iDonaid
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The document introduces a new e-donation system called idonaid, which allows users to make donations easily through an app on iTunes, capitalizing on the large number of existing iTunes accounts. It emphasizes the simplicity of the donation process, making it as easy as downloading a song, and includes marketing strategies for organizations to promote their apps and raise funds. Furthermore, it outlines the benefits for both donors and humanitarian organizations, including low costs and automated fundraising systems.
iDonaid
- 3. Introducing the next generation of e-donations…
- 5. First a success story
- 7. We ❤ downloading We ❤ our iPhone
- 8. > 4 billion songs downloads worldwide Worldwide sales in 2008 13.7 million iPhones (December 2008)
- 9. music movies games applications July 11, 2008 Launch of iTunes Appstore 500 applications April 24, 2009 > 1 billion downloads, 35.000 applications
- 10. these thousands of small transactions represent a very large amount of money
- 11. universally known secure money transaction method
- 12. millions of people have an iTunes account are ready to donate money @ a single click!
- 13. idea! + = iTunes iPhone opportunity iPod Touch
- 14. system explained
- 15. system explained
- 17. single click transaction! $ ¥ €
- 18. How could Your App look like?
- 19. YourOrg App Home Mobile site iDonAid tab linked media: easy to update stats & networking slideshow, movie, pdf information channel
- 21. “Viral”
- 22. All ways lead to the iTunes (iDonAid)Appstore!
- 23. People sell the App $€¥
- 24. And Launch their App… update of donation figures
- 26. tasks: publish banners etc…
- 27. .org
- 28. .org Organizational heart
- 29. .org Organizational heart - Publish iDonAid apps
- 30. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code)
- 31. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks
- 32. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine
- 33. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote…
- 34. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote… Statistics (keeps track of sales figures)
- 35. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote… Statistics (keeps track of sales figures) Technical Support & Service:
- 36. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote… Statistics (keeps track of sales figures) Technical Support & Service: - the humanitarian organizations
- 37. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote… Statistics (keeps track of sales figures) Technical Support & Service: - the humanitarian organizations - third parties (, social networksites,…)
- 38. .org Organizational heart - Publish iDonAid apps - Publish banners & buttons (plugin code) - integrate with social networks site: search engine How To: Donate, Collect, Promote… Statistics (keeps track of sales figures) Technical Support & Service: - the humanitarian organizations - third parties (, social networksites,…)
- 39. Pricing
- 40. Pricing ❤
- 41. Pricing I ❤ small transactions
- 42. Pricing I ❤ small transactions One price!
- 43. Pricing I ❤ small transactions One price! € 2.5 for an iDonAid App is a nice price!
- 44. Pricing I ❤ small transactions One price! € 2.5 for an iDonAid App is a nice price! The Donate More-button allows you add to that amount (brand new iPhone OS 3.0 feature)
- 45. Pricing I ❤ small transactions One price! € 2.5 for an iDonAid App is a nice price! The Donate More-button allows you add to that amount (brand new iPhone OS 3.0 feature)
- 47. Innovative Strengths iDonAid taps into a massive pool of potential donors that hasn't been explored so far:
- 48. Innovative Strengths iDonAid taps into a massive pool of potential donors that hasn't been explored so far:
- 49. Innovative Strengths iDonAid taps into a massive pool of potential donors that hasn't been explored so far: Millions of iPhone and iPod Touch users worldwide
- 51. Innovative Strengths Very low entrance level!
- 52. Innovative Strengths Very low entrance level! A. Focus on small money donations
- 53. Innovative Strengths Very low entrance level! A. Focus on small money donations B. Ease of use
- 54. Innovative Strengths Very low entrance level! A. Focus on small money donations B. Ease of use “Making a donation is as easy as downloading a song!”
- 55. Innovative Strengths Very low entrance level! A. Focus on small money donations B. Ease of use “Making a donation is as easy as downloading a song!”
- 57. Innovative Strengths “Viral” promotion
- 58. Innovative Strengths “Viral” promotion To spread the word and create involvement iDonAid plugs into the world of online social networks. (integration with email, blogs, Facebook, Twitter,…)
- 59. Innovative Strengths “Viral” promotion To spread the word and create involvement iDonAid plugs into the world of online social networks. (integration with email, blogs, Facebook, Twitter,…)
- 60. Advantages for the donor
- 61. Advantages for the donor Known, easy, quick and secure payment solution (iTunes!)
- 62. Advantages for the donor Known, easy, quick and secure payment solution (iTunes!) Cool. Look I've donated! The App acts as a receipt but it is much more…
- 63. Advantages for the donor Known, easy, quick and secure payment solution (iTunes!) Cool. Look I've donated! The App acts as a receipt but it is much more… Get information and feedback about the donations and supported projects
- 64. Advantages for the donor Known, easy, quick and secure payment solution (iTunes!) Cool. Look I've donated! The App acts as a receipt but it is much more… Get information and feedback about the donations and supported projects Involvement: Actively raise funds for the organization you support (idonaid.org and mail, blogs, social network sites)
- 65. Advantages for the donor Known, easy, quick and secure payment solution (iTunes!) Cool. Look I've donated! The App acts as a receipt but it is much more… Get information and feedback about the donations and supported projects Involvement: Actively raise funds for the organization you support (idonaid.org and mail, blogs, social network sites)
- 66. Advantages for the humanitarian organizations
- 67. Advantages for the humanitarian organizations Automatic self supporting fund raising system
- 68. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!)
- 69. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved
- 70. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement!
- 71. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement! No costs (hardly any) involved:
- 72. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement! No costs (hardly any) involved: "repackaging of existing information"
- 73. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement! No costs (hardly any) involved: "repackaging of existing information" Launch will create a hype
- 74. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement! No costs (hardly any) involved: "repackaging of existing information" Launch will create a hype
- 75. Advantages for the humanitarian organizations Automatic self supporting fund raising system No need to bother about payment system (iTunes already in effect!) Information channel to provide feedback and keep the public involved A new interactive medium! Creates involvement! No costs (hardly any) involved: "repackaging of existing information" Launch will create a hype
- 76. Considerations
- 77. Considerations iTunes is organized international/local
- 78. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local
- 79. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local iDonAid system can be supported on an international level!
- 80. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local iDonAid system can be supported on an international level! Example:
- 81. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local iDonAid system can be supported on an international level! Example: I live in Belgium (Flanders) so “iDonAid” to het Rode Kruis Vlaanderen
- 82. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local iDonAid system can be supported on an international level! Example: I live in Belgium (Flanders) so “iDonAid” to het Rode Kruis Vlaanderen My friend lives in the US, so he “iDonAid”s to the American Red Cross
- 83. Considerations iTunes is organized international/local Humanitarian organizations are organized international/local iDonAid system can be supported on an international level! Example: I live in Belgium (Flanders) so “iDonAid” to het Rode Kruis Vlaanderen My friend lives in the US, so he “iDonAid”s to the American Red Cross
- 84. Short term aim:
- 85. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network)
- 86. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network) Develop and launch a worldwide test case
- 87. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network) Develop and launch a worldwide test case Publish the first iDonAid applications
- 88. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network) Develop and launch a worldwide test case Publish the first iDonAid applications Let the system loose in cyberspace… and earn money to create a better world
- 89. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network) Develop and launch a worldwide test case Publish the first iDonAid applications Let the system loose in cyberspace… and earn money to create a better world Start the hype (scoop, global public attention!)
- 90. Short term aim: Team up with 3 nice players in the field (small/mid-sized international network) Develop and launch a worldwide test case Publish the first iDonAid applications Let the system loose in cyberspace… and earn money to create a better world Start the hype (scoop, global public attention!)
- 91. Considerations
- 92. Considerations currently takes 30% on every transaction on the AppStore
- 93. Considerations currently takes 30% on every transaction on the AppStore
- 94. Considerations currently takes 30% on every transaction on the AppStore BUT does NOT charge to download the thousands of FREE Applications available…
- 96. coming to your iPhone and iPhone Touch soon…
- 97. coming to your iPhone and iPhone Touch soon…
Editor's Notes
- #2: iDonAid is a non profit organisation (vzw). Our mission is to facilitate the fundraising activities of humanitarian organizations.
- #4: iDonAid is a non profit organisation (vzw). Our mission is to facilitate the fundraising activities of humanitarian organizations.
- #5: As introduction we need to talk about a double success story…
- #8: Combined, iPhone and iPod touch sales total about 37 million units (April 2009). iPod touch has a big share in this!
- #12: Did anyone say donate?
- #13: =iDonAid!
- #14: Place an iDonAid banner on your organization's website…
- #15: When people click this banner…
- #16: their iTunes Application will launch… and open the App Store showing the App of your organisation! This page contains a short description and screenshots on what your application is about. Notice there is a "Buy App" button that allows a single click transaction to your organization!
- #17: Each time an iTunes user (donor) buys your application, money is transferred on the bank account of your organization. In return the donor receives your application…
- #18: Once downloaded, just tap the icon of your organization.
- #19: Home tab: allows to introduce the organization/project and thank the buyer/donor. It can contain links to a slideshow, a video, a PDF. This content comes preloaded (no extra wifi/mobile connection required) Online tab: leads to a mobile site (wifi/mobile connection required) This is maintained by your organization and can be easily updated. This is the ultimate tool to keep the donor updated and involved! iDonAid tab: • Keeps track of sales figures • Allows users to donate more • Allows users to activate their social networks to promote the App/your organization.
- #20: By publishing the code of your banners, people that like your organization can put the banner on their site/blog… the donor is getting involved and starts promoting the sale of your application!
- #21: The Application allows the user to start "viral" promotion: - By sending out mails to his/her friends - By sharing the users' donation support on social network sites (Facebook, Twitter)
- #22: Result: all ways lead to your application!
- #23: and each time a transaction is made to the humanitarian org. In return the buyer (donor) can download the application.
- #24: At startup of the application on your iPhone/iPod touch, a brief data connection is made to the iDonAid server (update of sales statistics).
- #26: Supplying plug-in code and social network integration
- #44: Innovative strength 1
- #45: Innovative strength 1
- #46: Innovative strength 1
- #47: Innovative strength 2
- #48: Innovative strength 2
- #49: Innovative strength 2
- #50: Innovative strength 2
- #51: Innovative strength 2
- #52: Innovative strength 3
- #53: Innovative strength 3
- #54: Innovative strength 3
- #82: Apple eventually will need to lower its rates…
- #83: Apple eventually will need to lower its rates…
- #84: Apple eventually will need to lower its rates…
- #85: Will you join the e-donation revolution? This is a confidential document. © 2009 iDonAid
- #86: Will you join the e-donation revolution? This is a confidential document. © 2009 iDonAid