2013-2014 Operator Forum Committee Plan
- 1. Operator Forums Objective: Provide unique, high value connectivity opportunities for both members and operators that directly impacts the business results for both. Positioning Statement: For member companies wanting to build business in key industry segments, IFMA Operator Forums are a cost efficient, effective and proven sales tool. (need) (target) (point of differentiation)
- 2. Operator Forums Goals: Attendance Revenue $67M/per forum Sponsorship Revenue $n/a Operating Margin $39M/per forum *(does not include G&A overhead) Company Attendance Operator 105 -- Member 93 Strategies: Clearly specify value of operator forums Communicate and value of operator forums to members Expand Operator ‘fan base’ Make part of Members 2014 business plan Continue and expand on Datassential program
- 3. Operator Forums Committee Members: Kathleen Schartner National Beverage Chair Lisa Will Lawrence Foods Vice Chair Anthony Ferris Kerry Foodservice Rob Kirkpatrick ConAgra Foodservice Dave Kohut Supherb Farms Kim Lehouiller Nestle Professional Jim Schywstell Pinnacle Foods Group, LLC Dwight Sweeney Sani-Professional Luke Vanee Vanee Foods Company John Lehmann IFMA Liaison
- 4. Operator Forums Action Plan Establish Committee Who When Done Internal review for strategic alignment IFMA w/o 3/11 w/o 3/11 Select Chair and Vice Chair IFMA w/o 4/1 w/o 4/1 Identify prospective committee members IFMA w/o 4/22 w/o 4/22 Review prospective committee members and preliminary deck with Chair IFMA w/o 5/6 w/o 5/6 Chair invites prospective committee members KS w/o 6/10 w/o 6/10 Finalize committee KS w/o 6/24 ongoing Coordinate first committee meeting and send out preliminary deck (preread) KS w/o 7/8 w/o 7/8 Hold first committee meeting Review deck, and meeting schedule Committee w/o 7/8 w/o 7/8 Create committee action plans Committee w/o7/16
- 5. Operator Forums Operator Forum Execution Schedule Tactics Who When Program Finalized IFMA/DS 16 weeks out Announce program content IFMA 15 weeks out Secure 10 Operators IFMA/DS 8 weeks out Secure 10 Members IFMA 7 weeks out Secure additional 5 + 2 Operators IFMA/DS 6 weeks out Secure additional 5 members IFMA 5 weeks out Monitor and report status of communications plan and registrations IFMA Ongoing *DS=Datassential
- 6. Operator Forums Financial Implications ($000) 2012 Actual 2013 Budget 2013 Actual Revenue $395 $472 Sponsorships 0 0 Attendance 100 Direct Expenses $247 $262 Operating Margin* $148 $210 *Does not include G&A Overheads
- 7. Operator Forums Financial Implications ($000) 2012 Actual 2013 Budget 2013 Actual Revenue $395 $472 Sponsorships 0 0 Attendance 100 Direct Expenses $247 $262 Operating Margin* $148 $210 *Does not include G&A Overheads