Improving customer service and marketing by using chatbots
0 likes130 views
Chatbots are AI-based programs that simulate human conversation, helping businesses improve customer service and marketing by offering 24/7 support, reducing operational costs, and automating repetitive tasks. While they provide convenience and data collection benefits, complex bots may frustrate users, and some customers still prefer human interaction. Local companies can leverage chatbots by focusing on solving specific problems to enhance customer experience and efficiency.
Improving customer service and marketing by using chatbots
- 1. Improving Customer Service and Marketing by using Chatbots
- 3. What are Chatbots? A computer program that simulates human conversation, using artificial intelligence. It understands the intent of the user, and sends a response based on business rules and data of the organization.
- 5. Different types of Chatbots
- 6. Convenience for Users Reduce cost of contacting companies (No need for minutes) Saved responses from service provider Synced between desktop and mobile Can receive files for manuals etc. No need to download a new app to contact businesses
- 7. Convenience for Businesses Data collection on customers Quality mobile apps are expensive to build, maintain and deploy. ROI is low. Reduce time spent on monotonous tasks. Available 24/7 and fast responses (5 minutes rule) Business can focus on bringing value to customers instead of fighting fires.
- 8. What are the cons? Complex bots would frustrate users Needs to be integrated into business processes Natural Language Processing (NLP) while quite good needs to be trained Some customers prefer to speak to a person
- 10. The Reality / The Opportunity
- 12. Chatbots can affect many sectors Food
- 13. Chatbots can affect many sectors Law
- 14. Chatbots can affect many sectors Finance
- 15. Chatbots can affect many sectors Insurance
- 16. How can local companies use Chatbots? Focus simply on solving a problem Speed is the key Provide convenience to your customers
- 17. Conclusion Chatbots are a growing technology for businesses to provide 24/7 service to customers. Chatbots can save your business money by automating tasks Focus on one problem to solve with your Chatbot it should provide speed and convenience Any issues a user may have while using a Chatbot should be forwarded to a human to alleviate frustration.