Imppt
The document discusses several key aspects of moving ecommerce websites global, including supporting multiple languages, localizing content and design elements for different regions, and maintaining a consistent global brand identity while catering to local audiences. It notes Google supports over 100 languages and Wikipedia has content in over 250 languages. For websites to reach 80% of internet users, supporting at least 10 languages is important. Localization requires adapting elements like search engines, promotions, icons and photos for each market. Global navigation must allow users to find their local website in their own language. Consistency in global design templates makes internal management easier while still supporting local needs. The challenges of going global include infrastructure, geographic distances, linguistic differences, varying user demographics and behaviors,
