IBMS Cinema Brouchure
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IBMS Cinema is a modular end-to-end system developed by PilatMedia to manage all aspects of cinema advertising, including campaign management, inventory definition, scheduling, billing, and reporting. It allows advertising networks to control pre-show spots, promotions, and screens from a single platform, improving efficiency. IBMS Cinema's centralized database integrates functions like sales, traffic management, delivery instructions, and post-play analysis to provide full visibility and optimization of cinema advertising programs.
IBMS Cinema Brouchure
- 1. Integrated Business Management System for Theater Advertising and Promotion IBMS Cinema PilatMedia
- 2. IBMS Cinema dramatically improves the cinema advertising process by enabling you to effectively manage all pre-show cinema spots, venue screens and marketing promotions from a single integrated platform. The result of more than 12 years of experience perfecting business management systems for the world’s top media companies, IBMS Cinema is a modular end- to-end system that drives all key business areas from a unified database and user interface. That means you now have a central command post from which you can control every facet of your theater network’s advertising program - improving ad sales efficiency, expanding advertiser opportunities, streamlining ad delivery operations and increasing your profitability. Complete Theater and Promotional Campaign Management With IBMS Cinema you can manage the complete advertising business cycle from the creation of proposals and booking confirmations to the generation of media instructions, theater playlist distribution, admissions and invoices. Campaigns are defined and executed either using IBMS Cinema’s internal campaign creation tools or initiated through electronic bookings received from third party media planning tools. Theaters can be selected by type, location, dynamically based on admission coverage – or any combination of these variables. IBMS Cinema also provides integrated geocoding, creating new opportunities for local advertisers by allowing them to cost-effectively target their own communities. For example, a pizza delivery operation can easily target all of the theaters within 5 miles of any of their locations. A variety of pricing methods and buy types are included such as theater specific, percent of coverage, rating and title targeted selection with pricing options of CPM, cost per screen or cost per spot. Once approved, proposed campaigns covering cinema spot bookings and other promotions are converted to confirmed bookings with a single click, activating the automatic placer which then books the order in real time. Your campaign approval workflow can be configured with IBMS Cinema according to your own regulatory schemes and business practices. Flexible Inventory Definition and Management IBMS Cinema provides you with a wide array of tools for defining inventory as well as for packaging events to facilitate the proposal and booking of rolling stock, slides and other media formats. Choose from such parameters as target location (local, regional, national), target audience ratings, screen attributes, and content allocation slots (early pre-show, late pre-show, etc.). Inventory rules and regulations are easily enforced in IBMS Cinema. For example, the system can automatically prevent commercials for two similar types of products, such as two brands of cars, from running consecutively. Theater restrictions can be applied to specific product types such as alcohol or commercials with suggestive content. The same is true for exclusive product agreements: when a theater has an exclusive agreement with a particular brand like a soft drink, IBMS Cinema will prevent commercial placement for any other soft drink brand. Account Management Covers Multiple Customer Types and Finance Functions IBMS Cinema supports many advertising customer categories, from agencies and direct clients to theater owners and billing agencies. A wide array of finance functions are at your disposal including revenue share with theater owners, commission calculations, billing for advertisers and agencies, accounts receivable and credit control. Customer accounts are specified by such parameters as credit limit, commission scale, follow-up event triggers (such as overdue payments or dormant activity), and reporting and analysis functions. Theater circuit terms are also maintained within the system. Delivery Infrastructure Exhibitor Commission Campaign Management Inventory Definition Reconciliation Billing Account Management Admissions Sales Force Management Traffic IBMS Cinema Integrated Workflow IBMS Cinema Theater and Screen Definition With IBMS Cinema, account management functionality extends to your own sales team, enabling you to monitor the achievement of sales targets set for individual sales reps and sales groups against forecasts. Control of discount authority with required approvals and other criteria further ensures control of the sales force. A complete history of client assignments is maintained, allowing in-depth performance analysis over any period of time. Sophisticated Traffic Management Tools Make Scheduling Faster and Easier Campaigns are scheduled using IBMS Cinema’s automatic placement functionality, incorporating client specifications on product clashing, separation and exclusion rules, and even constraints for analog theater flight and media delivery lead time - without the need for manual intervention. The system also constantly monitors the schedule to ensure that cinema spots are booked in the optimal position and will automatically preempt bookings to create availability if required. Communication between Sales and Traffic is facilitated by use of built-in workflow management functions, ensuring that events and actions are communicated accurately and effectively. Using IBMS Cinema traffic tools, the advertising schedule can be refined by moving or re-sequencing cinema spots if required and by processing last minute bookings. Post-play Reconciliation and Campaign Analysis Help You Fine Tune Profitability IBMS Cinema provides a wealth of operational and analytical reporting capabilities, covering everything from inventory availability to predicted versus actual campaign performance. A wide spectrum of reports can be generated from the production database on demand, including sales performance and admission efficiency to validate campaign compliance. Seamless Integration with Legacy and Neighboring Systems IBMS Cinema can support the special logistics involved with both digital and analog media, taking into account, for example, the unique handling considerations for film strips. IBMS Cinema’s open architecture enables tight integration between different modules of the system, while also enabling efficient integration with neighboring systems. The following diagram depicts IBMS Cinema’s main interface points: About Pilat Media Top Tier Business Management Experience at Your Service Pilat Media is one of the world’s most innovative and experienced companies totally focused on media business management systems. Each year our products and services help top tier, multi-channel media companies generate billions of dollars in revenue. Broadcast networks, station groups, cable networks, satellite operators, cable operators, telcos and digital out-of-home advertising networks the world over use Pilat Media to more efficiently manage their business. IBMS Cinema is deployed at one of the largest movie advertising networks in the United States, supporting advertising sales across thousands of movie screens, plasma screens and other merchandising items. A truly global company, Pilat Media maintains offices in the US, UK, Australia, the Netherlands and Israel. Our international team is well versed in the local standards and business practices of each region and would be happy to discuss your cinema advertising management needs. IBMS Cinema CRM Billing & Commissions Media Registration Audience Statistics IBMS Cinema Campaign Wizard Delivery Instructions Corporate CRM Finance Media Management Audience Measurement Delivery Infrastructure
- 3. info@pilatmedia.com www.pilatmedia.com PilatMedia All company or product names are trademarks or registered trademarks of their respective companies. © 2010 Pilat Media UK Tel: +44 (0) 20 8782 0700 Fax: +44 (0) 20 8782 0701 US Tel: +1 (877) USE IBMS +1 (646) 745-3900 Fax: +1 (646) 745-3901 The Netherlands Tel: +31 (0) 20 620 5687 Fax: +31 (0) 20 638 6545 Australia Tel: +61 (2) 9409 6000 Fax: +61 (2) 9409 6099 Israel Tel: +972 (0)3 5775080 Fax: +972 (0)3 5775081