Iframes 101
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This document discusses Facebook's transition from static FBML to using iframes for custom tabs on Facebook pages. Some key points: - March 11th was the deadline for adding static FBML to new pages, after which only iframes could be used. - Using custom tabs with iframes could improve conversion rates and engagement for pages. However, most fans only interact via the news feed rather than returning to the page. - The timeline for phasing out static FBML started in mid-2009, with iframes becoming the mandatory option by late 2011. - While iframes will take some getting used to, they are presented as the right option for customizing pages going forward. Different pages may
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Iframes 101
- 1. Facebook For BusinessIntroduction to FB IFrames 101
- 2. Friday March 11th… D-day? Page Upgrades To New Layout = MandatoryRecording: http://just-ask-kim.com/aazStatic FBML Replaced by IFrames OfficiallyRecording: http://just-ask-kim.com/v3p
- 3. Fear Mongering Sucks… Don’t let marketing hype cloud your judgment!
- 4. What’s The Big Deal With Custom Landing Tabs?50% improvement in conversion to “liker”.Possibility for improved engagement.Possibility for list building.Just remember though, as many as 90% of your fans will only engage from their news feed and NEVER return to your page.
- 5. Bye-Bye, Static FBML…We’ll Miss You….…. But Not Really!...
- 6. Static FBML Phase-Out TimelineMid-Year 2009: Static FBML’s imminent demise announced.February 10th: Transition Date Announced On Dev BlogMarch 11th: Static FBML Not Able To Be Added To New PagesLate-Year 2011: FBML Will No Longer Function
- 7. Welcome, Facebook IFrames…The Right Man For The Job…Though he’s going to take some getting used to! …
- 8. So What Are These IFrame Things?...Candy Bars WrappersWindows
- 9. Different Strokes For Different FolksNew Page With No Custom TabsYoung Page With Static FBML Added but IncompletePage With Basic Custom FBML Landing TabPage With Highly Developed Custom Tab
- 10. Page With Limited Tab DevelopmentAdd Static FBML App Before 11th If Desired.Probably Not Worth Developing on FBML Except For Certain Fringe Cases Or Existing Templates.Investigate IFrame Solutions & Implement.Focus on getting at least a basic custom landing tab via either FBML or IFrames In Place. (Either/Or Both)Something > Nothing
- 11. Page With Custom Landing Tab Developed AlreadyMigration Alternatives Are ImportantHighly Customized Pages Will Require A Developer Involvement AgainSMBs consider outsources & Tool Solutions.Don’t Rush The Job… Tentative Deadline Is Oct.
- 12. Solution Alternatives: OverviewFreeKompozer + WebHosting + SSLFree HTML Templates + Webhosting + SSLStatic HTML: IFrame Tabs by Jason & TimothyIFrames For Pages by WildfireStatic HTML For Pages by InvolverFanPagePro App by 140ologyPremium (Paid)Fan Page Engine Templates & ModularWordPress For Fan Pages + Dedicated WP Installation with SSLCustom DevelopmentEtc…http://just-ask-kim.com/mari-iframelist
- 13. SSL – Protector & PITA!One of the biggest reasons NOT to self host!Blank Screens For A Growing Percentage Of FB Members
- 14. Now… Let’s Set Some Stuff Up!...[If you’re following along via slides only, this is where you’re going to need the video recording.]
- 15. Facebook For BusinessIntroduction to FB IFrames 101