Ideastalk_General
- 1. What makes a good idea? Julie Dodd, Creative Director at December 2014
- 2. YOU! WHY DO YOUR IDEAS MATTER? Digital teams are in charge of the future of organisations
- 3. THE RISE OF GLOBAL COMPUTING POWER The growth in CPU power over the next 15 years will make the last 15 look like we’ve been asleep
- 4. 50% 50% GETTING THE IDEA RIGHT GETTING THE IDEA OUT THERE THIS PRESENTATION
- 5. SOME GOOD IDEAS Online Field Trips Farm to Fork Join us live on
- 6. SOME GOOD IDEAS Charity: water’s birthday donation campaign
- 7. SOME GOOD IDEAS Getty’s Lean In Collection – beautiful free images of empowered women to help break stereotypes
- 8. SOME GOOD IDEAS FutureLearn: Education as it should be
- 9. #Icebucketchallenge – social campaigns are hit and miss, but when they work… SOME GOOD IDEAS
- 10. LIGHTBULB MOMENTS How can you create them?
- 11. 4 THINGS THAT CAN HELP MAKE A GREAT IDEA BAD IDEAS SLEEPING ON IT CRITERIA INVOLVING YOUR AUDIENCE
- 12. SET SOME CRITERIA Without setting yourself a framework for judging ideas it’s just one person’s opinion over another, and you’ll make slow progress
- 13. True to your brand IS IT AUTHENTIC? Time, money, staff, kit… IS IT AUDIENCE -LED? IS IT ACHIEVABLE? HOW TO SET CRITERIA:
- 14. YOUR BRAND AUTHENTICALLY YOU A TRUTH ABOUT YOUR AUDIENCE The good stuff happens here
- 16. BRAND AUDIENCE People don’t get round to giving donations they intend to
- 17. BRAND AUDIENCE People like how slick Apple products are FAIL
- 18. Barclay’s have no authenticity in fashion, so this might not work
- 19. Colgate really didn’t understand their audience when they tried to introduce Colgate entrees!
- 20. If you don’t know what your audience wants - spend some time with them
- 21. True to your brand IS IT AUTHENTIC? Time, money, staff, kit… IS IT AUDIENCE -LED? IS IT ACHIEVABLE? HOW TO SET CRITERIA:
- 22. BADS IDEAS ARE IMPORTANT If you don’t let the bad ideas out, you may never get to the good ones
- 23. The post-it note was invented by accident during an R&D process to try and make a really sticky glue!
- 24. SLEEP ON IT
- 26. INVOLVE YOUR AUDIENCE IDEO take early ideas and publish them online to gather feedback before going into full development
- 27. They’ll make your idea better Diabetes Uk involved their Facebook audience in making their tracker app and got > 20k downloads in the first few months
- 28. MAKING IT HAPPEN What gets an idea noticed?
- 29. If an idea happens in a forest but there’s no-one there to see it…
- 30. 4 THINGS THAT CAN HELP GET A GREAT IDEA OUT THERE EMOTIONAL BEFORE RATIONAL MAKING IT FEEL REAL SIMPLICITY START THE PITCH BEFORE THE PITCH
- 32. Can you explain it in less than 30 seconds? SIMPLE, SIMPLE, SIMPLE
- 33. Or in 4 words SIMPLE, SIMPLE, SIMPLE
- 34. EMOTIONAL BEFORE RATIONAL People don’t always remember what you say or even what you do, but they always remember how you made them feel. “ ” Maya Angelou
- 35. MAKE IT FEEL REAL Verbally explaining ideas hardly ever makes them fly
- 36. MAKE IT FEEL REAL If you don’t know this reference watch the Hudsucker Proxy
- 37. MAKE IT FEEL REAL This is an iPad prototype from 2001
- 38. MAKE IT FEEL REAL And one from 1983!
- 39. Amazing things like Raspberry Pis, Arduinos, Little bits kits – give you the power to make tech ideas real at low cost in short timeframes
- 40. MAKE IT FEEL REAL Prototypes don’t have to be ‘real’ they just need to feel real
- 41. START THE PITCH BEFORE THE PITCH Going in cold rarely gets you an immediate “yes”.
- 42. 50% 50% GETTING THE IDEA RIGHT GETTING THE IDEA OUT THERE REMEMBER