InnoCentive acts as an intermediary between "Seekers" with challenges and "Solvers" who create solutions. Seekers post challenges on InnoCentive's online platform and Solvers submit solutions. If a submitted solution is selected, the Solver receives an award from the Seeker. InnoCentive also provides consulting services, training, and tools to help Seekers make the best use of open innovation for research and development. It aims to reduce R&D costs and timelines by providing access to a large pool of problem solvers from a wide range of disciplines.