This document discusses improving practitioner decision making through data and analytics at Auckland District Health Board (ADHB). It outlines Ali Khan's role as Data & Analytics Director and responsibilities at ADHB. It then discusses how ADHB is starting to use previously inaccessible data by applying new technologies to gain better clinical and operational insights. Finally, it proposes a self-service analytics model to enable business users to safely access and use their data to build new insights and drive innovation.