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Improve customer service with
automated sales and order lifecycle processes using Jira Service Desk
TANIA VAN WYK DE VRIES | CEO | INFOWARE STUDIOS | @TANIASUPAGIRL
$823m
Small increases in customer service delivery can have a
MASSIVE impact on company revenue
Submarine
communications
end-to-end wholesale and
enterprise connectivity
Netherlands, Germany,
France, United Kingdom,
India, Djibouti, Rwanda,
Uganda, Kenya, Tanzania,
Mozambique, Botswana,
South Africa, Ghana,
Nigeria
Telecoms
industry
$21m
Estimated revenue
250+
No of employees
8000+
Partners and suppliers
3
Acquisitions
250+
No of employees
$21M
Estimated revenueTelecoms
industry
8000+
Partners and suppliers
3
Acquisitions
Telecoms
industry
8000+
Partners and suppliers
250+
No of employees
$21M
Estimated revenue
3
Acquisitions
Telecoms
industry
3
Acquisitions
$21M
Estimated revenue
250+
No of employees
8000+
Partners and suppliers
Service
Delivery
Team
End-to-end order
fulfilment
Internal and
external parties
16 weeks to
deliver
Service
Delivery
Team
Internal and
external parties
16 weeks to
deliver
End-to-end order
fulfilment
Service
Delivery
Team
End-to-end order
fulfilment
Internal and
external parties
16 weeks to
deliver
Service
Delivery
Team
End-to-end order
fulfilment
Internal and
external parties
16 weeks to
deliver
Jira Service Desk
the magic ingredient, the glue between
all the parts and parties.
Managing all the
moving parts and
people was very
stressful before Jira
Service Desk.
Service Delivery Manager
USERS INVOLVED
! !!
! !
!
!
CUSTOMER SALES PROCUREMENT SUPPLIERS
FINANCETECH SUPPORTQUALITY ASSURANCE
CUSTOMER
Wholesale and enterprise
INTERNAL SALES
Place orders – new, existing customers
Sensitive data
PROCUREMENT
Supplier registrations & orders.
SUPPLIERS
Key partners - hardware, connectivity
QUALITY ASSURANCE
Confirm quality of services delivered
TECHNICAL SUPPORT
Technical support to the quality assurance and service
delivery teams.
External supplier. Competitor.
FINANCE
Billing of the customer on completion of order
Problems experienced
Disparate
information
Visibility and
transparency
Communication
failure points
Many parties
involved
Will we make SLA?
Manual effort
wasting time
APPLICATIONS, ATLASSIAN PRODUCTS AND ADD-ONS
CRM CUSTOMER PORTAL ERP COMMUNICATION
PLATFORM
JIRA REST
API
JIRA SERVICE
DESK
JIRA CORE JIRA
REPORTING
iPaaS
Custom built
NFEED TABLE GRID SCRIPT RUNNER
CUSTOMER
SATISFACTION
SURVEY
SMART
ATTACHMENTS
MULTI-LEVEL
CASCADING SELECT
APPLICATIONS, ATLASSIAN PRODUCTS AND ADD-ONS
CRM CUSTOMER PORTAL ERP COMMUNICATION
PLATFORM
NFEED TABLE GRID SCRIPT RUNNER
CUSTOMER
SATISFACTION
SURVEY
SMART
ATTACHMENTS
JIRA REST
API
JIRA SERVICE
DESK
JIRA CORE JIRA
REPORTING
iPaaS
Custom built
MULTI-LEVEL
CASCADING SELECT
APPLICATIONS, ATLASSIAN PRODUCTS AND ADD-ONS
CRM CUSTOMER PORTAL ERP COMMUNICATION
PLATFORM
JIRA REST
API
JIRA SERVICE
DESK
JIRA CORE JIRA
REPORTING
iPaaS
Custom built
NFEED TABLE GRID SCRIPT RUNNER
CUSTOMER
SATISFACTION
SURVEY
SMART
ATTACHMENTS
MULTI-LEVEL
CASCADING SELECT
APPLICATIONS, ATLASSIAN PRODUCTS AND ADD-ONS
CRM CUSTOMER PORTAL ERP COMMUNICATION
PLATFORM
JIRA REST
API
JIRA SERVICE
DESK
JIRA CORE JIRA
REPORTING
iPaaS
Custom built
NFEED TABLE GRID SCRIPT RUNNER
CUSTOMER
SATISFACTION
SURVEY
SMART
ATTACHMENTS
MULTI-LEVEL
CASCADING SELECT
Sales tracking
Update of
customer info.
Procurement
Supporting
services from
suppliers
Invoice customer
for services
ordered.
Track and manage a
customer order
across all parties.
Operational processes supported
Feedback post order
completion.
Fault logging.
Making sure the order
is delivered on the
right quality
standards.
CRM
PROCUREMENT
ORDER DELIVERY CUSTOMER SUPPORT
TECHNICAL SUPPORT
QUALITY ASSURANCE
BILLING
CRM PROCUREMENT
TECHNICAL SUPPORT
QUALITY ASSURANCE
CUSTOMER SUPPORT
BILLING
ORDER DELIVERY
INSTALLATION
PROCUREMENT QUALITY ASSURANCE
SUPPLIERS
Improve Customer Service with Automated Sales and Order Lifecycle Processes Using Jira Service Desk
CREATE ORDER
Sales Force
Workflow
Status change
Update field info
Info from sales force populated
onto the order
Please remember
You don’t always need the line or text at all.
Jira Server Platform REST API
POST /rest/api/2/issue
SYSTEM INTEGRATIONS
iPaaS
Central integration
orchestration
layer
PULL FROM MASTER DATA SOURCES
nFeed
Retrieve info from SQL DB
iDalko Table Grid
Display info in a table
Write back info updated
MOVING TO PLANNING
Send emails
Based on order place from…..
Create subtasks
Info from sales force populated
onto the order
Please remember
You don’t always need the line or text at all.
Script Runner
ScriptRunner
Post
Functions
Custom script
Create sub-task
Clone issue
Send email
Integrate
ScriptRunner
Post
Functions
A built-in script
Sub-task on Parent issue
Custom script
Create sub-task
Clone issue
Send email
Integrate
Create sub-task
ScriptRunner
Post
Functions
A built-in script
Clone an issue into another project
Create sub-task
Clone issue
Send email
Integrate
Custom script
Clone issue
ScriptRunner
Post
Functions
A built-in script
Send a custom email
Create sub-task
Clone issue
Send email
Integrate
Custom script
Send email
ScriptRunner
Post
Functions
A built-in script
Send a custom email
Create sub-task
Clone issue
Send email
Integrate
Custom script
Send email
ScriptRunner
Post
Functions
Custom script
Calling a web hook
Create sub-task
Clone issue
Send email
Integrate
Custom script
Integrate
ScriptRunner
Script
Listeners
Issue updated event
Teams changed based on custom field
Copy data
Add comments
Integrate
Send emailSend email
ScriptRunner
Script
Listeners
Issue updated event
Keep linked issues and order info in sync
Copy data
Add comments
Send email
Copy data
Integrate
ScriptRunner
Script
Listeners
Issue commented event
Add subtask comment to parent
Copy data
Add comments
Send email
Add comments
Integrate
ScriptRunner
Script
Listeners
Issue created event
Get master data from other systems
Copy data
Add comments
Send email
Integrate
Photo by rawpixel.com from Pexels
AUTOMATED COMMUNICATIONS
REST API
IPaaS
SEND EMAIL, SMS OR WHATSAPP
Edit Issue
Custom text or template
Custom request participants
Send documents attached to
the order
Script Runner
SCRIPT
LISTENERS
Workflow
transition
Send documents attached to
the order
Comments added
Communications back from
customers or suppliers
REPORTING ON IT ALL
Sales Force
Customer Portal
Acumatica ERP
REST API
IPaaS
Improve Customer Service with Automated Sales and Order Lifecycle Processes Using Jira Service Desk
Dashboard click-through
Improve Customer Service with Automated Sales and Order Lifecycle Processes Using Jira Service Desk
Dashboard filters
Multi-dimensional graphs
Multi-dimensional graphs
Multi-dimensional graphs
Multi-dimensional graphs
Multi-dimensional graphs
Multi-dimensional graphs
Benefits realised
Informed=
happy customer
2acquisitions
Saving time,
increase
performance
End-to-end
visibility
Data metrics to
track growth
400orders per
service delivery
manager
Lessons learned
Customer: industry
knowledge
Partner: tool
knowledge
SINGLE TEAM
SIMPLE, COST
EFFECTIVE
SOLUTION
Lessons learned
Customer and tool expert
requirement workshops
All vendors together:
workshop + plan
Start: industry, processes
Where you can start ….
Systems you can
integrate
Points for improved
communication
Performance
metrics visible
Improve Customer Service with Automated Sales and Order Lifecycle Processes Using Jira Service Desk
TANIA VAN WYK DE VRIES | CEO | INFOWARE STUDIOS | @TANIASUPAGIRL
Thank you!

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Improve Customer Service with Automated Sales and Order Lifecycle Processes Using Jira Service Desk