, AI is driving change. Recent years have seen cognitive systems like IBM Watson make signi cant advances in areas such as natural language communication, image recognition, sentiment analysis, autonomous behavior and strategic reasoning. These new capabilities have huge implications across industries. Here are just four examples. AI is unlocking so many possibilities that it can be a daunting challenge for businesses to know where to focus. Our role at IBM Services is to help navigate those possibilities. As with so much emerging technology, it’s a case of de ning strategic objectives rst and then working out how AI can help, not rushing in to push a nonspeci c AI agenda. And the IBM Garage is the perfect environment for aligning strategic objectives with AI’s ability to create new opportunities from the data all around us. Talking the talk In the seven years since Watson’s creation, natural language communication has grown by leaps and bounds. Today’s chatbots, for instance, are routinely resolving customer service inquiries without human involvement, increasing customer satisfaction and enabling businesses to channel resources into areas of more strategic value. Compelling argument Watson’s ability to understand unstructured data—in particular, the sentiment and meaning behind the written word—has recently been channeled into a new capability that may have long-term implications for business and policy decision-making. With no prior notice of the subject matter, Project Debater, a system that brings AI to the art of the debate, can research published opinion, listen to the opposing point of view, and engage in arguments so sophisticated that it can influence an audience just as much as seasoned human debaters. Sense and sensibility A key vector in the maturing of AI is Watson’s ability to mimic human senses and awareness. Driverless cars that can both navigate routes and identify danger are perhaps the most high-profile example. But we’ve also recently seen sports tournaments automatically compiling highlights packages by analyzing and understanding excitement on the faces in the crowd, and a blind runner who used AI, geolocation, and proximity alerts to compete among the masses at the New York City Marathon. For life AI has far-reaching potential to drive improvements in health and well-being—and it’s already having an impact. Rapid analysis of scans and reviews of global research and clinical trials are helping oncologists and other physicians make better patient decisions. Insurers and national health systems are finding new ways to connect medical and social care and to analyze trends in population health. And researchers are uncovering new links that are triggering breakthroughs in drug therapy development. Italian Tech & Data Strategy Lead
- 18. 34 Where global success happens 150150 locations and counting—step into one of the world’s largest startup communities with IBM Garages located around the world 7weeksSeven weeks to create a customer-facing cloud app for a major retail company 2x fasterTwo times faster than expected delivery time in creating a first-of-its-kind service line for a major airline Twelve weeks to create entirely new business lines for a major food service and grocery supply chain business $390M$390 million in transactions via APIs within the first three months of deployment for a major Indian bank weeks12
- 19. 36 Where happens scalabilityOn 9 June, 2016, 23-year-old Sean Ferguson collapsed while shooting hoops at Cape Breton University in Nova Scotia, Canada. Quick thinking on the part of his friends, along with a nearby automated external de brillator, or AED, saved his life. As Ferguson discovered first hand, AEDs, which use electric shocks to restart a heart after cardiac arrest, save lives. But they can only do their job if bystanders know exactly where they are when emergency strikes. Now, the government of Nova Scotia, through a pioneering Province of Nova Scotia and IBM Garage collaboration, is at work to ensure that happens consistently throughout the province. The Canadian Institutes of Health Research estimates that 40,000 cardiac arrests occur every year in Canada. Almost all of them, up to 85%, happen outside the home. So knowing the location of the nearest AED can turn almost anyone into a first responder. Shawn Porter, Nova Scotia’s Innovation Director, wondered how citizens could reliably locate an AED when they needed to. Further, was there a way emergency services could alert people of not only a cardiac emergency, but also the location of the nearest functional AED—and do it quickly enough to make the difference when every second counts? The answer, developed in Nova Scotia’s IBM Garage, turned out to be AEDs brought online via Internet of Things (IoT) sensors and a mobile application. Nova Scotia and IBM launched Canada’s first public-sector garage in March 2018 in Halifax. The garage helps Nova Scotia deliver services and programs more efficiently and effectively by leveraging agile development methods and cutting- edge technologies. It now runs up to eight high-impact, high-return projects for departments across the provincial government at any given time. A virtual staffing model for project teams of 10 - 15 people helps keep teams agile while breaking down departmental silos. Porter says the group has seen a return on investment of 7 - 10 times the government’s modest investments in individual projects even before completing the first year. The garage built a working prototype of the connected AED system, including a mobile app, in a cost-effective way. Porter says the investment needed to connect every AED in the province was worth it. “The cost is not a prohibitive variable here,” he says, “because what we’re doing is taking commercially available technology and applying it in a smart way.” Early project successes along with the prototype have given Porter and his colleagues the credibility they need to move from proof of concept to the next step. They want to connect every verifiably functional AED in Nova Scotia to the 911 system, make a smartphone app available for anyone to download, and send emergency text alerts to registered citizens who have knowledge of CPR. All at a total estimated cost of approximately one million Canadian dollars. More importantly, thanks to the partnership between the IBM Garage and the Province of Nova Scotia, residents and visitors soon will be that much safer. And who can put a price on that?
- 20. 38 Where solving happens Stephen Sondheim, who composed crosswords for New York Magazine in the 1960s, is reported to have said that “the nice thing about doing a crossword puzzle is, you know there is a solution.” In a sense that’s true of the IBM Garage too: there’s a determination to work toward a viable solution to an identified problem within a fixed period of time. And the garage mindset—mixing creativity, determination and a big slice of lateral thinking—has much in common with the traits of a crossword solver. So we’ve designed a crossword puzzle for you. It’s a chance to test your logic skills and give you a taste of the garage mentality. ACROSS 1 Formerly known as CTR 4 Workshop 10 Downcast 14 Study 15 Rejects 16 Tiny Pacific island 17 Thinking machine 20 Cartoon manufacturer 21 Best-selling account of life as a Harvard law student 22 Hop ovens 23 Prince collaborator 25 Diversity initials 27 Kind of light bulb 28 Bauxite and hematite 29 Former Austrian currency 32 Closely-woven silk 35 Jocular suffix 36 Small opening 37 Next-generation IT device 40 Amphibian 41 Junk emails 42 Deteriorate 43 Thank yous 44 Hebrew letters 45 Comes before Sat 46 Eagles home 47 Oppressive orders 51 Popular typeface 54 Shortened name of US botanist (and many commanding officers) 56 Sphere of expertise 57 Autonomous data analytics and insights 60 Gotcha 61 One possibly seeking asylum 62 Film speed rating 63 Geek 64 Famous sidekick 65 Japanese coin DOWN 1 Brainwaves 2 Sir Toby, a Shakespearean character 3 Muse of memory 4 Revolver 5 Around and about 6 French river and wine region 7 Excellent 8 Steak house 9 Key 10 Fictional Kazakh journalist 11 Meadowlands 12 Patrol 13 Many, many years 18 Maximum altitude 19 Moves up and down 24 Period of abstinence 26 Branch of math 28 Killers at sea 29 “_ speak” 30 Trust and confidence on the street 31 Present 32 12 of 56 33 Mystique 34 Defined philosophical behaviors 35 Breathing disorder 36 Moral zealot 38 Drug addict 39 Benefit of the job 44 -pad, -port, -skier 45 Subject of Mozart opera 46 Sighed 47 Impurities at the bottom of the bottle 48 Solo performances 49 Nervy 50 US astronomer 51 Former Ugandan leader 52 Obliterate 53 Assassin 55 Landed 58 Alien 59 Adam Driver character 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 Stumped? Visit the virtual IBM Garage to find the answers. ibm.com/ whereithappens Arcade parade... the IBM Garage in Milan, Italy
- 21. 40 Where cloud happens It’s 2014. In the heart of Silicon Valley, a new initiative is born. It’s driven by passionate people with a startup mentality and a vision to match. Nothing so unusual about that, perhaps. The difference, though, is that this is not a startup. It’s an IBM Garage, dedicated to cloud solutions. The vision of our San Francisco garage was to create an environment that would help businesses dream, experiment and test out ways they could harness the power of the cloud to innovate, modernize and transform. In a nutshell, IBM created a safe space, one that de-risks high-risk ideas so clients can move forward confidently and start driving value more quickly. A cloud-focused garage benefits from everything that makes the IBM Garage model tick: blended teams of client leaders and IBMers brought together in a stimulating environment, using user- focused, agile methods to create, test and optimize to accelerated schedules. But a clear focus on the IBM Cloud also has specific advantages. It immediately aligns innovation to a proven toolbox of cloud-based components and robust infrastructure architectures. This presents huge opportunities to develop, test, launch and rapidly scale viable processes, platforms and initiatives. This can be seen in our work with Sony Global Education. In Japan, large numbers of students gain qualifications through online courses and foreign universities. This presents issues for academic institutions and employers needing to assess the veracity of candidates’ achievements. The output of this garage project was a blockchain- powered educational record platform. It enables school administrators to consolidate and manage student educational data, and opens up the door for AI to analyze the data to help improve an institution’s curricula and performance. Education may not be an industry that you’d automatically associate with blockchain and cloud technology. But projects from the IBM Garage are often surprising. Our garage spaces help clients spot new opportunities, take technology to unusual places, and even mitigate the risk of what may feel like bold leaps with intentional thinking and proven technology platforms.
- 22. 42 IBM Garage Where disruption happens “IBM had the courage to redefine our ways of working based on customer needs and not just technology alone.” IBM Design Thinking Practitioner “It’s really daunting to be an executive who thinks not only do I have to change the way this organization is working, but I have to run it too. Those two things are in conflict. But the garage is a safe place with proven tools, methodologies and techniques. And the speed at which IBM can provide the technology means you can do exactly that: run the business and change it at the same time.” IBM Graphic Designer IBM iX Italian Design Lead
- 23. 44 IBM Front End Developer “The path to disruption involves getting back to basics. Getting different people in the same room. Sharing a mission. Sharing ideas. When 80% of the data is unstructured, why do we try to add so much structure to our thinking? The garage is a way of capturing and channeling unstructured thoughts.”
- 24. IBM Director & Enterprise Garage Leader 46 IBM Garage “We don’t use technology for technology’s sake. Rather, we push your existing strengths and introduce new components and engineering practices to maximize speed, scale and client value.” IBM Engineer “There is no hiding in the garage. We work together project after project, building off both success and failure. We air differences and iron them out together. We understand each other and move as one.” IBM Data Scientist “It’s not just about moving fast. Everyone’s moving fast. If you’re not already moving fast, you’re already behind.” IBM Cloud Solutions Architect
- 25. 48 <Where><Think> <Play><Build> <Test><viability> <Think><Play> <happens><Build> <Test><Think><Play> <Build><Test> Change the DNA of the way you work. Reimagine the way you interact with customers and employees. Do it by developing the models and processes that enable transformation. Look at things differently and learn new habits that become organizational behaviors. Create the culture and the outcomes that motivate people to engage and deliver. Fast. Say you have a customer who needs to get from point A to point B, and you decide to build them an MVP. You build your prototype: a skateboard. Test it early, in real life, as soon as it can meet that basic need. See what happens. What works, what doesn’t. Ask your customer what they wish it could do. Think some more—even play with removing the wheels. Build features and functions that meet the next set of identified needs. Test again. Get it back out there. By the time you’ve got a bicycle, you might be meeting all your customer’s requirements. But keep going. This iterative approach means you keep learning from continual feedback that surfaces the type of extra features and benefits that might otherwise have been missed. If you jump straight to building an expensive motorbike according to one fixed, pre-planned design, you’ll likely end up with a product that could have been so much more. And once you’ve spent all your budget, there’s not much you can do to improve it. The lesson? To build a better motorbike, faster, start by building a skateboard. Start small. Imagine. Anything is possible. Don’t be afraid to fall. When you do, get straight back up. Keep pushing. Keep pedaling. Iterate. Iterate. Iterate. Stay agile. Focus on the journey. And stay ahead of the competition at every turn.
- 26. Where happens50 IBM Garage “Blockchain has a powerful role to play in the future.” Former CEO of Commercial, AIG Businesses everywhere are waking up to the potential for blockchain to rethink everything, from supply chains and contracts, to IP protection and business models. With such broad possibilities, IBM Garages that focus speci cally on blockchain innovation are becoming increasingly popular. A recent success story features AIG and Standard Charter. Partnering with the IBM Garage, they were able to develop a blockchain-based policy that offered a new level of trust and transparency in the insurance underwriting process. By using a blockchain strategy, we managed to cut through the complexity associated with multiple policies, multiple countries and multiple regulatory frameworks. As well as increasing consumer confidence, smart contracts on the blockchain also reduce friction and cost for policyholders. Rob Schimek, former CEO of Commercial, AIG said: “Our pilot proves blockchain has a powerful role to play in the future of insurance. Any technology, including blockchain, that can increase trust and transparency—two pillars of the insurance industry–should be fully explored. We’re excited to be delivering innovation that matters to our clients—and codeveloping key components of this new technology together.” The IBM Garage is the perfect place to explore new ways businesses can take advantage of blockchain. The IBM Garage in Berlin, Germany
- 27. 52 The beginning “You’ve got to keep reinventing. You’ll have new competitors. You’ll have new customers all around you.” Ginni Rometty, Chairman, President and Chief Executive Of cer, IBM As your first IBM Garage experience comes to a close, you will walk away with a new approach to solving problems. You will have the tools—not just the technology—to transform the way you work. You will think differently. You will be armed with the energy, vision and inspiration to drive actual change. You will take with you a fundamental shift in mindset instilled through working with people who live and breathe innovation and design. And you might just be the catalyst for a ripple effect that stretches the length and breadth of your business. We live in a world where expectations have never been higher. Customers want products, solutions and results faster than ever before, tailored to their exact needs. Change is the only constant, and knowing how to adapt and fail and try again, while moving as a cohesive, high-functioning team, is the only way to succeed. In these times of extreme flux, the IBM Garage experience empowers you to face—and embrace—an unknown future. And we’ll be with you, every step of the way. This is it. This is where the beginning happens. This is it. This is the next step in your journey.
- 29. An original by © Copyright IBM Corporation 2020. IBM, the IBM logo, ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Italian Contacts for IBM Services Garage: Gianluca Meardi Executive Partner Enterprise Strategy & iX Lead gianluca.meardi@ibm.com www.linkedin.com/in/gmeardi Lara Ermacora Senior Manager Customer Experience & Design Lead lara.ermacora@it.ibm.com linkedin.com/in/laraermacora Who we are IBM Business Strategy and Design services represent the business design arm of IBM Services - harmonising a 250,000 person organisation, whose services span across Global Business Services (GBS) and Global Technical Services (GTS). Within GBS there are 3 growth platforms, or areas of competences: Cognitive Process Transformation (CPT), who focus on reengineering and automating processes within the organisation Cloud Application Innovation (CAI), who enable clients in the cloud with a big focus on hybrid-multicloud after IBM's Red Hat acquisition And then us, Enterprise Strategy & iX (ES&iX), with our two service lines. Enterprise Strategy is our strategy house, that when paired with iX's ability to design & execute, enforces a significant IBM full potential. The Enterprise Strategy service line is made up of 4 practices: - Business Strategy - Connected Operations Strategy - Technology & Data Strategy - Talent Reinvention Strategy The iX service line is made up of 5 practices: - Customer Experience & Design - Mobile & XR (Extended Reality, with the Apple long-term partnership) - Digital Commerce (who work with our partners such as SAP CX) - Marketing Platforms (who work with our partners such as Adobe) - Bluewolf which is our Salesforce delivery practice. IBM Services