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Immersive Technologies, Smart Growth and Innovation The Prosumer ChallengeINSPIRE 2011 Panel DiscussionEdinburghDavid Wortley FRSA
StructureGood News and Bad NewsThe Prosumer RevolutionImmersive Technologies, Smart Growth and Regional InnovationThoughts to Ponder
Good News !!Smart growth and innovation are virtually guaranteed in the global information societyLocation and the concept of “place” (physical or virtual) is becoming increasingly importantIntelligent locations and locational intelligence will present massive opportunities for further innovation and growth
Bad News !!Sustainability is a really BIG challengeIt is unlikely that GIS and SDI knowledge professionals will be at the forefront of the most significant location based innovationsAll knowledge professionals in a specific domain like GIS and SDI are an endangered species under threat from the alien Prosumer generation
Watch out for the ProsumerHe is coming to get you !!
The Prosumer Revolution
Disruptive Communications Technologies
Disruptive Communications TechnologiesThe internet is different in its scope and impact on businessand society to any previous disruptive technology
The ProsumerThe prosumer effect is unique in our history
The Attention EconomyCapturing and retaining attention and loyalty are critical in today’s digital media society
Immersive Technologies, Smart Growth and Innovation
Immersive TechnologiesGamesVirtual WorldsSocial NetworksImmersive Technologies are commercially very significant because they engage our discretionary time, attention and money – they educate, inform and influence society
Some StatisticsGames industry is bigger than movie and music industry180 million active gamers in the USA playing on average 13 hours per weekChina 200m, India 105m, Europe 100m, Russia 10mOne million people played Red Redemption’s Climate Change Game100k people played Floodsim in first 6 weeksWorld Crisis games are very popular e.g. World without Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
Immersive Applications driven by Human Needs and EmotionsEnhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
Immersive ApplicationsEncourage imagination
Support exploration
Risk-free environment
Help our understanding
Engage our interest
Make inaccessible accessible
Build relationships
Bridge to Physical WorldExploration& Discovery
Supporting ExplorationApplications which help us to explore and discover
Risk Free EnvironmentSimulations reduce both cost and risk
Help our UnderstandingImmersive visualisations help us understand and manage our environment
Engage our InterestMake Boring Issues more relevant and interesting
Building  Bridges“My SGI”Linking the physical and virtual environments
Ticking all the BoxesImmersive Technologies have not only created huge market potential but have driven innovations across all sectors
Driving Technological Innovation3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features
Innovation in CollaborationVisualise data in richer and easy to understand ways

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