Idea Generation
- 2. This chapter focuses on 6. Idea Generation
- 3. This chapter focuses on
- 4. Skills
- 5. Skills Intellectual property
- 6. Skills Intellectual property Development
- 7. Skills Intellectual property Development Source of ideas
- 8. 6.1 Creative skills are the hardest to find – and easiest to lose
- 9. One in eight companies has experienced difficulty recruiting design/creative personnel.
- 10. The danger of losing design and creative staff to overseas firms was also very real.
- 11. “ The best talent always wants to work on the best project. There is a risk that if we cannot source interesting, cutting edge things to work on – or that Australia cannot attract those kinds of project – we will find it increasingly difficult to keep talent here. ” - Animator, Sydney
- 12. Good creative people enjoy working as freelancers.
- 13. The freedom, flexibility and creative variety offered by freelancing was attractive to many artists.
- 14. 6.2 Creative people are hardest to manage and most resistant to Processes
- 15. Process is not the enemy of a `fun’ and dynamic workplace culture.
- 16. “ We are struggling with putting formal processes in place at the moment. We started out as a company of young people and we prided ourselves on the fact that the environment was relaxed and that ’ s how we wanted to work. But we have outgrown that approach, and we are coming up against some internal resentment to new systems. ” - Interactive advertising company, Melbourne
- 17. University and TAFE graduates required intensive input from employers to understand timelines and quality requirements, as well as specific software packages in many cases.
- 18. University and TAFE graduates required intensive input from employers to understand timelines and quality requirements, as well as specific software packages in many cases. This imposed a considerable burden, particularly on smaller companies .
- 19. Only 20% of survey respondents said there were no job roles requiring further training.
- 20. 6.3 Ideas are generated internally, and generally not supported by formal processes
- 21. Figure 11 Source of ideas reported by companies in the survey
- 22. Several companies mentioned that working with customers on new ideas was potentially problematic,
- 23. A Perth post production company said that collaborating with one of their customers on a project ended poorly.
- 24. Conversely an Adelaide interactive multimedia company described the idea generation process as “a series of common client requests”. Client feedback was sought before ideas were taken to the next level.
- 25. Companies in focus groups and interviews spent considerable time on new idea generation. “ We try to spend about 20% of our time on non-client work. ” - Focus group participant, Perth