IGCSE ICT (0417) - Audiences - Ajiro Tech
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The document details the importance of audience appreciation in creating ICT solutions, focusing on factors such as age, experiences, and expectations of the audience when developing presentations and websites. It also emphasizes the necessity of understanding audience characteristics and needs through research methods like interviews and surveys to tailor the solutions effectively. Additionally, the document briefly touches on copyright issues related to software, including the illegalities of software copying and the importance of adhering to licensing agreements.
IGCSE ICT (0417) - Audiences - Ajiro Tech
- 1. Mr Ajiro Ndi AUDIENCE APPRECIATION AUDIENCES From the Cambridge IGCSE ICT Textbook 3rd Edition 2
- 2. AUDIENCE APPRECIATION When planning and creating ICT solutions, it is important to consider the audience who will either use or take part in the solution. 5
- 3. Two different examples to show what could be meant by audience appreciation: 1. In the first example, we are going to consider using presentation software to make a presentation for an audience. 2. In the second example, we are going to consider the general audience requirements when developing a new website. Note: Both examples will follow very similar steps because the end results are very similar. 6
- 4. GIVING A PRESENTATION TO AN AUDIENCE 7
- 5. In this example, the ICT solution is a presentation aimed at a specific audience, using presentation software. When writing a presentation, you need to consider all of the following factors: 8
- 6. » The age of the target group (young children will have a different appreciation and response compared to a more mature group of adults, for example). » The experiences of the audience (a board of company directors would expect a different approach compared to an audience composed of teenage school children). 9
- 7. » The expectation of the audience (for example, if you are advertising or giving a presentation on a new restaurant, an older audience might expect to see fine wines and good waiter service; whereas a group of students might be more interested in pizzas and fast counter service). » Knowledge of the audience (for example, graduates in maths would be more comfortable seeing equations in a presentation than a group of history students). 10
- 8. CHARACTERISTICS OF YOUR AUDIENCE The following are just some of the market research techniques you might employ to identify the characteristics of your target audience: 11
- 9. » interviewing a cross-section of the target group to find out how to engage the audience (if this involves a major ICT solution, then this may have to involve many of the techniques that were described in Chapter 7) » giving out questionnaires or online surveys to people in the target group to find out their background, interests, and so on, so that your solution can be tailored to meet the full expectation of the audience. 12
- 10. GIVING A SAMPLE PRESENTATION TO AN AUDIENCE Now consider a phone company who market a number of different mobile phones. The company has decided to produce two presentations, using an ICT solution, regarding the sales and features of the four different mobile phones they market and sell: 13
- 11. • one presentation is to be given to the mobile phone sales team who will receive different bonus payments depending on the phone sold • a second presentation is to be given to a potential group of mobile phone customers 14
- 12. Key factors when writing the presentations the language used the need for multimedia the length of the presentation 15
- 13. Key factors when writing the presentations the need for audience participation (an interactive approach) the examples used to illustrate certain points. 16
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- 15. AUDIENCE CHARACTERISTICS (WHEN DEVELOPING A NEW ICT SOLUTION) In this example, we are setting out to develop a new website. you need to consider certain factors regarding the audience: 18
- 16. age range ONE income level TWO interests THREE AUDIENCE CHARACTERISTICS disabilities or impairments FOUR 19
- 17. As in the previous example, you could determine the characteristics of the audience who are likely to use the new website by: » interviewing a cross section of the target group » giving out questionnaires or surveys to people in the target group to find out their background, interests, age range, and so on. » analysing this data and drawing conclusions about the audience. 20
- 18. Needs of the audience Once you have established the characteristics of the audience that the website is aimed at, it is necessary to understand their specific needs in a bit more depth, to ensure the final product is fit for purpose. Figure 9.3 considers the needs of three different age groups who would use the new website. 21
- 19. Why we need to consider the needs of our audience Why is it important to respectfully consider these needs? 22
- 20. If the audience is made up of older people, or people with disabilities, who have sight problems, then it is important to make sure the website has clear-to-read fonts. 1 Complex language can be a real turn off to children or for people who have English as their second language; the text needs to be clear and easy to read for these reasons. It is necessary to hold the attention of the users, otherwise they will give up using the website. Good, attractive screen designs will attract users to the website. 2 3 4 5 Keeping interfaces clear and easy to use keeps people engaged. 6 Lots of typing can be very frustrating, as can badly designed websites where the user seems to go ‘round in a big circle’. 23
- 21. COPYRIGHT Software is protected by copyright laws in much the same way as music CDs, movies, and articles from magazines and books are protected. When software is supplied on CD, DVD or online there are certain rules that must be obeyed. It is illegal to: Software copyright 24
- 22. make a software copy and then sell it or give it away to a friend or colleague use the software on a network or on multiple computers unless a licence has been acquired to allow this to happen use coding from the copyright software in your own software and then pass this software on or sell it as your own without the permission of the copyright holders rent out a software package without permission to do so from the publishers use the name of copyrighted software on other software without agreement to do so. 1 2 3 4 5 25
- 23. COPYRIGHT Software piracy is the illegal copying of software. It is a big issue among software companies. They take many steps to stop the illegal copying and to stop any illegal copies being used once they have been sold. Software piracy 26
- 24. When software is being installed, the user may be asked to key in a unique reference number or product key The user will be asked to click ‘OK’/’I AGREE’ or put a cross in a box to agree to the license agreement before the software continues to install. If supplied as a hard copy, the original software packaging often comes with a sticker informing the purchaser that it is illegal to make copies of the software; the label is often in the form of a hologram indicating that this is a genuine copy. Some software will only run if the CD, DVD or memory stick is actually in the drive; this stops illegal multiple use and network use of the software. Some software will only run if a dongle is plugged into one of the USB ports. 1 2 3 4 5 27
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