Icmr Presentation
- 1. A Division of PLANMAN MARCOM Reflecting Reality Intelligently and Strategically
- 2. ICMR was established in the year 1996. ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions, from market intelligence inputs (product information, competitive strategy, overall market environment) to strategic consulting. We empower our research projects with strategic intent from our in-house experts and emphasize on the corporate strategic objectives of clients rather than only on data collection and interpretation, enabling said clients to help in their decision-making … ABOUT US
- 4. Today, with 4 divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of clients: Brand and Consumer Research – Power-meter (An ICMR proposition), Brand Health, Customer satisfaction, Market entry strategy etc. Applied Economic Research – Industry and infrastructure related studies, Trade sector etc. Social Sector Research – Health studies, Caste and minority problems, Education, Ethnicity, Rural development etc. Large Scale Survey – Rural Economic & Demographic Survey (REDS), Bank customer satisfaction survey, evaluation of Public Distribution System, trade barriers between India & Pakistan, India & Sri Lanka, India & USA etc .
- 5. ICMR - SETUP ICMR resources Field setup Offices Analysis setup Main Offices in Delhi, Mumbai, Bengaluru, Chennai & Kolkata 12 own Field offices across country 27 franchise offices 250+ permanent employees Team of experienced investigators & supervisors across all centres 20-strong Centralized Analysis Cell in Delhi with 24/7 Operations Mix of Programmers, Analysts, Coding & Punching Professionals We have business relationship with over 50 corporates. We have over 400 people employed under us.
- 6. OUR WORK PROFILE WHAT CAN WE DO FOR YOU…….. Brand Health Studies Power meter Customer Satisfaction Studies Market Entry Strategy development Advertising Research New Product Development Research Consumer Behaviour Studies Mystery Shopping
- 8. ICMR - OUR RESEARCH SPECIALTIES Brand Health Studies ICMR has substantial experience in Brand Health studies. Comprehensive brand tracking studies include: Consumption and purchase habits of the product category Awareness and trial of the brand under consideration Motivators for the trial and satisfaction with the brand Purchase Intent of the brand Position of the brand relative to its competitors Advertising awareness and impact of ads Image of the brand Key areas of improvement in customer contact Brand/Image indications which can be used as leverage to strengths the brand Critical Sales Incidence
- 9. POWER METER The Power-meter is a tool build by ICMR after extensive research. It clearly quantifies the perception of brands in the mind of the consumers based on the Parameters mentioned below:
- 11. ICMR provides exhaustive customer satisfaction studies to understand the expectations and needs of the consumers. We measure the level of satisfaction for a specific product or service and also identify the gaps between expectations and the experiences. This in turn helps clients to modify their product offerings to gain maximum consumer loyalty. Our methodologies include: Customer Delight Score Overall Customer Satisfaction Index Intent to recommend the product Loyal Customer Vs. Disloyal Customer profiles Gap analysis to identify problem areas ICMR - OUR RESEARCH SPECIALTIES Customer Satisfaction Studies
- 12. Market Entry Strategy Development We provide a detailed and overall understanding of the market and help in strategic decisions making. Various modules that can be identified as our strength areas include: Demand Estimation Mapping competition Price Mapping of competing products Entry routes to market Trade practices Competitive Communication ICMR - OUR RESEARCH SPECIALTIES
- 13. Advertising Research We have handled projects encompassing all grades of research requirements in Advertising/ Media. Various modules that can be identified as our strength areas include: Content Developmental research Format Tuning research Pre-launch Content Scoping Performance Assessment research Day after Recalls ICMR - OUR RESEARCH SPECIALTIES
- 14. New Product Development Research ICMR provides exhaustive consulting regarding launch of new products by estimating the demand and acceptability of the new products. The insights provided by us help clients to modify and enhance the product as well as the marketing strategy to suit consumers’ requirements. The following are the areas where ICMR specializes in catering to specific client needs. Concept Test Brand-Name Test Product Benchmarking Test Blind Product Test Package Design Test Price Sensitivity Research ICMR - OUR RESEARCH SPECIALTIES
- 15. Consumer Behaviour Studies This component is another strength area of ICMR that provides a complete understanding of the consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product. ICMR uses both quantitative and qualitative techniques to fulfill this. Usage and Attitude Study Segmentation Studies Knowledge Attitude and Practice study Mystery Shopping At the grass root level, ICMR conducts mystery shopping to check every aspect of its client’s business starting from service quality, staff behaviour, efficiency to value for money, décor, hygiene and customer comfort. ICMR - OUR RESEARCH SPECIALTIES
- 16. SO WHAT MAKES US DIFFERENT? Our mission is to provide action-able research solutions to clients – provide insights and findings which can be further used in taking business forward. The clients objective is our only focus – systems, processes and models are tools used to deliver such objectives. We have time effective methods of delivering quality to clients. Flexibility and innovation in research methodology is our mantra. Customised Solutions and Consulting by experts teamed with
- 17. ICMR - MAKING A DIFFERENCE This makes us the agency of choice for projects which are: strategic in nature in need of deeper insights complicated in terms of data needs or logistics of data collection non routine - where routine methodologies will not give desired outputs .
- 18. ICMR – OPERATIONAL CONTROLS Flexible Approach Supported by Strict Operational Controls
- 19. FIELD CONTROLS In-house field teams across India - large self sustained network. Field Control happens in 3 forms: Accompaniment by Supervisor / Field executive / Researcher Back checking of questionnaires by Supervisory / Field executive / Researcher Scrutiny of questionnaires by Supervisor / Field executive / Researcher Back checks of questionnaires done by field executives. 100% scrutiny by Supervisors. Random back checks done by the project team. Interviewer level data on productivity and quality tracked for manpower development.
- 20. ANALYSIS CONTROLS Centralized In house analysis team - Stringent controls on data outputs. All data punching done in-house to ensure close supervision and timely completion of projects. Cleaning for non-logical punching errors. Programmatic cleaning of all logical errors. Double time punching to ensure 0% error. 100 % back check on all coding of open ended questions. 100 % researcher coding of all sensitive or complex open ended questions.
- 21. OUR CLIENTS
- 22. OUR CLIENTS
- 23. FEW WORDS FROM OUR ESTEEMED CLIENTS………….. “ The quality of output was of very high calibre in the short time frame allocated….. What is more noteworthy along with the research is your forte- you have also provided a complete tailor made solutions to the requirements of the advertising agency. The collection of POP’s as well as advertising relevant to the research made all the difference.” -Ritu Abrol, GM - Information Services O & M
- 24. FEW WORDS FROM OUR ESTEEMED CLIENTS………….. “ We would like to thank you and congratulate you on the wonderful job done within the short time given to ICMR.” - Basant Pande Chief Operating Officer AKAI “ HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The consultants’ combination is BRILLIANT... TERRIFIC!!!... In 2 words, result oriented... Did their services meet our objectives? DEFINITELY YES...” - Suresh, S. Razia Amway India
- 25. FEW WORDS FROM OUR ESTEEMED CLIENTS………….. “ EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE ORIENTED & INFORMATIVE...” - Veenu, A. Mukherjee SONY “ PROVOCATIVE !!!... We are pleased to appreciate your efforts in meeting our requirements... We look forward to a continuation of your EXCELLENT SERVICES in the future - S. Shivinder Fortis Healthcare
- 26. Ms. Shivalee Kaushik Research Head E-mail : icmr@planmanmarcom.com Call : +919810424282 Mr. Manoj Jha Research Manager E-mail : manoj.jha@planmanmarcom.com Call : +91-9313195179 LOOKING FORWARD TO SERVE YOU AS BUSINESS PARTNERS....... CONTACT US Mr. Sushmeet Kathuria Associate Vice President E-mail : sushmeet@planmanmarcom.com Call : +91-9958239988 Ms. Sucheta Jha Manager : Client Servicing E-mail : sucheta.jha@planmanmarcom.com Call : +91-9818349139
- 27. Delhi 48, Community Centre, Naraina Industrial Area, New Delhi – 110028 Mumbai IIPM Tower – 2 ,32, S.V. Road Bandra West, Mumbai: 400050 Bengaluru IIPM Tower 419, 100 Feet Road, Next to Canara Bank, Koramangala, Bengaluru Kolkata IIPM Tower, AQ 6, Sector V, Salt Lake City, Near Technopolis, Kolkata – 700091 Chennai IIPM Tower 145, Marshall Road, Egmore, Chennai LOOKING FORWARD TO SERVE YOU AS BUSINESS PARTNERS....... CONTACT US