IBM Watson Developer Cloud Vision Services
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IBM Watson Developer Cloud Vision Services offers a suite of technologies that help customers extract insights and value from visual information. The services include features like image tagging, facial detection, and similarity searches, and are applicable across various industries such as marketing and healthcare. Future developments aim to enhance personalized advertising and audience segmentation through advanced visual recognition capabilities.
IBM Watson Developer Cloud Vision Services
- 1. IBM Watson Developer Cloud Vision Services Alyssa Simpson Sr. Product Manager: Watson Vision
- 2. What are WDC Vision Services? 2
- 3. 3 WDC Vision Services is the technology suite which enables customers to find new insight, derive significant value, and take meaningful action on visual information of any kind.
- 4. Vision Services are available on IBM Watson Developer Cloud! 4 General Availability Experimental BETA (GA Q1 2016)
- 5. 5 Use Cases by API Building Block Image Tagging Text from images Visual Learning Facial Detection Link extraction Similarity Search Visual Insights AlchemyVision (beta) Use Case: “Tell me If there is a person is in this picture so that I can identify them AlchemyVision Use case: “Get the most relevant image off of this website URL” Visual Insights (experimental) Use Case: “Tell me common themes contained in this group of images” AlchemyVision Use Case: “Give me natural language which describes this image ” AlchemyVision (beta) Use Case: “Transcribe any text or natural language contained in this image” AlchemyVision Use Case: “Find other images similar to this image” VisualRecognition (beta) Use Case: “Learn about my custom content in this image as a unique classifier”
- 6. Use Watson Vision to answer these questions 6 • What is this a picture/video/image of? • Which ones and how many pictures/videos/images do I have which are similar to this one? • What is the relevance to my bottom line of using one image vs. another image? • What are the common themes in this batch of 1MM photos? • Is this ship a known entity? • What is my audience interested in? • What user-generated content matches which products I sell? • Which images will resonate best in a marketing campaign? • Which image should I feature on my front page of my app?
- 7. How Does It Work? 7
- 8. WDC Vision Services takes images and matches them with known tags and classifiers. 8 1. Input image 2. Train image in classifier 3. Output classifier likelihood 2a. Image is expressed as RGB values for set of pixels 2b. Values converted into highly dimensional representation (features) 2c. Features are either mapped positively or negatively to classifier
- 9. Use Cases © 2014 International Business Machines Corporation© 2014 International Business Machines Corporation 9
- 10. Branding Strategy Design more efficient promotions & campaigns Brand sentiment analysis Campaign performance improvements Audience segmentation Personalized advertising by offering individualized value Campaign creation image search *Diagnostic assistance *Voice of the patient *Suicide Prevention *Care givers & patients matching Customer Segmentation and Promotions Product Search Conversion optimization Review analysis and user- generated content placement Extract life-changing events from social media for reengagement campaigns Finance Use Cases By Industry * In grey are listed use cases that we still need to develop with your help Marketing + Advertising Brand Analytics Healthcare* Retail Finance 10
- 11. Industry Use cases: detail Solution Play Commerce IoT / Geo-Spatial Healthcare Security High Level Descriptio n Conversion improvements for clients with consumer facing products and services. Auditing need for action from physical location of things. Driving speed and reliability of medial diagnosis on individual and group scale. Improving security of transactions and facilities leveraging visual data. Vision Offering: Solution Package - Visual Recognition API - Visual Insight API - Social media integration - IBM Commerce integration (*in development) - Visual Recognition API - Visual Insight API - Weather Channel data integration - Video Analytics - Trigger-event alerting - Solution Architecture - Visual Recognition API - Watson Health / Merge Integration - HIPPA Compliance - Visual Recognition API - Visual Insight API - Facial Recognition - Video Analytics - Trigger-event alerting - PII compliant Use Cases • Social Commerce (Analyze social images for improved engagement and conversion.) • Contextual Ad placement (tell me what this content is about so I can place relevant ads) • Audience Segmentation (Extract customer demographic, and interests so I can created targeted campaigns) • Visual Search / Find Similar (surface like products from broad inventory to increase conversion) • Market Research (Inform me of global changes in weather or other physicality changes which can impact my local business) • Auditing (Alert me when physical items are out of compliance or have a state change which requires intervention) • Operational Efficiency (tell me where I should drill for oil based on geographic patterns) • Diagnosis (Inform me if a patient has an abnormality that requires follow up) • Research (find patterns in groups of images to inform me of insights) • Accessibility (Help me “see” the world better if I am visually impaired) • Authentication (Ensure that personal transactions are being made by the authenticated individual ex: Samsung payments) • Physical Site Security (Alert me when abnormalities are happening in a secure facility) Future Development
- 12. Commerce Use Cases: Deep Dive Domain Solution Pattern Use Cases Example Target Customers Marketing Visual Recognition: Custom Learning Visual Insights: Audience Segmentation Visual Recognition Visual Recognition: Personalization Use Case #1: Identify my logo in social media posts so that I can understand ROI of marketing activities Use Case #2: Extract customer demographic, emotions, and interests so I can created targeted campaigns Use Case #3: Tell me what this user-posted is about so that I can organize and place in an appropriate place on my product reviews Use Case #4: Which image should I use to drive the best conversion for click-through? Conversion Optimization Visual Recognition: Similar Images Visual Recognition: Similar Images Use Case #1: Find similar products to offer to my customer to increase conversion. Use Case #2: Watsonize product search and search for products based on images captured. Purchase and Authentication Visual Recognition: Custom Learning & Facial Recognition Use Case #1: Watsonize a banks mobile app leveraging facial recognition for authentication. IBM
- 13. Packaging and Pricing (Current as of Jan 2016) 13
- 14. 14 General Availability Experimental FREE BETA (GA Q1 2016) FREE
- 16. CrowdFlower classifies images and organizes data CrowdFlower trains Visual Recognition to turn big data into rich data that is useful Need Save time determining what is going on in images Organize photos and classify them Solution Human-curated training models using rich data to determine if humans are present in photos or in medical cases, determine if tumors are present in photos Benefits Reduce human effort and time categorizing photos Streamline data enrichment and classify accurately 16
- 17. Ad Agency transforms everyday photos into marketing content An ad agency harnesses the power of Visual Recognition to categorize and recommend photos posted on Social Media channels for marketers Need Derive context within photos Intelligently categorize photos based on a variety of criteria Solution A sophisticated recommendation algorithm to provide relevant user generated content for brands to use in marketing Benefits Identify top brand influencers Personalize marketing and ad campaigns with user created images Increased marketing ROI 17
- 18. A retailer recommends products based on customer taste Retailers can train Watson through customer’s history searches and product catalog Need Provide visually similar product recommendations for existing catalog Provide personalized shopping experience Solution Spidering retailer website and extracting and indexing product information and photos into an AlchemyVision instance Benefits Enhanced faceted search capability (ex. “Show me dresses under $50 that look like this one”) Avoid cold start problem common in many recommendation engines (ex. Recently added products to the catalog) 18
- 19. Where to Find Help 19
- 20. Support for WDC Vision Services Engagements 1) Watson Developer Cloud 1) AlchemyVision http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/alchemy-vision.html 2) Visual Recognition http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/visual-recognition.html 3) Visual Insights http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/visual-insights.html • Documentation about WDC Vision APIs on WDC • Live demonstrations and demo scripts • Videos 3) Contact our team Alyssa Simpson Senior Offering Manager: Watson Vision sasimpson@us.ibm.com Rahul Singhal Program Director: IBM Watson Product Management & Strategy John Smith IBM Fellow IBM Research Devin Harper Dev Team Lead: Watson Vision
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- 22. © 2014 International Business Machines Corporation© 2014 International Business Machines Corporation 22 Thank You ibmwatson.com facebook.com/ibmwatson twitter: @ibmwatson