Website Localization – Industry Best Practices by TripleInk

Breakfast Seminar June 2010
Website Localization – Industry Best Practices

Introductions
 Sandra Gengler – Director of Client Services
 Uta Moncur – Director of Technology Services
 TripleInk
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Multilingual marketing communications agency
Multinational, multi-disciplinary staff
Virtual global footprint
Language Services
Multilingual Production Services
Multicultural Consulting and Creative Services

© Copyright 2010 TripleInk

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Agenda
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What is Website Localization?
Why should I care?
Best Practices
Workflow
What else should I consider?
What to look for in a L10n Partner
Q&A


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What is Website Localization?


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Why Should I Care?
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Global web
Purchasing power
Site stickiness
Buyer confidence
Regulatory concerns


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Internet Users by Language
Korean 2%

Rest 17%

English 28%

Russian 3%
French 3%

Arabic 3%
German 4%
Chinese 23%

Portuguese 4%
Japanese 5%
Spanish 8%

Source: Internet World Stats, Miniwatts Marketing Group, Dec. 2009


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Best Practices: Best Global Websites
 2010 Web Globalization Report Card
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Global Reach
Global Navigation
Global Consistency
Localization
Local Community Engagement

Source: Byte Level Research, The Web Globalization Report Card, 2010


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Best Practices: Global Reach and ROI
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Countries that give you the best return
Languages that matter most
Regulatory / legal issues
Plan for growth
Ten Mega-Languages account for 76 % of online access


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The Ten Mega-Languages
GDP:

Source: CIA World Factbook, Wikipedia,
Common Sense Advisory, Ethnologue

US (25%) China (15%)
Japan India Germany
UK Russia France
Brazil Italy Mexico
Spain South-Korea
Canada

10 Mega-Languages:

Internet Users:

English
Simplified Chinese
Japanese Spanish German
Portuguese French
Korean Italian
Russian

China (19%) US (14%)
Japan India Brazil
Germany UK Russia
France South-Korea
Indonesia Spain
Canada Italy


# of
Native Speakers:
Simplified Chinese (13%)
Spanish (5%) English (5%)
Arabic Portuguese
Hindi Bengali Russian
Japanese German
French

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Best Practices: Global Navigation
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Site Organization
Country Domains
Global Gateway
Geolocation / Language negotiation
IDNs


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 Site Organization


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 Country Domains


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 Country Domains
 Global Gateway


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Site Organization
Country Domains
Global Gateway


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Site Organization
Country Domains
Global Gateway
IDNs


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Best Practices: Global Consistency
 Globally-consistent templates, flexible and scalable
 Shared platforms
 Avoid elements that do not travel well


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Best Practices: Content Localization
 Personalization
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Language
Culture
Demographic
Niche

 Content Localization
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centralized / translated
Product/Service Info
Corporate Info
Support
locally-generated / user-generated
Community


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Best Practices: Workflow

Architecture,
Content & Design

Development,
Testing & Approvals

Consulting &
Estimates

Translation
& Editing


Localization

In-Country
Reviews

Updates &
Expansion

Launch

Production

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Launch

Testing

Final
Approvals

What Else Should I Consider?
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Writing Conventions
Culture
Legal
Formats
Technical
Infrastructure
e-commerce


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What to Look For in a L10n Partner
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Partner vs. Vendor
Certifications
Subject-matter expertise
Attention to detail
Turn-key deliverables


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Q&A


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Uta Moncur
Director, Technology Services
612.342.9654
umoncur@tripleink.com


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Website Localization – Industry Best Practices by TripleInk

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