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IT Executive Programs
US/Canada
34% EMEA/CEMA
29%
Latin America
8%
Asia/Pacific
29%
2 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC is the premier global provider of IT market intelligence and advisory services. We help clients
maximize the leverage of their technology investments across their business.
IDC is a subsidiary of IDG, the world’s leading technology media, events and research company.
Our multilingual, multicultural workforce surveys over 300,000 technology users and decision makers
annually, delivering unrivaled coverage.
Focusing on energy, financial services, government, healthcare, manufacturing and retail industries,
our research covers over 200 technology markets including cloud computing, business analytics, out-
sourcing, enterprise mobility, sustainability, IT governance, data center, social media, and many more.
Our IT Executive Programs draw upon our global team of 1,100 analysts (the largest global network
of expert analysts in the industry) and the research we develop. IDC analysts are based in 54 offices
around the globe, covering 110 countries, speaking 70 languages, and are assisting IT organizations
around the world with innovating and optimizing IT operations.
Why IDC?
50 years of providing global, regional and local IT advisory
services to businesses and governments on technology
and line-of-business related issues, in 110 countries.
1,100 Research Analysts Located All Over The World
www.idc.com/itexecutive | IDC’s IT Executive Programs 3
Why IDC’s IT Executive
Programs?
IDC’s IT Executive Programs consist of a family of research programs intended to help today’s time-
constrained technology professionals and influencers make more effective technology decisions.
The program offers actionable and timely fact-based research that will assist technology professionals
and influencers in mitigating technology risks, maximizing the effectiveness of IT investments,
identifying and capitalizing on new opportunities, and creating solutions that are aligned with your
organization’s business objectives.
Our comprehensive portfolio is skillfully curated and promptly delivered to meet each individual client’s
customized needs. We provide the data and due diligence to ensure that it is always relevant.
IDC’s IT Executive Programs offer you:
Personalized
analyst access
Personal dedicated
analyst account
manager
A dedicated
CIO advisor
Technical expertise
matched to line-of-
business challenges
Peer access through
the CIO Executive
Council
Open access to all IT
professional events
& web conferences
4 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC’s Research Helps Clients
Maximize Business Innovation
and IT Alignment
› Technology-Specific Initiatives
IDC covers a wide range of topics including more than 200
technologies falling under the following categories:
Application Development
Big Data/Analytics
Cloud Computing
Compliance
Consumer
Data Center
Data Management
Digital Marketplace
Document Solutions
eCommerce
Enabling Technology
Enterprise Architecture
Enterprise Systems
IT Services
IT Staffing
IT Strategy & Governance
Mobility
Network Infrastructure
Pricing
Security
Service Management Strategies
Small and Medium Business
Social
Software
Storage
Technical Computing/HPC
Telecommunications
Unified Communications
Vendor Management
Vertical IT Spending
Virtualization
• Smart Buildings
• Smart Oil and Gas
• Smart Utilities
• Developing Innovative
Treatments
• Improving Health
Delivery
• Transforming
Consumer
Engagement
• Engaging Consumers
• Improving Performance
• Managing Risk
• Optimizing Government
Performance
• Prioritizing Government
Investments
• Innovating Product
Development
• Optimizing the
Supply Chain
• Transforming
Manufacturing
• Creating the OmniChannel
Experience
• Maximizing Retail
Investment
› Industry-Specific Initiatives
IDC provides insight and advice on:
www.idc.com/itexecutive | IDC’s IT Executive Programs 5
As Big Data/Analytics, Cloud, Mobility and Social come together in an unprecedented way to create entirely
new business value solutions and change the way business succeeds, they are enabling intelligent industries
and solutions, and most of all - innovation. IDC Four Pillars research provides comprehensive insight into the
intersection and impact of emerging intelligent solutions, while offering deep dives into each Pillar.
While productivity issues remain important, there is a noticeable shift across all industries in decision making
and purchasing these new technologies. Unlike traditional IT decisions, the key users of the technology are
playing a more significant role in key line-of-business issues. As the 3rd Platform continues to evolve, and the
intersection of these trends increases, so will the impact on buyers and their buying behavior.
› Strategic to Operational Initiatives
› Four Pillars of Transformation Initiatives
CIO Strategic Issues
Business-Driven IT Initiatives
IT Operational Initiatives
Business and IT Alignment
Innovation Strategies
Maximizing IT’s Performance
Deriving Business Value through Information
Incorporating Social into Workplace Collaboration
Planning for End-User Devices of the Future
Replatforming Around the Clock
App/Dev Architecture and Strategies
Data Management, Government  Information Security
Governance, Risk  Compliance Framework
IT Enterprise Architecture
IT Financial Management Strategies
IT Sourcing  Procurement Strategies
IT Staffing  Organizational Strategies
Service Management Strategies
6 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC’s IT Benchmarking
and Sourcing Practice
Why IDC for Benchmarking and Sourcing?
IDC’s Benchmarking and Sourcing research is a set of solutions designed to ensure that your
technology purchasing and deployment decisions are optimized for cost and flexibility.
Our IT Benchmarking and Sourcing research will enable you to:
» Drive innovation through technology strategy
» Reduce technology procurement, operation, and end-of-life costs
» Mitigate risk
» Improve IT and business performance
OF FORTUNE 500
COMPANIES
HAVE ACCESS TO OUR RESEARCH.
IDC IS THE PIONEER IN HELPING
ORGANIZATIONS ESTABLISH
BEST-IN-CLASS BENCHMARKING
METRICS.
50%
www.idc.com/itexecutive | IDC’s IT Executive Programs 7
Consulting and Custom
Research Services
IDC provides highly customized, expert advice for technology professionals and influencers that have
specialized technology research needs. Our analysts and consultants leverage extensive industry
knowledge and detailed business process expertise to help clients develop business and technology
strategies, implement operational efficiencies, and optimize the IT vendor selection process. Our global
consulting practice combines primary research with regionally specific business, technology, and IT
vendor expertise to deliver actionable, data driven advisory. Our methodology takes advantage of
IDC’s global resources, deep understanding of the IT vendor landscape, and IDC’s heritage of rigorous
research and expert guidance.
» Vendor Selection
» IT Strategy
» Benchmarking and Competitive Intelligence
	– Business process performance and KPIs
	– Technology performance and KPIs
	– Technology investment and spending
	– Vendor pricing (hardware, software, IT services, telecom)
IDC
5 Speen Street
Framingham MA 01701
www.idc.com/itexecutive
+1.508.872.8200
insights@idc.com
IDC’s IT Executive Programs
Case Studies
Company: Global 500 CPG
Objective: To evaluate social media
analytics software and in-store video
recognition tool for more targeted, effective,
in-store promotion.
Project: IDC evaluated proprietary and
off-the-shelf technologies, and benchmarked
performance tradeoffs across four options.
Results: Significantly enhanced in-store
response times, and increased brand
preference, customer satisfaction, and
cross-sell opportunities.
Company: Fortune 500 Electric Utility
Objective: Service-oriented architecture
analysis and review.
Project: Client was provided an overview of
service-oriented architecture, potential business
benefits, related technologies, and adoption
times.
Results: Strategic IT leadership team was
better prepared for presentation to Board of
Directors to justify and validate investments.
Company: Global 500 Manufacturer
Objective: To provide C-level knowledge of
current trends and key technologies.
Project: Weekly CIO-level briefing prepared
for trend assessment and update notification on
key technologies.
Results: CIO and Strategic Planning team able
to react to market changes in a more timely and
cost effective manner.
Company: Fortune 500 Insurance Company
Objective: To investigate enterprise
software solution, including vendor
qualifications and suitability.
Project: Guidance on several incumbent sup-
pliers, and identification of several new vendors
for the client to short-list.
Results: Cut time to integration by over a year
and reduced expected costs by 50%.
Company: Major Government Agency
Objective: Review past IT hardware spend
on distributed computing and drive cost
reductions.
Project: IDC provided historical audit on
purchases vs. best peer pricing in market,
prioritization of sourcing initiatives and
price terms.
Results: IDC identified over $30M in
overspending, enabling the Agency to select
the highest ROI sourcing initiatives, to improve
cost performance, and to save an estimated
$20M - $30M annually.
Company: National Healthcare
Payer/Provider
Objective: To extend their brand awareness
directly to more consumers via“meaningful
touches”with a goal of impacting the health and
lives of millions of individuals through the use
of new business channels and technologies via
relationships with“like minded”partners.
Project: Primary and secondary research,
with the objective of developing a partnership
strategy. Recommendation included a select
number of technology and business partners.
Results: IDC presented the study and analysis
to senior IT and Business leaders, that enabled
the client to dramatically reduce their time to
market.
Company: Fortune 100 Retail
Objective: To evaluate mobility profiles 
e-commerce maturity globally, as part of
upgrading their OmniChannel sales strategy.
Project: IDC analyzed smart devices footprint
across 14 countries, along with e-commerce
infrastructure maturity and social media
analytics.
Results: Significantly enhanced supply chain
responsiveness, increased same-store sales, and
dramatically improved customer satisfaction and
store reputation metrics.

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IDC Executive Programs Brochure

  • 2. US/Canada 34% EMEA/CEMA 29% Latin America 8% Asia/Pacific 29% 2 IDC’s IT Executive Programs | www.idc.com/itexecutive IDC is the premier global provider of IT market intelligence and advisory services. We help clients maximize the leverage of their technology investments across their business. IDC is a subsidiary of IDG, the world’s leading technology media, events and research company. Our multilingual, multicultural workforce surveys over 300,000 technology users and decision makers annually, delivering unrivaled coverage. Focusing on energy, financial services, government, healthcare, manufacturing and retail industries, our research covers over 200 technology markets including cloud computing, business analytics, out- sourcing, enterprise mobility, sustainability, IT governance, data center, social media, and many more. Our IT Executive Programs draw upon our global team of 1,100 analysts (the largest global network of expert analysts in the industry) and the research we develop. IDC analysts are based in 54 offices around the globe, covering 110 countries, speaking 70 languages, and are assisting IT organizations around the world with innovating and optimizing IT operations. Why IDC? 50 years of providing global, regional and local IT advisory services to businesses and governments on technology and line-of-business related issues, in 110 countries. 1,100 Research Analysts Located All Over The World
  • 3. www.idc.com/itexecutive | IDC’s IT Executive Programs 3 Why IDC’s IT Executive Programs? IDC’s IT Executive Programs consist of a family of research programs intended to help today’s time- constrained technology professionals and influencers make more effective technology decisions. The program offers actionable and timely fact-based research that will assist technology professionals and influencers in mitigating technology risks, maximizing the effectiveness of IT investments, identifying and capitalizing on new opportunities, and creating solutions that are aligned with your organization’s business objectives. Our comprehensive portfolio is skillfully curated and promptly delivered to meet each individual client’s customized needs. We provide the data and due diligence to ensure that it is always relevant. IDC’s IT Executive Programs offer you: Personalized analyst access Personal dedicated analyst account manager A dedicated CIO advisor Technical expertise matched to line-of- business challenges Peer access through the CIO Executive Council Open access to all IT professional events & web conferences
  • 4. 4 IDC’s IT Executive Programs | www.idc.com/itexecutive IDC’s Research Helps Clients Maximize Business Innovation and IT Alignment › Technology-Specific Initiatives IDC covers a wide range of topics including more than 200 technologies falling under the following categories: Application Development Big Data/Analytics Cloud Computing Compliance Consumer Data Center Data Management Digital Marketplace Document Solutions eCommerce Enabling Technology Enterprise Architecture Enterprise Systems IT Services IT Staffing IT Strategy & Governance Mobility Network Infrastructure Pricing Security Service Management Strategies Small and Medium Business Social Software Storage Technical Computing/HPC Telecommunications Unified Communications Vendor Management Vertical IT Spending Virtualization • Smart Buildings • Smart Oil and Gas • Smart Utilities • Developing Innovative Treatments • Improving Health Delivery • Transforming Consumer Engagement • Engaging Consumers • Improving Performance • Managing Risk • Optimizing Government Performance • Prioritizing Government Investments • Innovating Product Development • Optimizing the Supply Chain • Transforming Manufacturing • Creating the OmniChannel Experience • Maximizing Retail Investment › Industry-Specific Initiatives IDC provides insight and advice on:
  • 5. www.idc.com/itexecutive | IDC’s IT Executive Programs 5 As Big Data/Analytics, Cloud, Mobility and Social come together in an unprecedented way to create entirely new business value solutions and change the way business succeeds, they are enabling intelligent industries and solutions, and most of all - innovation. IDC Four Pillars research provides comprehensive insight into the intersection and impact of emerging intelligent solutions, while offering deep dives into each Pillar. While productivity issues remain important, there is a noticeable shift across all industries in decision making and purchasing these new technologies. Unlike traditional IT decisions, the key users of the technology are playing a more significant role in key line-of-business issues. As the 3rd Platform continues to evolve, and the intersection of these trends increases, so will the impact on buyers and their buying behavior. › Strategic to Operational Initiatives › Four Pillars of Transformation Initiatives CIO Strategic Issues Business-Driven IT Initiatives IT Operational Initiatives Business and IT Alignment Innovation Strategies Maximizing IT’s Performance Deriving Business Value through Information Incorporating Social into Workplace Collaboration Planning for End-User Devices of the Future Replatforming Around the Clock App/Dev Architecture and Strategies Data Management, Government Information Security Governance, Risk Compliance Framework IT Enterprise Architecture IT Financial Management Strategies IT Sourcing Procurement Strategies IT Staffing Organizational Strategies Service Management Strategies
  • 6. 6 IDC’s IT Executive Programs | www.idc.com/itexecutive IDC’s IT Benchmarking and Sourcing Practice Why IDC for Benchmarking and Sourcing? IDC’s Benchmarking and Sourcing research is a set of solutions designed to ensure that your technology purchasing and deployment decisions are optimized for cost and flexibility. Our IT Benchmarking and Sourcing research will enable you to: » Drive innovation through technology strategy » Reduce technology procurement, operation, and end-of-life costs » Mitigate risk » Improve IT and business performance OF FORTUNE 500 COMPANIES HAVE ACCESS TO OUR RESEARCH. IDC IS THE PIONEER IN HELPING ORGANIZATIONS ESTABLISH BEST-IN-CLASS BENCHMARKING METRICS. 50%
  • 7. www.idc.com/itexecutive | IDC’s IT Executive Programs 7 Consulting and Custom Research Services IDC provides highly customized, expert advice for technology professionals and influencers that have specialized technology research needs. Our analysts and consultants leverage extensive industry knowledge and detailed business process expertise to help clients develop business and technology strategies, implement operational efficiencies, and optimize the IT vendor selection process. Our global consulting practice combines primary research with regionally specific business, technology, and IT vendor expertise to deliver actionable, data driven advisory. Our methodology takes advantage of IDC’s global resources, deep understanding of the IT vendor landscape, and IDC’s heritage of rigorous research and expert guidance. » Vendor Selection » IT Strategy » Benchmarking and Competitive Intelligence – Business process performance and KPIs – Technology performance and KPIs – Technology investment and spending – Vendor pricing (hardware, software, IT services, telecom)
  • 8. IDC 5 Speen Street Framingham MA 01701 www.idc.com/itexecutive +1.508.872.8200 insights@idc.com IDC’s IT Executive Programs Case Studies Company: Global 500 CPG Objective: To evaluate social media analytics software and in-store video recognition tool for more targeted, effective, in-store promotion. Project: IDC evaluated proprietary and off-the-shelf technologies, and benchmarked performance tradeoffs across four options. Results: Significantly enhanced in-store response times, and increased brand preference, customer satisfaction, and cross-sell opportunities. Company: Fortune 500 Electric Utility Objective: Service-oriented architecture analysis and review. Project: Client was provided an overview of service-oriented architecture, potential business benefits, related technologies, and adoption times. Results: Strategic IT leadership team was better prepared for presentation to Board of Directors to justify and validate investments. Company: Global 500 Manufacturer Objective: To provide C-level knowledge of current trends and key technologies. Project: Weekly CIO-level briefing prepared for trend assessment and update notification on key technologies. Results: CIO and Strategic Planning team able to react to market changes in a more timely and cost effective manner. Company: Fortune 500 Insurance Company Objective: To investigate enterprise software solution, including vendor qualifications and suitability. Project: Guidance on several incumbent sup- pliers, and identification of several new vendors for the client to short-list. Results: Cut time to integration by over a year and reduced expected costs by 50%. Company: Major Government Agency Objective: Review past IT hardware spend on distributed computing and drive cost reductions. Project: IDC provided historical audit on purchases vs. best peer pricing in market, prioritization of sourcing initiatives and price terms. Results: IDC identified over $30M in overspending, enabling the Agency to select the highest ROI sourcing initiatives, to improve cost performance, and to save an estimated $20M - $30M annually. Company: National Healthcare Payer/Provider Objective: To extend their brand awareness directly to more consumers via“meaningful touches”with a goal of impacting the health and lives of millions of individuals through the use of new business channels and technologies via relationships with“like minded”partners. Project: Primary and secondary research, with the objective of developing a partnership strategy. Recommendation included a select number of technology and business partners. Results: IDC presented the study and analysis to senior IT and Business leaders, that enabled the client to dramatically reduce their time to market. Company: Fortune 100 Retail Objective: To evaluate mobility profiles e-commerce maturity globally, as part of upgrading their OmniChannel sales strategy. Project: IDC analyzed smart devices footprint across 14 countries, along with e-commerce infrastructure maturity and social media analytics. Results: Significantly enhanced supply chain responsiveness, increased same-store sales, and dramatically improved customer satisfaction and store reputation metrics.