Everything starts with an idea!

Compass Ideation Technique
Instructions
Define and describe an issue for which you want some new, creative ideas. Take
four to six minutes for each Style. Generate ideas using either the questions below
or questions customized to your issue:

➢ Visioning:
●

General: What ideas could give us an ideal future?

●

Emotion-based Ideas: What would excite us?

●

Getting Ideas from Customers: What could meet the long-term goals and
strategy?

●

New Products or Services: What ideas represent the ideal wishes of our
customers?

●

Organizational Change Processes: What could produce the best possible
"world-class" organization?

●

Quality Process Improvement: What could give us the ultimate process?

●

Strategic Planning: How can we be ideally positioned in our industry?

➢ Exploring:
●

General: What ideas could start with new assumptions?

●

Emotion-based Ideas: What would surprise us?

●

Getting Ideas from Customers: What could revolutionize the way things are
done?

●

New Products or Services: What ideas would break the rules of "conventional
wisdom" about our industry?

●

Organizational Change Processes: What could shake up (or "unfreeze") the
organization to allow a new way of doing things?

●

Quality Process Improvement: What could we do if we started from scratch?

●

Strategic Planning: How can we rewrite the rules of competition or invent new
industries?

1/3

credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina
Everything starts with an idea!

➢ Experimenting:
●

General: What ideas could combine different elements?

●

Emotion-based Ideas: What would amuse us?

●

Getting Ideas from Customers: What could be tested to see how it works under
trial circumstances?

●

New Products or Services: What ideas have the right mix of features?

●

Organizational Change Processes: What could give us the best synergy among
our units and capabilities?

●

Quality Process Improvement: What could combine the best features of many
processes?

●

Strategic Planning: How can we synthesize different capabilities, markets,
technologies, and partnerships? What can we combine to form a new solution?

➢ Modifying:
●

General: What ideas could we adapt or modify to what we've done?

●

Emotion-based Ideas: What would satisfy us?

●

Getting Ideas from Customers: What could be added to what is already in
place?

●

New Products or Services: What ideas would extend our current offerings?

●

Organizational Change Processes: What could preserve the best of the status
quo and still move us forward?

●

Quality Process Improvement: What could improve on the current process?

●

Strategic

Planning:

How

can

we

build

upon

our

core

strengths

and

competencies?

2/3

credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina
Everything starts with an idea!

Bonus take away: Don’t forget the Enablers!
Enablers are activities and actions that assist with, rather than directly provoke,
idea generation. They create a positive atmosphere. Some of the enablers that can
help you get your creative juices flowing are:

●

Belief in yourself:

Believe that you are creative, believe that ideas will

come to you; positive reinforcement helps you perform better.
●

Creative loafing time:

Nap, go for a walk, listen to music, play with your

child, take a break from formal idea-generating. Your mind needs the rest,
and will often come up with connections precisely when it isn't trying to make
them.
●

Change of environment:

Sometimes changing the setting changes your

thought process. Go to a nearby coffee shop instead of the conference room
in your office, or hold your discussion while walking together round a local
park.
●

Shutting out distractions:

Keep your thinking space both literally and

mentally clutter-free. Shut off the Blackberry, close the door, divert your
phone calls and then think.
●

Fun and humor:

These are essential ingredients, especially in team

settings.

3/3

credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina

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Ideafication, Creativity Session Workshop handouts

  • 1. Everything starts with an idea! Compass Ideation Technique Instructions Define and describe an issue for which you want some new, creative ideas. Take four to six minutes for each Style. Generate ideas using either the questions below or questions customized to your issue: ➢ Visioning: ● General: What ideas could give us an ideal future? ● Emotion-based Ideas: What would excite us? ● Getting Ideas from Customers: What could meet the long-term goals and strategy? ● New Products or Services: What ideas represent the ideal wishes of our customers? ● Organizational Change Processes: What could produce the best possible "world-class" organization? ● Quality Process Improvement: What could give us the ultimate process? ● Strategic Planning: How can we be ideally positioned in our industry? ➢ Exploring: ● General: What ideas could start with new assumptions? ● Emotion-based Ideas: What would surprise us? ● Getting Ideas from Customers: What could revolutionize the way things are done? ● New Products or Services: What ideas would break the rules of "conventional wisdom" about our industry? ● Organizational Change Processes: What could shake up (or "unfreeze") the organization to allow a new way of doing things? ● Quality Process Improvement: What could we do if we started from scratch? ● Strategic Planning: How can we rewrite the rules of competition or invent new industries? 1/3 credits: CreativeAdvantage & MindToolsTM IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina
  • 2. Everything starts with an idea! ➢ Experimenting: ● General: What ideas could combine different elements? ● Emotion-based Ideas: What would amuse us? ● Getting Ideas from Customers: What could be tested to see how it works under trial circumstances? ● New Products or Services: What ideas have the right mix of features? ● Organizational Change Processes: What could give us the best synergy among our units and capabilities? ● Quality Process Improvement: What could combine the best features of many processes? ● Strategic Planning: How can we synthesize different capabilities, markets, technologies, and partnerships? What can we combine to form a new solution? ➢ Modifying: ● General: What ideas could we adapt or modify to what we've done? ● Emotion-based Ideas: What would satisfy us? ● Getting Ideas from Customers: What could be added to what is already in place? ● New Products or Services: What ideas would extend our current offerings? ● Organizational Change Processes: What could preserve the best of the status quo and still move us forward? ● Quality Process Improvement: What could improve on the current process? ● Strategic Planning: How can we build upon our core strengths and competencies? 2/3 credits: CreativeAdvantage & MindToolsTM IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina
  • 3. Everything starts with an idea! Bonus take away: Don’t forget the Enablers! Enablers are activities and actions that assist with, rather than directly provoke, idea generation. They create a positive atmosphere. Some of the enablers that can help you get your creative juices flowing are: ● Belief in yourself: Believe that you are creative, believe that ideas will come to you; positive reinforcement helps you perform better. ● Creative loafing time: Nap, go for a walk, listen to music, play with your child, take a break from formal idea-generating. Your mind needs the rest, and will often come up with connections precisely when it isn't trying to make them. ● Change of environment: Sometimes changing the setting changes your thought process. Go to a nearby coffee shop instead of the conference room in your office, or hold your discussion while walking together round a local park. ● Shutting out distractions: Keep your thinking space both literally and mentally clutter-free. Shut off the Blackberry, close the door, divert your phone calls and then think. ● Fun and humor: These are essential ingredients, especially in team settings. 3/3 credits: CreativeAdvantage & MindToolsTM IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina