implementing Marketing bY Abusufian Rasheed
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The document outlines the process of effective marketing management, including strategic planning, situation analysis, marketing strategies and tactics, implementation, and monitoring. It discusses defining objectives and strategies, analyzing internal/external factors, determining target markets, and implementing the marketing mix. Implementation involves identifying responsible parties, timelines, budgets, and control techniques to ensure the strategies achieve the desired results.
implementing Marketing bY Abusufian Rasheed
- 1. Prepared By: ABUSUFIAN RASHEED Monitoring and Implementing Marketing
- 2. CONTENTS What is marketing Management Process of effective Marketing Management What is Strategic marketing Plan Marketing Objectives Situation Analysis Marketing Strategies What is Marketing Tactics Marketing Implementation Marketing Mix Tactics The Target Market Implementation Market Implementation Process Implementation and Monitoring tools and Techniques
- 3. WHAT IS MARKETING MANAGEMENT Marketing management is the process of carrying out tactics and strategies in order to achieve desired results-which may be in the form of marketing exchange or sales. Modern marketing management trends to be related to marketing concept
- 4. PROCESS OF EFFECTIVE MARKETING MANAGEMENT Planning Research Implementa tion Control Evaluation
- 5. WHAT IS STRATEGIC MARKETING PLAN How an organization will work within the marketplace to market and sell its product. Strategic marketing plan focuses on Marketing Objectives Situation analysis Marketing Strategy Marketing Tactics Implementation Plan Marketing Control
- 7. SITUATION ANALYSIS Analyzing an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
- 10. WHAT IS MARKETING TACTICS Putting Marketing Strategy into practice
- 11. MARKETING IMPLEMENTATION Involves how 5p’s will be utilized to actually allow the organization to reach its overall goals and objectives. Identify the Marketing Mix Tactics Clearly identify what action to be taken People responsible for specific action What budget to be applied Timetable for implementation
- 14. PRICING STRATEGIES Penetration pricing Premium pricing Skim pricing Economy pricing Psychological pricing Product line pricing Promotional pricing
- 15. PLACE STRATEGIES Direct Distribution Indirect Distribution
- 16. TARGET MARKET IMPLEMENTATION Description should include, Demographic characteristics Geographic Characteristics Psychographic characteristics Basic Needs and Benefits Sought
- 17. MARKET IMPLEMENTATION PROCESS Marketing implementation is the process of turning your marketing strategies into actions. Specially you need to address Who is responsible for each action Where will action take place When does it need to occur and how will the action actually implemented.
- 18. STEPS IN THE PROCESS Describe any Risk Define The Various Control Analyze the Financial Aspects Design and Implementation Schedule Personnel Budgets Analyse and Assess Organizational Preparedness Clarify the Implementation Objectives
- 19. IMPLEMENTATION AND MONITORING TOOLS AND TECHNIQUES The McKinsey 7Ss modal