Improving the Quality and Safety of 
your Service 
Carol Marley - Improvement Manager 
Improving health outcomes across England by providing improvement and change expertise
Take a few minutes to think 
about something you would 
like to change have a chat 
to the person next to you 
about your idea
“Here is Edward Bear coming downstairs 
now, bump, bump, bump, on the back of 
his head, behind Christopher Robin. It is, 
as far as he knows, the only way of 
coming downstairs, but sometimes he 
feels that there really is another way… 
if only he could stop bumping for 
a moment and think of it!” 
A. A. Milne
• Improvement work is not difficult 
• It’s not necessary to start from scratch 
• It’s pointless to just tell people to work harder; 
it’s better to try and work differently 
• If you don’t do things differently, things won’t 
change and are unlikely to improve 
Time out
Improving the quality & safety of your service
“Every system is perfectly designed to get 
the results it achieves” 
Paul Batalden 
Dartmouth Medical School, New Hampshire, USA.
The NHS Change Model 
8 components
Aims 
Measurements 
Change ideas 
The Improvement Guide 
Langley et al (1996) 
Model for Improvement 
What are we trying to 
accomplish? 
How will we know that a 
change is an improvement? 
What changes can we make that will 
result in the improvements that we seek 
? 
Act Plan 
Study Do 
Testing ideas before 
implementing changes
The ‘Plan, Do, Study, Act’ cycle
What are you trying to accomplish? 
First define your aim…
We all know what we are doing… 
• Can you picture…
Improving the quality & safety of your service
Why does defining your aim matter? 
• If you don’t know where you are going, you 
are likely to end up somewhere else… 
• How do we know what to measure if we don’t 
know what we are trying to achieve? 
• Focus on the problem and the gap – what do 
you need to tackle and what will it change? 
• It’s not about the solution!
Getting the right people 
involved and supporting 
the process of change
How you feel about change?
Attitudes to change differ… 
Proportionate 
enthusiasm 
Healthy 
scepticism 
Annoying 
evangelism 
Irrational 
obstructionism 
Moderate 
interest
How do you feel if your not told 
about changes? 
How do you feel if you’re the last 
to know?
Have you got the right people involved? 
• Psychiatrists, nurses, managers, care staff, 
pharmacists, patients, carers, families, 
commissioners, trust service improvement / 
project management office, communications 
team, chief executive, schools …
Attitudes to change differ… 
Proportionate 
enthusiasm 
Healthy 
scepticism 
Annoying 
evangelism 
Irrational 
obstructionism 
Moderate 
interest
Attitudes to change 
Proportionate 
enthusiasm 
Healthy 
scepticism 
Annoying 
evangelism 
Irrational 
obstructionism 
Moderate 
interest 
Calming down 
Keeping in real world 
Perspective 
Focussing ? 
Support 
Direction 
Feedback 
Motivating 
Exploring 
Evidence of benefit 
“Unpacking” 
Debate (argument) 
Selling
What are you going to tell them 
and how??
ADD Grief loss model
We all respond differently 
• Analyst 
• Amiable 
• Social (Expressive) 
• Driver
Analyst Amiable Expressive Driver 
Analytical Patient Verbal Action-orientated 
Controlled Loyal Motivating Decisive 
Orderly Sympathetic Enthusiastic Problem solver 
Precise Team person Gregarious Direct 
Disciplined Relaxed Convincing Assertive 
Deliberate Mature Impulsive Demanding 
Cautious Supportive Generous Risk-taker 
Diplomatic Stable Influential Forceful 
Accurate Considerate Charming Competitive 
Conscientious Empathetic Confident Independent 
Fact finder Persevering Inspiring Determined 
Systematic Trusting Dramatic Results-orientated 
Logical Congenial Optimistic 
Conventional Animated
The Analyst: Technical Specialist 
May be perceived 
positively as 
May be perceived 
negatively as 
How to work better 
with analysts 
• accurate • critical • tell how first 
• conscientious • picky • list pros & cons 
• serious • moralistic • be accurate & logical 
• persistent • stuffy • provide evidence 
• organised • stubborn • provide deadlines 
• deliberate • indecisive • give them time 
• cautious • don’t rush or surprise
The Analyst 
• Interested in, and places an high value on, facts, figures, data 
and reason 
• Others may describe them as analytical, systematic or 
methodical 
• They tend to follow an orderly approach when tackling tasks 
• Well organised and thorough 
• Sometimes seen as too cautious, overly structured and does 
things ‘by the book’ 
• They analyse, consider and project 
• They view time in a linear (sequential) fashion
Communicating with an Analyst 
• They want facts, figures and data in the 
message 
• It should be presented in an orderly fashion, 
with supporting documentation 
• Give them time to examine reports etc 
Written communications will be quite formal and precise, 
listing key points. 
They may use and outline style, with sub-headings and 
numbered sections. 
Tables and appendices, with facts and figures will also be 
included.
The Amiable: Relationship Specialist 
May be perceived 
positively as 
May be perceived 
negatively as 
How to work better 
with amiables 
• patient • hesitant • tell why & who first 
• respectful • ‘wishy-washy’ • ask instead of telling 
• willing • pliant • draw out their opinions 
• agreeable • conforming • chat about their life 
• dependable • dependent • define expectations 
• concerned • unsure • strive for harmony 
• relaxed • laid back 
• organised 
• mature 
• empathetic
The Amiable 
• Interested in, & places a high value on, relationships, feelings, 
interactions and affiliation with others 
• Often described as warm and sensitive to feelings of others, 
and a loyal & supportive friend 
• May be viewed as too emotional/ sentimental and too easily 
swayed by others 
• Will often make reference to past events and their 
relationships over a period of time
Communicating with an Amiable 
• Make sure the human dimensions of the situation are 
included 
• Include how others may feel about the matter 
• Let them know who else will be involved 
• Include past experiences in a similar situation 
Written communications will be quite informal, chatty and 
friendly. 
They may inject names and make reference to others and to past 
events
The Expressive: Social Specialist 
May be perceived 
positively as 
May be perceived 
negatively as 
How to work better with 
expressives 
• verbal • a talker • tell who first 
• inspiring • overly dramatic • be enthusiastic 
• ambitious • impulsive • allow for fun 
• enthusiastic • undisciplined • support their creativity & 
intuition 
• energetic • excitable • talk about people & goals 
• confident • egotistical • value feelings & opinions 
• friendly • flaky • keep fast paced 
• influential • manipulating • be flexible
The Expressive 
• Interested in taking people with them, enthusing them with 
optimism and energy 
• Tend to be open with people and willing to make a personal 
investment 
• Generally very good with people 
• Can frighten people by being over-dominant 
• May feel personally let down by people or left out 
• They tend to be poor with detail 
• Their hunches can go wrong
Communicating with an Expressive 
• They will be looking for the new and the 
exciting aspects of the message 
• Include some kind of innovation to hook the 
expressive 
Written communications can tend to be rather vague and 
abstract. 
They are inclined to be idea orientated and are often quite 
lengthy in making a point.
The Driver: Command Specialist 
May be perceived 
positively as 
May be perceived 
negatively as 
How to work better 
with drivers 
• decisive • pushy • tell what & when first 
• independent • one man show • keep fast paced 
• practical • tough • don’t waste time 
• determined • demanding • be business like 
• efficient • dominating • give some freedom 
• assertive • an agitator • talk results 
• risk-taker • cuts corners • find shortcuts 
• direct • insensitive 
• a problem solver
The Driver 
• Places great emphasis on action and results 
• Often viewed as decisive, direct and pragmatic 
• They view time as here and now, like to get things done and 
hate spinning things out 
• They translate ideas into action, and are dynamic & 
resourceful 
• Sometimes accused of only seeing the short term, and 
neglecting long-range implications 
• Can be seen as too impulsive, simplistic, and acting before 
they think
Communicating with a Driver 
• They will want to know ‘what are we going to 
do’? 
• ‘How soon we are going to do it’ is also very 
important to them 
Written communications will be brief, sketchy and crisp. 
They may resent having to take the time to write and will often 
scribble a reply on the senders original message and return it to 
them.
Measurement for Improvement 
“All improvement will require change, 
but not all change will result in improvement”
Aims 
Measurements 
Change ideas 
The Improvement Guide 
Langley et al (1996) 
Model for Improvement 
What are we trying to 
accomplish? 
How will we know that a 
change is an improvement? 
What changes can we make that will 
result in the improvements that we seek 
? 
Act Plan 
Study Do 
Testing ideas before 
implementing changes
“It feels like…” or “I think …” just 
isn’t enough
If you don’t measure, you wont know… 
• If the changes we make have actually made a difference 
• If it is an improvement 
• How much difference the change has made 
• If the improvement has stayed in place? 
• Measurement can show: 
– How well the current testing is performing 
– Whether you have reached your aim 
– How much variation there is in the data/process 
– Small test of change 
– Whether the changes have resulted in improvement 
– Whether a change has been sustained
Top tips when starting to measure: 
• Seek usefulness not perfection 
• Measure the minimum. 
• Remember the goal is improvement and not a new 
measurement system. 
• Aim to make measurement part of the daily routine. 
• Don’t let measure issues delay the start of your PDSA 
cycles.
Why Baseline? 
• To understand current position 
• Development of a hypothesis 
• Enables teams to define success 
• For evaluation purposes 
• Before and After comparisons 
• Assessment 
• ??How much data??
Where can we get data from?
Project Metrics 
• Don’t forget to baseline 
• Measure times between patient journey steps 
A B 
• Measure the demand on the service 
• Measure your capacity 
• 
• Number on caseload
Got the data… what next? 
Understanding the information 
Root Cause Analysis 
Problem Solving
Tools to help people through the change process 
•Communicate communicate communicate 
•Be inclusive 
•What’s in it for me 
•Deal with conflict as it occurs 
•Don’t tolerate bad behaviour 
•Be honest 
•Manage expectations 
•Be aspirational/accountable/disciplined 
•Don’t impose solutions baste on emotion/opinion 
•Be part of the action plan
Leadership 
Culture

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Improving the quality & safety of your service

  • 1. Improving the Quality and Safety of your Service Carol Marley - Improvement Manager Improving health outcomes across England by providing improvement and change expertise
  • 2. Take a few minutes to think about something you would like to change have a chat to the person next to you about your idea
  • 3. “Here is Edward Bear coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way… if only he could stop bumping for a moment and think of it!” A. A. Milne
  • 4. • Improvement work is not difficult • It’s not necessary to start from scratch • It’s pointless to just tell people to work harder; it’s better to try and work differently • If you don’t do things differently, things won’t change and are unlikely to improve Time out
  • 6. “Every system is perfectly designed to get the results it achieves” Paul Batalden Dartmouth Medical School, New Hampshire, USA.
  • 7. The NHS Change Model 8 components
  • 8. Aims Measurements Change ideas The Improvement Guide Langley et al (1996) Model for Improvement What are we trying to accomplish? How will we know that a change is an improvement? What changes can we make that will result in the improvements that we seek ? Act Plan Study Do Testing ideas before implementing changes
  • 9. The ‘Plan, Do, Study, Act’ cycle
  • 10. What are you trying to accomplish? First define your aim…
  • 11. We all know what we are doing… • Can you picture…
  • 13. Why does defining your aim matter? • If you don’t know where you are going, you are likely to end up somewhere else… • How do we know what to measure if we don’t know what we are trying to achieve? • Focus on the problem and the gap – what do you need to tackle and what will it change? • It’s not about the solution!
  • 14. Getting the right people involved and supporting the process of change
  • 15. How you feel about change?
  • 16. Attitudes to change differ… Proportionate enthusiasm Healthy scepticism Annoying evangelism Irrational obstructionism Moderate interest
  • 17. How do you feel if your not told about changes? How do you feel if you’re the last to know?
  • 18. Have you got the right people involved? • Psychiatrists, nurses, managers, care staff, pharmacists, patients, carers, families, commissioners, trust service improvement / project management office, communications team, chief executive, schools …
  • 19. Attitudes to change differ… Proportionate enthusiasm Healthy scepticism Annoying evangelism Irrational obstructionism Moderate interest
  • 20. Attitudes to change Proportionate enthusiasm Healthy scepticism Annoying evangelism Irrational obstructionism Moderate interest Calming down Keeping in real world Perspective Focussing ? Support Direction Feedback Motivating Exploring Evidence of benefit “Unpacking” Debate (argument) Selling
  • 21. What are you going to tell them and how??
  • 22. ADD Grief loss model
  • 23. We all respond differently • Analyst • Amiable • Social (Expressive) • Driver
  • 24. Analyst Amiable Expressive Driver Analytical Patient Verbal Action-orientated Controlled Loyal Motivating Decisive Orderly Sympathetic Enthusiastic Problem solver Precise Team person Gregarious Direct Disciplined Relaxed Convincing Assertive Deliberate Mature Impulsive Demanding Cautious Supportive Generous Risk-taker Diplomatic Stable Influential Forceful Accurate Considerate Charming Competitive Conscientious Empathetic Confident Independent Fact finder Persevering Inspiring Determined Systematic Trusting Dramatic Results-orientated Logical Congenial Optimistic Conventional Animated
  • 25. The Analyst: Technical Specialist May be perceived positively as May be perceived negatively as How to work better with analysts • accurate • critical • tell how first • conscientious • picky • list pros & cons • serious • moralistic • be accurate & logical • persistent • stuffy • provide evidence • organised • stubborn • provide deadlines • deliberate • indecisive • give them time • cautious • don’t rush or surprise
  • 26. The Analyst • Interested in, and places an high value on, facts, figures, data and reason • Others may describe them as analytical, systematic or methodical • They tend to follow an orderly approach when tackling tasks • Well organised and thorough • Sometimes seen as too cautious, overly structured and does things ‘by the book’ • They analyse, consider and project • They view time in a linear (sequential) fashion
  • 27. Communicating with an Analyst • They want facts, figures and data in the message • It should be presented in an orderly fashion, with supporting documentation • Give them time to examine reports etc Written communications will be quite formal and precise, listing key points. They may use and outline style, with sub-headings and numbered sections. Tables and appendices, with facts and figures will also be included.
  • 28. The Amiable: Relationship Specialist May be perceived positively as May be perceived negatively as How to work better with amiables • patient • hesitant • tell why & who first • respectful • ‘wishy-washy’ • ask instead of telling • willing • pliant • draw out their opinions • agreeable • conforming • chat about their life • dependable • dependent • define expectations • concerned • unsure • strive for harmony • relaxed • laid back • organised • mature • empathetic
  • 29. The Amiable • Interested in, & places a high value on, relationships, feelings, interactions and affiliation with others • Often described as warm and sensitive to feelings of others, and a loyal & supportive friend • May be viewed as too emotional/ sentimental and too easily swayed by others • Will often make reference to past events and their relationships over a period of time
  • 30. Communicating with an Amiable • Make sure the human dimensions of the situation are included • Include how others may feel about the matter • Let them know who else will be involved • Include past experiences in a similar situation Written communications will be quite informal, chatty and friendly. They may inject names and make reference to others and to past events
  • 31. The Expressive: Social Specialist May be perceived positively as May be perceived negatively as How to work better with expressives • verbal • a talker • tell who first • inspiring • overly dramatic • be enthusiastic • ambitious • impulsive • allow for fun • enthusiastic • undisciplined • support their creativity & intuition • energetic • excitable • talk about people & goals • confident • egotistical • value feelings & opinions • friendly • flaky • keep fast paced • influential • manipulating • be flexible
  • 32. The Expressive • Interested in taking people with them, enthusing them with optimism and energy • Tend to be open with people and willing to make a personal investment • Generally very good with people • Can frighten people by being over-dominant • May feel personally let down by people or left out • They tend to be poor with detail • Their hunches can go wrong
  • 33. Communicating with an Expressive • They will be looking for the new and the exciting aspects of the message • Include some kind of innovation to hook the expressive Written communications can tend to be rather vague and abstract. They are inclined to be idea orientated and are often quite lengthy in making a point.
  • 34. The Driver: Command Specialist May be perceived positively as May be perceived negatively as How to work better with drivers • decisive • pushy • tell what & when first • independent • one man show • keep fast paced • practical • tough • don’t waste time • determined • demanding • be business like • efficient • dominating • give some freedom • assertive • an agitator • talk results • risk-taker • cuts corners • find shortcuts • direct • insensitive • a problem solver
  • 35. The Driver • Places great emphasis on action and results • Often viewed as decisive, direct and pragmatic • They view time as here and now, like to get things done and hate spinning things out • They translate ideas into action, and are dynamic & resourceful • Sometimes accused of only seeing the short term, and neglecting long-range implications • Can be seen as too impulsive, simplistic, and acting before they think
  • 36. Communicating with a Driver • They will want to know ‘what are we going to do’? • ‘How soon we are going to do it’ is also very important to them Written communications will be brief, sketchy and crisp. They may resent having to take the time to write and will often scribble a reply on the senders original message and return it to them.
  • 37. Measurement for Improvement “All improvement will require change, but not all change will result in improvement”
  • 38. Aims Measurements Change ideas The Improvement Guide Langley et al (1996) Model for Improvement What are we trying to accomplish? How will we know that a change is an improvement? What changes can we make that will result in the improvements that we seek ? Act Plan Study Do Testing ideas before implementing changes
  • 39. “It feels like…” or “I think …” just isn’t enough
  • 40. If you don’t measure, you wont know… • If the changes we make have actually made a difference • If it is an improvement • How much difference the change has made • If the improvement has stayed in place? • Measurement can show: – How well the current testing is performing – Whether you have reached your aim – How much variation there is in the data/process – Small test of change – Whether the changes have resulted in improvement – Whether a change has been sustained
  • 41. Top tips when starting to measure: • Seek usefulness not perfection • Measure the minimum. • Remember the goal is improvement and not a new measurement system. • Aim to make measurement part of the daily routine. • Don’t let measure issues delay the start of your PDSA cycles.
  • 42. Why Baseline? • To understand current position • Development of a hypothesis • Enables teams to define success • For evaluation purposes • Before and After comparisons • Assessment • ??How much data??
  • 43. Where can we get data from?
  • 44. Project Metrics • Don’t forget to baseline • Measure times between patient journey steps A B • Measure the demand on the service • Measure your capacity • • Number on caseload
  • 45. Got the data… what next? Understanding the information Root Cause Analysis Problem Solving
  • 46. Tools to help people through the change process •Communicate communicate communicate •Be inclusive •What’s in it for me •Deal with conflict as it occurs •Don’t tolerate bad behaviour •Be honest •Manage expectations •Be aspirational/accountable/disciplined •Don’t impose solutions baste on emotion/opinion •Be part of the action plan