Impactful Exhibit Design Lunch & Learn
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The document discusses the importance of impactful exhibit design for trade shows, emphasizing that a well-designed exhibit influences customer perception and buying decisions. It provides insights on effective use of graphics, text, and color to create visual interest and maintain viewer attention. Additionally, it categorizes different exhibit types and highlights key elements that contribute to successful trade show presentations.
Impactful Exhibit Design Lunch & Learn
- 1. Impactful Exhibit Design
- 2. Why do I need a great exhibit design? www.tradegroup.com
- 3. • Your trade show exhibit is the portable version of your business facility. • A customer’s perception of your company will be generated from the appearance of your exhibit. This includes the quality of the materials used along with final fit and finish. • Your customer’s buying decision will be influenced by the effectiveness of your exhibit. www.tradegroup.com
- 4. Graphics www.tradegroup.com
- 5. Collateral Design vs. Large Format Collateral (Brochures, Sell Large-Format (Trade Show Sheets, Pocket Folders exhibits & displays, Billboards) captive audience fighting for attention www.tradegroup.com
- 6. Bulletin board vs. Billboard • Graphics play a huge role in most inline designs • Sometimes, when a minimalistic hardware system is used, they are the ONLY recognizable design element. www.tradegroup.com
- 7. Cutting through the Clutter www.tradegroup.com
- 14. Cutting through the Clutter • You’re not alone • Stand out • Limit Fragmentation • Break from the norm www.tradegroup.com
- 16. Tell the Viewer • Who you are. • What you do. • What you do best. www.tradegroup.com
- 18. Show the Viewer • 3-5 seconds • Speed bump • Limited text! www.tradegroup.com
- 20. Bad vs. Good Simple is good…but this is too simple Better Solution www.tradegroup.com
- 21. Visual Flow • Utilize an anchor image to make the initial impact with smaller, supporting images filling in the details. • Photos of people - Eye contact tends to retain the viewer. www.tradegroup.com
- 24. Text • Keep text to a minimum • Can be used as a graphic element www.tradegroup.com
- 26. Inset Images • Proper use of insets provides the viewer with “visual bullet points” • Allows you to expand on product and service offerings • Must be used with care and restraint www.tradegroup.com
- 29. The Deeper Story • Beyond the cliches • providing “cue cards” www.tradegroup.com
- 30. Shear Dynamics • Designs and manufactures precision cutting-shears for the salon industry. • Product line changes drastically each year. • Proud of their Japanese heritage. www.tradegroup.com
- 32. Teftec Corporation • Designs and manufactures off-road wheelchairs. • Product line changes drastically each year, and even within a given year. • Finds that technical info is simply “visual noise” at their trade shows. www.tradegroup.com
- 35. • Warm colors tend to migrate to a foreground position within the mural and provide a sense of “energy” and “motion.” www.tradegroup.com
- 36. • Cool colors tend to be associated with background elements (atmospheric perspective) and usually have a calming effect. www.tradegroup.com
- 41. The technical stuff www.tradegroup.com
- 42. Vector vs. Raster www.tradegroup.com
- 43. Vector images are comprised of mathematical Vector Based equations. These equations form the connecting lines that create geometric shapes on screen. These files are resolution independent - can be scaled up with no issue. Adobe Illustrator www.tradegroup.com
- 44. Raster Based Raster Images are based on pixels. Your screen is made up of pixels and each of these are assigned a color. These files are resolution dependent - must be created at final target resolution or higher. Adobe Photoshop www.tradegroup.com
- 45. Resolution Resolution is the density of pixels that make up a bitmap or raster image. measured in PPI 72 ppi on the left 300 ppi on the right www.tradegroup.com
- 46. Color Gamuts A - Human Eye B - Various software packages C - Various input and output devices www.tradegroup.com
- 47. Color Gamuts Our printers use 6 inks - CMYK + light magenta and light cyan We prefer RGB files Pantone spot colors cannot always be duplicated perfectly on a digital output device. www.tradegroup.com
- 48. One company... ...three solutions www.tradegroup.com
- 49. Revision Skincare • Featured product is sold only through dermatologists. • Product is grounded in science and not just a fragrance laden moisturizer. • Focus on ONE product only to cut through clutter and capture attention. www.tradegroup.com
- 50. Portable • lightweight • single person • transportable • can’t support much weight • www.tradegroup.com
- 52. Modular • packable but not portable • can hold more weight (monitors, etc) • usually reconfigurable • efficient shipping costs www.tradegroup.com
- 54. Custom • Can be big and heavy • Crate delivered • Sky is the limit • Organic shapes www.tradegroup.com
- 56. What Makes A Good Design • Integrating structure and graphics www.tradegroup.com
- 61. Three levels of branding www.tradegroup.com
- 64. custom flooring... ...can double your effective branding space. www.tradegroup.com
- 66. Motion Graphics • Allows you to tell a complex story • Provides info in small, rapid doses • Improves retention • scalable • editable www.tradegroup.com
- 69. To review • Keep graphics clean and unified! • Minimal text (3-5 sec) • What you need from your structure • Extras - lighting, carpeting, motion • Break from the norm - keep it unique www.tradegroup.com
- 70. Additional Resources: www.tradegroup.com/info-center www.tradegroup.com