Impact Map Your Project
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The document discusses impact mapping as a method for project planning and alignment. Impact mapping involves visually mapping out the goals of a project, the key actors involved, desired impacts or behavior changes, and deliverables. This helps ensure the project is solving the right problem and that intended impacts are measurable. It is suggested that impact maps be used to make hypotheses and solutions explicit, provide strategic control over projects, and allow testing solutions in smaller batches aligned with risks and potentials. The document provides examples of impact maps and argues that every project should have clarity on its expected outcomes in terms of hierarchical behavior changes.
Impact Map Your Project
- 1. CHRISTIAN HASSA (@CHRISHASSA, CH@TECHTALK.AT) Agile Tour Vienna, November 21st 2015 Impact Map Your Project
- 2. 2 SOFTWARE DEVELOPMENT = PROBLEM SOLVING Successful problem solving requires finding the right solution to the right problem. Russell Ackoff, 1974 We fail more often, because we solve the wrong problem than because we get the wrong solution to the right problem.
- 3. 3 AGILE „REQUIREMENTS“ Image from: 50 Quick ideas to improve your user stories: https://leanpub.com/50quickideas Why? Impact How? Specification
- 4. 4 Business Goals Actors and Impacts Deliverables
- 5. 5 Zone of control Zone of influence IMPACT MAPS Goal Actors Impacts Deliverables Reduce accidents at crossroads Motorist Pays more attention Speed limit sign Drives slower Radar speed check Speed bumps Roundabout
- 6. 6 PROJECT WITH MEASURABLE IMPACT Now Future Revenue Cost increase reduce protect avoid Which category is your current project? From: David Evans (@DavidEvans66)
- 7. 7 MEASURABLE IMPACTS • Scale: What is measured? • Meter: How is it measured? • Levels as guideposts • Benchmark: Current Situation • Constraint: Break-Even, minimum success criteria • Target: Expected Impact • (Trend, Fail, Record, Survival) % of blockbuster concert tickets ordered through call center Reduce call-center load from blockbuster concerts shop system 60% <40% <20% Tom Gilb: Competitive Engineering, PLANGUAGE
- 8. 8 WHAT‘S THE GOAL OF YOUR PROJECT? Which category? • Increase/protect revenue • Reduce/avoid cost What would happen if the project was NOT implemented? What will change compared to now? Measurability (What, How, When, Range)?
- 9. 9 IMPACT MAPS Goal Actors Impacts Deliverables Increase peak sales Mobile User Buy more online Mobile Website
- 10. 11 MEASURABLE BEHAVIOUR CHANGES Who can influence the goal positively/negatively? Employees, Customers, Competition, Regulators,… How can the behaviour change be measured? What, How, When? How can they influence the goal? Behaviour changes to – promote/inhibit What are derived behaviour changes? Earlier observable? Better/easier observable? Which behaviour changes have the biggest Potential? Risk?
- 11. 12 EVALUATE OPTIONS Goal Actors Impacts Deliverables Increase peak sales One-click purchase Mobile User Call Center Buy more online Buy without Call Center Sell faster Stop cross selling Purchase with SMS Mobile Website
- 12. 14 eVoting System Zone of control Zone of influence Candidate Voter Fund- management More run for election More cast their vote Less effort approving candidates Online application for candidates Online publication of candidates Online voting Shared checklist Other funds Start using this system for elections Customizable branding Pension Fund More candidates Higher voter turnout No „silent“ elections Broader legitimised committee Reduced external costs Less personnel effort Additional revenue Amortisation in < 2 years Less effort counting votes Compliance Does not block go-live Preview
- 14. 16 STORY MAP User Journey with User Activities Product Backlog with User Stories UI Wireframes
- 15. 17 STORY MAP WITH INITIAL BACKLOG 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Candidate nomination Voting and result evaluation Candidate application Online voting Provisioning and Support Candidate publication Shared checklist for approving candidates Customizable Branding Preview: Candidate application and publication
- 16. 18 Candidate Voter Fund- management More run for election More cast their vote Less effort approving candidates Online application for candidates Online publication of candidates Online voting Shared checklist Other funds Start using this system for elections Customizable branding Pension Fund More candidates Higher voter turnout No „silent“ elections Broader legitimised committee Reduced external costs Less personnel effort Additional revenue Amortisation in < 2 years Less effort counting votes Compliance Does not block go-live Preview Candidates 67 368 Staff 14 4 Customers 0
- 17. 19 SUMMARY Every project has an expected outcome • Hierarchical hypotheses of behaviour changes • Often not made explicit/not aligned Behaviour changes as guide posts for your project • Smaller batches with measurable risks/potentials • Strategic control for projects/portfolios Impact Mapping is a visual method for making hypotheses and solutions options explicit and aligning them
- 18. 20 MORE ABOUT IMPACT MAPPING Impact Mapping Course in Vienna with Gojko Adzic in March 2016 Registration: welcome@techtalk.at
- 19. Impact Map Your Project! CHRISTIAN HASSA (@CHRISHASSA, CH@TECHTALK.AT) MANAGING PARTNER, TECHTALK