Improvement of BITS Co-operative store : AKSHAY
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This document summarizes a student project to improve the BITS Co-operative store (Akshay) based on surveys of customers. A group of 7 students conducted online and offline surveys to understand reasons for low sales. The surveys found that customers were dissatisfied with long queues, limited products and store hours, and inadequate staffing. To address these issues, the group suggested reducing billing time by using student IDs, increasing billing counters and staff, improving product organization and labels, and offering home delivery. The objective was to improve customer satisfaction and increase sales and profits for the store.
Improvement of BITS Co-operative store : AKSHAY
- 1. IMPROVEMENT OF BITS CO-OPERATIVE STORE AKSHAY Group Members: Ankita Dey Debasis Rath Darvin Xeona Prateek Singh Bapna Vaishali Saxena Saurabh Tripathi Submitted to: Dr. Jayashree Mahesh Instructor in-charge
- 2. IMPORTANCE OF AKSHAY IN BITS Serves the daily requirements of students and staff members in BITS-Pilani campus. Almost all type of goods are available under one roof. Akshay provides goods at subsidized price to students and faculties in BITS campus. Often it acts as quick solution in case of urgent need. Students need not to go out of campus late night.
- 3. REASONS HAMPERING THE SALES AT AKSHAY As per observation: Long queue at billing counter Immobility because of long queue Limited number of products Limited store staff Internal ambience
- 4. WHAT IS OUR OBJECTIVE? To provide suggestions for improvement of Akshay, whereby reducing inconvenience to store employees as well as customers, increasing facilities provided, reducing time and resource consumption and thus increasing sales, profits and overall customer satisfaction.
- 5. METHODOLOGY Observing the processes Conducting survey in form of questionnaire Taking customer response and analyzing the data Proposing the solution Implementation of solution, that is feasible and meets customers’ requirements
- 7. ONLINE SURVEY A questionnaire was prepared using Google forms. It was promoted through Facebook groups and group mails. Response were recorded
- 8. OFFLINE SURVEY Printed copies of questionnaire were distributed to students in the hostel Responses were recorded on the same sheet and later converted to soft copies Graphs were plotted based on online as well as offline responses
- 9. RESPONSES AND ANALYSIS OF ONLINE SURVEY
- 10. 3. How satisfied are you with variety of products available? 30 25 20 15 10 5 0 Extremely satisfied Satisfied Neutral Dissatisfied Extremely dissatisfies
- 11. 6. How do you find the display system of store? 25 20 15 10 5 0 Very convenient Convenient Neutral Inconvenient Very inconveneint
- 13. 10. Do you think there is adequate number of staff in the store? 45 40 35 30 25 20 15 10 5 0 Yes No
- 14. CONCLUSION Based on the analysis of the responses to the survey, it was found that most people avoid going to BITS CO-OP because of the following reasons: Long queue at the billing counter Inconvenient store hours Unavailability of categories like electronic gadgets and milk products Inadequate number of staffing
- 15. SUGGESTIONS FOR IMPROVEMENT Reduce billing time BITS ID card can be used for billing Increase no. of billing counters Space Management Proper arrangement of products with labels of each section, visible to the customer Customer Satisfaction Increase store staff Home Delivery
- 16. THANK YOU!!!