Implementing a Comprehensive Data Collection Strategy to Support Student Success
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The Leeds School of Business at the University of Colorado Boulder presented a comprehensive data collection strategy aimed at enhancing student career success, focusing on stakeholder engagement and proactive outreach. The strategy includes a systematic approach for data gathering from students and employers, along with targeted communications to improve placement rates and employer connections. Key achievements include significant increases in student engagement and career advising appointments, contributing to a positive job placement rate for graduates.
Implementing a Comprehensive Data Collection Strategy to Support Student Success
- 1. Implementing a Comprehensive Data Collection Strategy to Support Student Success Leeds School of Business, University of Colorado Boulder
- 2. Presenters Katie Connor, Executive Director, Career Development Bailey Aukes, Career Communication & Analytics Specialist Kelly Hamilton, Career Operations Coordinator
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- 4. Agenda Introductions About Leeds Our Data Collection Strategy - Why? What? How? Driving Engagement & Success Results Tips & Takeaways Q&A
- 5. 4 90+% Areas of Emphasis 7 Certificate Programs 400 M.S., MBA, and PhD. Candidates 3,400 Undergraduates 1,600 undergraduates and MBAs are engaged in mentoring with over 1,100 professional and alumni mentors positive placement within 3 months of graduation for all programs of 2017 graduates had 1 or more internships; 89% of internships are paid # 20 ranked Undergraduate Business School by US News & World Report (2017) $52.2K average undergraduate salary 28% start their career with one of Leeds’ top corporate partners 78% over Leeds Overview
- 7. Our Data Collection Strategy Why? Goals & Organizational Needs What? Information Stakeholder groups How? Processes Infrastructure Partners
- 8. The “WHY” Career Development Goals: Increase student engagement with Career Development Attain 90%+ Placement Grow the number of employers hiring at Leeds Understand student interests and needs See trends and identify challenges Proactive approach to student outreach and intervention Targeted stakeholder communication Strategic and coordinated approach to employer cultivation Facilitate collaboration
- 9. The “WHAT” STUDENTS EMPLOYERS ALUMNI • Academic interests & progress • Career interests & progress • Engagement with programs • Internship info • Career outcomes • Recruiting involvement & success • Program & event participation • Student feedback • ROI reporting • Career history • Event participation • Mentoring relationships • Geographic location
- 11. Recruiting & Engagement COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION Summary: Charles Schwab is the Top partner company of interest at Leeds Close to 400 students interested in Schwab, with a strong interest from Finance students Broadly Engaged in events & mentoring Seven full–time offers accepted and three internships in 2015-16 academic year Employer Involvement
- 12. The “HOW” Processes and Infrastructure: Classroom assignments (requirements) Pre-planned survey schedule Gathering yearly updates from students Qualtrics-Salesforce integration Campaigns, Marketing Cloud, & Conga All with the help of Qualtrics…
- 13. Strategic 4-Year Approach Peer2Peer Mentoring Year-Long Program CoLab August 26,2017 Internship Fairs March 2018 1st Year Career Assignments & Personal Business Plan Fall Semester Young Alumni Mentors Program Year-Long Program Professionalism Summit Fall 2017 & Spring 2018 Career Panels & Internship Fairs March 2018 Integrated Core & Personal Business Plan 2.0 Spring Semester Company Visits & Interviews On-going Senior Interests & Outcomes Surveys On-going Professional Mentorship Program Two Year Program Career Fairs September 2017 January 2018 April 2018 Career Treks to NYC, Denver, San Fran, LA, Chicago Fall & Spring Career Interests & Progress Survey, Company Visits & Interviews On-going Career Fairs September 2017 January 2018 April 2018 Career Treks to NYC, Denver, San Fran, LA, Chicago Fall & Spring Explore First Year Build Sophomore Connect Junior Select Senior
- 14. Leeds Personal Business Plan Required in Core Classes Students set goals Report needs and interests Reflect on progress Collected via Qualtrics and mapped directly into Salesforce Impacts outreach and future planning
- 15. Driving Engagement & Success
- 16. Targeted Student Communications Based on responses to Career Interest Survey Targeted Population (364ct): Sophomores – Seniors Marketing/Management Majors Interested in working in Los Angeles Interested in the “Entertainment/Leisure” and/or “Media/Marketing” industries Filtered out seniors that already have a job or are not seeking employment after graduation 48 Hour Results: 52.5% open rate 14 new applications
- 17. Meet the Firms 2017 vs. 2016 Attendance 78% growth in overall attendance 132% growth in undergraduates 21% decline in MS Large growth in Finance Majors
- 19. Iterative Process for Continuous Improvement Employer & Student Information Stakeholder Interests & Needs Assessment Communicate Engage Align Survey, Evaluate & Revise
- 20. Results
- 21. Increased Student Engagement 0 500 1000 1500 2000 2500 3000 3500 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 Career Advising Appointment Totals by Academic Year Almost 8-fold increase in 1st & 2nd-year appointments 73% overall increase in career appointments Added Career Peer team to support Career Advisors All with the help of TimeTrade
- 22. Response Rate & Placement Trends 0 100 200 300 400 500 600 700 800 900 2009 2010 2011 2012 2013 2014 2015 2016 2017 Final 2017 Goal Total # of Undergraduates, Responses & Known Placement AY 2009-2017 Known # Students Positively Placed # Students for which Placement Data is Available Total # of Graduating Srs.
- 24. Tips & Takeaways Build Strong Relationships Be willing to share your data and connections Find faculty and program champions to work with Collaborate vs. compete Leverage Technology & Data Use data and comparisons to get buy-in Leverage technology for delivery & communication Continuous feedback and evaluation is critical Let students and employers know you are listening! Start Small & Iterate Leverage pilots to demonstrate success Course integration can support scale Don’t say Yes to everything – focus on what “Fits” Be adaptive