Chain operators attend the COEX conference primarily for networking and connecting with other executives, manufacturers, and vendors. Nearly 90% of attendees in 2014 rated the conference as excellent. Networking was identified as the top reason for attending by over 80% of operators surveyed. Over 75% of attendees felt COEX was better than most other conferences due to opportunities for more personalized interactions and actionable information. All operators who participated in speed meetings found them a valuable use of their time to connect with potential partners and suppliers.