Idc predictions 2016

© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain
José Antonio Lorenzo
Director General IDC España
IDC 2016 Predicciones TIC

70%
“Consulto Online
antes de Comprar”
20%
Millennials
Nuevos
Directivos
50%
“Decido en base
a Redes Sociales”
60%
“Mi trabajo lo
podrá hacer un
Robot”
78%
“No puedo vivir
sin Móvil”
88%
Fortune 500
1955-2014
55%
“Quiero ser
Único”
65%
“Mi Trabajo
Todavía No
Existe”

4
4. Experimentación, Velocidad y Calidad
3
3. Inteligencia del Dato
7
1
1. Liderazgo en 3D
2
2. Nuevos Modelos de Negocio basados en Tecnología.
9
9. Talento Digital
8
8. Transformación Digital ≠ Silos
6
6. Racionalización y Simplificación
7. Arquitectura Estratégica
10
10. IT as a Business
5
5. Seguridad 360º. Más allá del perímetro

1 2
3
R-evolución
Liderazgo 3D
1 2
Inteligencia
del Dato
3
Nuevos
Ingresos
2

4
5
7
6
Transformación
Velocidad y
Calidad
4
Seguridad
360º
5
Racionalizar y
Simplificar
6
Arquitectura
Estratégica
7

Apertura 910
8
4
9 10
Innovación ≠
Silos
Talento
Digital
IT as a Business
8 9 10

“Nunca es demasiado tarde”

8
GRACIAS
@IDCSpain @IDC Research España

Enterprise mobility as a platform
for business enablement
John Delaney
Associate VP, Mobility
IDC Europe

Most European enterprises are still
working to take control of mobility
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
10
0%
10%
20%
30%
40%
50%
React to trends,
fix or pre-empt
problems
Test value, get
quick wins with
“point” mobility
solutions
Improve cost/
benefit, quality and
consistency
Develop mobile-
centric systems and
platforms
Mobility-based IT
architecture

As mobility gets more mature, the
ambitions get bigger
Twitter: @IDC
11
Business transformation
More
productivity
Wider reach
Richer
customer
engagement
Lower
costs

Business are transforming their
customer relationships with mobility
Twitter: @IDC
12

Over 40% of the European workforce will be mobile by the
end of the year
13
© IDC Visit us at IDC.com and follow us on Twitter:
Source: IDC Enterprise Mobility Survey H2 2015
At present
Expected in
12 months
% of workers using
smartphones?
58.8%
64.9%
% of workers using
tablets?
31.0%
39.8%
% of workers mobile?
35.5%
42.3%

One-third of European Enterprises
Will Have Invested in MADP
14
But Pilot Projects Continue to Outweigh Full Implementations
Have a large-scale
deployment
7%
Have piloted,
plan to roll out
22%
Have piloted,
do not plan to
roll out
42%
No plans
29%

Two-thirds of European Enterprises Will Be Considering
Mobile IT Outsourcing
15
Prefer to handle mobility solutions
internally or outsource to a supplier?
0%
10%
20%
30%
40%
50%
Handle internally
2012 13 14 2015
Fully outsourced
2012 13 14 2015
Mixed approach
2012 13 14 2015

SDKs will overtake app wrapping
for securing mobile apps
16
Though app wrapping will continue to be the best choice for some cases
Mobile
application
management
platform
App
SDK
code
• More comprehensive &
tailored functionality
• Must be applied during
app development
• Requires more
specialised skills
Securing with SDK
App
Wrapper
• Does not require code
changes in the app
• Can be applied to an
existing app
• Limited scope to tailor to
detailed needs
Securing with app wrapping

Mobile Will Become the Front Line
for Policy and Identity/Access Management
17
Context
Device
Time/
Date
Location
Content
type
User/role

There’s more to mobility than “mobile”
18
Source: IDC IT Services Study, 2015; IDC Enterprise Mobility Survey H2 2015
Position regarding
workplace virtualisation?
Not
considering
28%
Evaluating
28%
Piloting
23%
Fully
adopted
21%
What is currently the most critical mobility
technology in supporting your workforce?
Mobile collaboration tools 20.4%
Desk phone functionality on mobiles 17.2%
Which business applications have been mobilised,
or will be by H2 2016?
UC and collaboration tools 26.9%

Thank you
John Delaney
jdelaney@idc.com
@john_p_d

Survival of the Quickest:
The Race to Become a Digital Enterprise
Philip Carter
VP, IDC European Research
18th of February, 2016
IDC Directions in Madrid, Spain
@carter_pc

Twitter: @IDC
21
By the end of 2016, two thirds of
the CEOs of the largest 500
European enterprises will have
digital transformation (DX) at the
center of their corporate strategy
@carter_pc #PredictionsTIC

`
22
‘Up to half the world's
banks may lose out and
disappear due to failure
to keep pace with digital
disruption’
BBVA chairman and CEO Francisco Gonzalez

Digital Transformation is a CEO Priority
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
23
‘We’re also taking
advantage of the
immense business
opportunities offered
by digitalization’
Joe Kaeser,
CEO Siemens
‘The possibilities of
the digital revolution
must be put to good
use’
Tom Enders,
CEO Airbus
‘Everything we do in
this networked
world has to be
open’
‘We felt we have to
go digital in a much
more proactive way’
Paul Bulcke
CEO Nestlé
‘We have drafted a new
strategy which set out
how we intend to grow
in terms of distribution
and digital grid’
Francesco Starace, CEO
ENEL

Worldwide
Digital Transformation FutureScape 2016: IDC
Predictions
Twitter: @IDC
24
5
TIME (MONTHS) TO MAINSTREAM
ORGANIZATIONALIMPACT
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1
4 10
3
6
2
7
8
9
5
1 By the end of 2017, two thirds of the CEOs of the G2000 enterprises will have digital
transformation (DX) at the center of their corporate strategy.
2 By 2017, three out of five of companies with a DX strategy will deem it too critical for any one
functional area and create an independent corporate executive to oversee the implementation.
3 By 2018, 80% of B2C companies will have created immersive, authentic omni-experiences for
customers, partners, and employees. 60% of B2B centric companies will have done the same.
4 The top new investment area through 2017 will be contextual understanding and automated next
best action capabilities
5
In 2016, 65% of large enterprises will have committed to become information based companies,
shifting the focus from resources, labor and fixed capital to relationships, people, and intangible
capital
6 By 2018, 75% of the G2000 will have deployed full, information based, economic models or
“digital twins” of their products/services, supply network, sales channels, and operations.
7 By 2020, 60% of G2000 companies will have doubled their productivity by digitally transforming
many processes from human to software based delivery
8 In 2016, the level of connectivity related to products, assets, and processes will increase 50% for
all industry value chains.
9 The sharing economy will give rise to the “networked free agent” and skill based marketplaces
resulting in more than 10% of work being sourced in this fashion in mature economies by 2019.
10 By 2018, IDC expects at least 20% of all workers to use automated assistance technologies to
make decisions and get work done.
Digital Twins
Dedicated
DX Executive
Information
Based
CEO led Strategy
Hyper-
connectivity
Authentic
Experiences
Next Best
Action
Software
Defined Processes
Skills based
Marketplaces
Automated
Assistance

Twitter: @IDC
25

Thrivers Versus Survivors
Twitter: @IDC
26
The Largest 500 European Companies
2/3rd
Survivors
In reactive mode risking
company survival
1/3rd
Thrivers
Digital transformation at
the center of their
corporate strategy

Twitter: @IDC
27

Twitter: @IDC
28

Twitter: @IDC
29

30
3-D Printing
Cyber
Crime
Social
Cognitive Computing
Industrial
Internet
Sharing Economy
Digital
Disruption
Cloud
Big Data
Digital Economy
Industrie 4.0
Virtual
Reality
Digital Enterprise
Business
Model Shift
API
economy
Analytics
Internet of Things
Augmented
Reality
Information
Management
Rest APIs
Robotics
Omni-Channel
Predictive Analytics
Chief
Digital Officer
Regulation
Data Lakes
Mobility
Data

Twitter: @IDC
31
Those Who Thrive in this Digital Economy will be the
Organizations that:
Can execute upon
a vision for digital
transformation
Blend digital and
physical
experiences to
garner customer
allegiance
Turn information
into a competitive
advantage
Create new digital
revenue streams
from connected
systems
Leverage
technology to win
the talent wars

Twitter: @IDC
32
Digital Transformation is Multi Faceted
and Accelerated
Leadership
Transformation
Omni-Experience
Transformation
Information
Transformation
Operating Model
Transformation
WorkSource
Transformation

Twitter: @IDC
33
The European Path to Digital
Transformation

Managed
Digital Transformer
Opportunistic
Digital Explorer
Ad Hoc
Digital Resister
Repeatable
Digital Player
Optimized
Digital Disrupter
Twitter: @IDC
34
Source: IDC, Digital Transformation Maturity Model, 2015
IDC’s Digital Transformation MaturityScape
Digital Transformation is the approach by which enterprises drive changes in
their business models and ecosystems by leveraging digital competencies.
Managed
Digital Transformer
Opportunistic
Digital Explorer
Ad Hoc
Digital Resister
Repeatable
Digital Player
Optimized
Digital Disrupter

Managed
Digital Transformer
Opportunistic
Digital Explorer
Ad Hoc
Digital Resister
Repeatable
Digital Player
Optimized
Digital Disrupter14%
32% 33%
14%
8%
20%
34%
28%
12%
5%
Digital Resister Digital Explorer Digital Player Digital Transformer Digital Disrupter
Twitter: @IDC
35
Source: IDC, Digital Transformation Maturity Model Benchmark, 2015; n= 317 IT and LOB Executives, March, 2015
Source: IDC, European Digital Transformation Maturity Model Benchmark, 2015; n= 412 IT and LOB Executives, May 2015
US Benchmark
European Benchmark

36
Re-Think
IT
1
3 Actions We Can Take to Accelerate
the Shift to the Digital Enterprise

Twitter: @IDC
37
____% of Spanish organizations have gone through
a major IT re-organization
in the last 12 months
IDC Spanish IT Executive Survey. April 2015, n=232
60
@carter_pc
#PredictionsTIC

IDC’s 3rd Platform:
A Critical Platform for Digital Transformation
Twitter: @IDC
38

Twitter: @IDC
39
Good News and
Bad News…

CIO IT Strategy CTO Chief
Architect
Enterprise
Architect
Chief
Information
Security
Officer
Data Scientist Data Architect Solutions
Architect
Risk and Threat
Management
The 10 Most Difficult IT Positions to Staff
More
Difficult
to Hire
Easier
to Hire
The 3rd Platform will Create a Skills Gap
Twitter: @IDC
40
Source: IDC's 2015 IT Staffing Study – April, 2015
n=139

Twitter: @IDC
41
Noelia Fernandez Arroyo
Chief Digital Officer
Prisa Media Group (Madrid)

Twitter: @IDC
42

43
Re-Think
IT
1
Keep It
Real
2

The 3rd Platform’s ‘Innovation Phase’
Twitter: @IDC
44

The ‘Use-Case’ approach
Twitter: @IDC
45

Twitter: @IDC
46

47
Re-Think
IT
1
Keep It
Real
2
Make Bold
Bets
3

Product Enhancements
Innovation
Product Enhancements Versus Innovation
Twitter: @IDC
48

49
Re-Think
IT
1
Keep It
Real
2
Make Bold
Bets
3

Twitter: @IDC
50

Towards a Next Generation of Security:
IDC Predictions
Duncan Brown
Research Director, European Security
@duncanwbrown

Top European Security Trends
Twitter: @IDC
53
Digital Transformation
Business-led
Requires innovation to support new platforms
Positions security as an enabler
Regulatory Upheaval
Compliance-led
Requires forensic & continuous audit capability
Positions security as risk mitigation
Dynamic Threat Landscape
Technology-led
Requires automation, integration and visibility
Positions security as a (cloud) service

Automation via
intelligence and
machine learning
Skills
shortage
Inevitable
breaches
Differentiation by
Analytics
Differentiation by
Focus on Data and
Identity
Differentiation by
Services
Differentiation by
Integrated solutions
Consequences for Growth & Differentiation
Demise of
best of breed
5

Worldwide IT Security Products
European Implications
Twitter: @IDC 55
Note: The size of the bubble indicates complexity/cost to address.
Source: IDC, 2014
1
2
3
4
5
6
7
8
9
10
By 2020 1/3 of WE ‘e-transactions’ will be authenticated biometrically,
driven by user uptake of biometric-enabled devices, and manufacturer/OS
developer uptake of FIDO standards.
By 2019, geopolitical divisions and global economic instability will result
in cyberattacks targeting suppliers, forcing European businesses to
increase spending by 20% or more to mitigate supply chain risks.
By 2018, adoption of application containerization in WE for 3rd Platform
applications in private, public and hybrid cloud scenarios will rise more
than 50% producing an era of self-defending applications.
By 2020, more than 300 million people in Western Europe will be
affected by data breaches.
By 2020 the insurance industry will be able to influence security spending
in 2/3 of all IT security buying decisions in regulated industry verticals
due to the emergence & later the maturity of cyber insurance models.
By 2017 the scarcity and high cost of data scientists will drive all but the
largest firms to pursue ‘Security Analytics as a Service’ alternatives to in-
house models, help the market grow by at least 25% per annum in Europe.
By 2018, 34% of security spend will be driven by EU data protection
regulation and privacy concerns. Jurisdiction issues among trading regions
will not be resolved, leading to a patchwork of compliance regimes.
By 2019, 2nd Platform perimeter defenses will be surpassed by 3rd
Platform-architected, meshed security systems based on a tracers and
tethers architecture, creating symbiotic security defenses.
By 2020, over half of Web security revenue will be coming from cloud
based offerings versus traditional on-premise gateway.
.
By 2018, 1/3rd of corporate boards will fill a seat with a risk mitigation
expert who can provide guidance on data privacy and security initiatives.
Asingle
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departments
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EU Data
Protection
Regulations
Biometric
Authenticated
Transactions
Corporate
Responsibility
Security Analytics
as a Service
Supply Chain
Risks
SaaS Security
Adoption
Self-defending
Applications
Tracers & Tethers
10
4
3
8
1
97
2
6
Cyber Insurance
Maturity
5
104
7
1
6
5
9
8
2
3
Data Breach
Impact

Targeting supply chains
Twitter: @IDC
56
2. By 2019, geopolitical divisions and
global economic instability will result in
cyberattacks targeting suppliers, forcing
European businesses to increase
spending by 20% or more to mitigate
supply chain risks.
#IDCFutureScape
Asingle
department
orabusiness
unit
Multiple
departments
0-12 12-24 24+
EU Data
Protection
Regulations
Biometric
Authenticated
Transactions
Corporate
Responsibility
Security Analytics
as a Service
Supply Chain
Risks
SaaS Security
Adoption
Self-defending
Applications
Tracers & Tethers
10
4
3
8
1
97
2
6
Cyber Insurance
Maturity
5
2
Data Breach
Impact

Twitter: @IDC
57

Twitter: @IDC
58
CxO impact • Preventative assessment of security for the supply chain
• Wise partnering and choosing trusted suppliers
• Fortify vital systems that are accessible to 3rd parties
Vendor
Implications
• SCM providers can add value by rating suppliers
• Security advisory opportunity for supply chain risk analysis
• IT partnerships between SCM and Security providers
#IDCFutureScape

GDPR drives investment
Twitter: @IDC
59
7. By 2018, 34% of security spend will be
driven by EU data protection regulation
and privacy concerns. Jurisdiction issues
among trading regions will not be
resolved, leading to a patchwork of
compliance regimes.
#IDCFutureScape
Asingle
department
orabusiness
unit
Multiple
departments
0-12 12-24 24+
EU Data
Protection
Regulations
Biometric
Authenticated
Transactions
Corporate
Responsibility
Security Analytics
as a Service
Supply Chain
Risks
SaaS Security
Adoption
Self-defending
Applications
Tracers & Tethers
10
4
3
8
1
97
2
6
Cyber Insurance
Maturity
5
7
Data Breach
Impact

Regulation and compliance (oh no!)
Twitter: @IDC
60
• Focus on protecting data
• Do you know where your data is?
• Can you assess data risk?
• Increase in Business Risk
• Fines up to 4% of global revenues
• Naming & shaming
• Extra-territoriality
• Data of, or about, EU citizens
GDPR: General Data Protection Regualtion
GDPR

Twitter: @IDC
61
#IDCFutureScape
CxO impact • GDPR and Safe Harbor are just the start
• Assess regional data protection regulations
• Don’t ignore it – GDPR has sharp teeth!
Vendor
Implications
• Customers need a lot of help – be there for them
• Big opportunities for security & storage vendors
• Big challenges for cloud- and data-orientated vendors

Security moves to the cloud
Twitter: @IDC
62
9. By 2020, over half of Web security
revenue will be coming from cloud
based offerings versus traditional on-
premise gateway.
#IDCFutureScape
Asingle
department
orabusiness
unit
Multiple
departments
0-12 12-24 24+
EU Data
Protection
Regulations
Biometric
Authenticated
Transactions
Corporate
Responsibility
Security Analytics
as a Service
Supply Chain
Risks
SaaS Security
Adoption
Self-defending
Applications
Tracers & Tethers
10
4
3
8
1
97
2
6
Cyber Insurance
Maturity
5
9
Data Breach
Impact

Twitter: @IDC
63
#IDCFutureScape
CxO impact • Cloud security is easier to maintain and patch
• Security processes need to be redefined
• The business is doing it anyway, so make it secure
Vendor
Implications
• Port you on-prem solution 100% to the cloud
• The adoption direction is one-way only
• Partner for native cloud skills in sales & migration

Twitter: @IDC
64

Nobody Starts From Scratch
65
The things I must run
The rules I must abide to
The investments I made

Managed
Private
Cloud
Dedicated
Private
Cloud
Virtual
Private
Cloud
Public
Cloud
Hosted Private Cloud
Customer site Service provider site
66
Application
SaaS
Application
Separate Environments –
Is this a hybrid Cloud?
Application Application
= Virtual machines

Different Hybrids for Different
Environments
67
Hybrid Cloud – Separate
Environments
A) Hybrid Cloud –
Application Level
B) Hybrid Cloud –
“Bursting” IaaS
C) Hybrid Cloud – Data
Tunnels
Application
Application
Application
Application
Application ApplicationApplication
SaaS
Application
Application
DATA
Application
DATA

The Hybrid Concept Requires More
Education
68
0% 10% 20% 30% 40%
Other / Don't know
A. An environment with multiple
hypervisors
B. Subscription to multiple external
cloud services
C. Management of various IT
resources with same service catalog
D. An environment where workloads
are portable/"burst"
E. Distinct cloud infra, linked for for
data portability
F. A mix of Public Cloud and
dedicated IT (virtualization and
Private Cloud)
NAWeakWeakBoldBoldBoldWeak
Rest of the
World
European
Resp.
Source: IDC CloudView Survey, December, 2014, n=933 Europe IT respondents
 53% agreed to weak(er)
definitions of hybrid cloud
 44% went for the bolder
concepts

Example of a Hybrid Cloud Success
69
IaaS Provider in NL
Web Servers
Virtual Machines with certified
SLA
IP OTT SSL secured
Tunnel
DB Back-
end
Clinic premises
Caching
device/box for
Connectivity
Sensitive
Patient
Data
Server Hardware

DevOps and PaaS Mature:
Twitter: @IDC
70
8. By 2018, Over 50% of New Apps Will
Use Cloud-Enabled Continuous
Delivery and Cloud-Native Application
Architectures to Enable Faster
Innovation and Business Agility
8

DevOps & PaaS
Twitter: @IDC
71

Twitter: @IDC
72
DevOps
• “A set of
practices
transforming the way
software is developed,
released and managed.
DevOps results in a single
team* responsible for
creation and delivery of
business capabilities
through software”
* inc. business,
development, testing and
operations
PaaS
• “Application
development and
deployment
services* consumed on
a pay-per-use basis”
*Components include:
Database-as-a-Service, API
management, data analytics,
development tools,
containers, microservices
etc.
Agile
(Development)
• “Software
development
techniques* […]
where requirements and
solutions evolve through
collaboration between self-
organizing cross-
functional teams”
* Include: adaptive
planning, evolutionary
development and delivery,
and a time-boxed iterative
approach

73
PaaS Usage in Europe in 2015
Q. Does your organization
use Public Platform-as-a-
service (PaaS) Cloud
platforms for developing
and/or testing applications,
including mobile
applications?
16%
19%
21%
19%
12%
8%
6%
No, have NO plans
No, currently evaluating with Cloud-based development and/or testing
Yes, plan 1% to 5% of app dev/test in the Cloud in the next 12 months
Yes, plan 6-15% of our app dev/test in the Cloud in the next 12 months
Yes, plan more than 50% of our app dev/test in the Cloud in the next 12 months
~35% non
committed
~50% tactical
use
<15% strategic
use
Source: IDC CloudView
Survey, N= 933,
European respondents
only
► More than half of the tactical users will
make strategic PaaS use by 2020
► >$5 billion/year spent in Western
Europe on PaaS by 2020

Twitter: @IDC
74

PaaS Impact on a Digital Application
POC for On Demand ATM (European Bank)
Twitter: @IDC
75
Messaging
services
Smartphone
App
Cloud
Resources
IP OTT
On Premise
Core
banking
System
App Development
Platform for Web
Interface + APIs
IP OTT
Customer and
Geolocation input
= PaaS elements
CRM DataAPI
Integration
API mgmt.
services
API
Integration
API mgmt.
services
Fleet Geo-
location
data
Confirmation output
Cloud
Resources

Steps To Cloud Technology Adoption in
Western Europe
2009
Server
Virtualize
2010
SaaS for
Simpler
Apps
2011
Internal
Self
Service
Portals
2013
Public
IaaS
2013
SaaS
for
Complex
Apps
2015-2017
Hybrid
Scenarios
2015-2018
PaaS and
DevOps
76

 Research and learn
 Map and benchmark IaaS and
PaaS providers in various
geographies
 Assess your developers’ skills
 State objective first
 Feel free to “leap” to hybrid
SaaS, PaaS etc.
 Set hard metrics for PaaS and
DevOps
Know your tools… …and pick them at the right time
Essential Guidance
7

Thank you for listening!
Giorgio Nebuloni
gnebuloni@idc.com
+49 (0) 69 90502 112
@gnebuloni

Idc predictions 2016

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