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Improving Mobile Search Engine Listings

S
Suzzicks

This document discusses improving mobile web listings. It notes that mobile web usage is growing rapidly as phones take on more computing functions. It encourages optimizing listings now rather than later to gain market share as mobile becomes more important. It provides tips for better mobile listings such as testing on mobile simulators, optimizing sites for mobile, submitting mobile sitemaps, and including action-oriented details like addresses and phone numbers.

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Improving Mobile Web Listings SES NY ’08 By: Cindy Krum CEO & Founder Rank-Mobile
 
Why Should You Care About Mobile Web Listings? Mass Mobile Convergence Phone E-mail/Calendar SMS/MMS Pictures/Video Music Simple Computing Web Browsing Gaming Most Targeted Marketing EVER Credit Report Age SSN Debt Shopping Habits Physical Address Location – at ALL Times Address Book/Calendar Email & Web Browsing Mobile Web Purchases
Why Should We Deal with This Now Rather than Later? Mobile Web is Not Just a Fad Master the Medium before Your Competitors Lots of Market Share to be Moved Cost of Failure & Testing is Low The iPhone Set the Bar Mobile Web Search Indicates Desire for Immediate Action!!!!!
What Can We Do Today to Prepare for The Future? Understand Mobile Search Engine Listings Leverage Your Mobile Listings
Understand Mobile Search Engine Listings
Google & Google Mobile (google.com, .ca, .co.uk, .fr, .de, .com.au or AOL Mobile) On & Off-Deck Portal (iPhone/AT&T, Nokia Search, Brightpoint) Search, Gmail, YouTube, News, Maps, RSS (iGoogle) Yahoo oneSearch On & Off-Deck Portal (Nokia, T-mobile: Europe, America Movil: Latin America) Search, Email, Flickr, RSS (onePlace), Social Network (oneCommunity), News, Sports, Weather, Finance, Entertainment MSN Live On & Off-Deck Portal (T-mobile) Search, Email, Weather, News, Social Network (Spaces), Sports, Money, Entertainment Traditional Search Listings Big Players * Mobile Search Engines Have Different Crawlers
Traditional Search Listings Example Listings: “NYC Hilton”
Leverage Your Mobile Listings
Tips & Tricks for Better Mobile Listings Test On Mobile Device Simulators Optimize Your Existing Site for Mobile Multiple External CSS Transcoding Write Compelling Optimized Meta Data Submit Mobile Site Map Submit Your Website Monitor Your Mobile Search Engine Listings No Need for Click Through Optimize for Portal/Universal Results Get Rated Include Action Oriented Stuff: Address & Link to Map Phone Number (Clickable) Hours of Operation Logo Link for Reviews Pictures
 
“ I believe the future is only the past again, entered through another gate.”   Arthur Wing Pinero, The Second Mrs. Tanqueray , 1893

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Improving Mobile Search Engine Listings

  • 1. Improving Mobile Web Listings SES NY ’08 By: Cindy Krum CEO & Founder Rank-Mobile
  • 2.  
  • 3. Why Should You Care About Mobile Web Listings? Mass Mobile Convergence Phone E-mail/Calendar SMS/MMS Pictures/Video Music Simple Computing Web Browsing Gaming Most Targeted Marketing EVER Credit Report Age SSN Debt Shopping Habits Physical Address Location – at ALL Times Address Book/Calendar Email & Web Browsing Mobile Web Purchases
  • 4. Why Should We Deal with This Now Rather than Later? Mobile Web is Not Just a Fad Master the Medium before Your Competitors Lots of Market Share to be Moved Cost of Failure & Testing is Low The iPhone Set the Bar Mobile Web Search Indicates Desire for Immediate Action!!!!!
  • 5. What Can We Do Today to Prepare for The Future? Understand Mobile Search Engine Listings Leverage Your Mobile Listings
  • 6. Understand Mobile Search Engine Listings
  • 7. Google & Google Mobile (google.com, .ca, .co.uk, .fr, .de, .com.au or AOL Mobile) On & Off-Deck Portal (iPhone/AT&T, Nokia Search, Brightpoint) Search, Gmail, YouTube, News, Maps, RSS (iGoogle) Yahoo oneSearch On & Off-Deck Portal (Nokia, T-mobile: Europe, America Movil: Latin America) Search, Email, Flickr, RSS (onePlace), Social Network (oneCommunity), News, Sports, Weather, Finance, Entertainment MSN Live On & Off-Deck Portal (T-mobile) Search, Email, Weather, News, Social Network (Spaces), Sports, Money, Entertainment Traditional Search Listings Big Players * Mobile Search Engines Have Different Crawlers
  • 8. Traditional Search Listings Example Listings: “NYC Hilton”
  • 10. Tips & Tricks for Better Mobile Listings Test On Mobile Device Simulators Optimize Your Existing Site for Mobile Multiple External CSS Transcoding Write Compelling Optimized Meta Data Submit Mobile Site Map Submit Your Website Monitor Your Mobile Search Engine Listings No Need for Click Through Optimize for Portal/Universal Results Get Rated Include Action Oriented Stuff: Address & Link to Map Phone Number (Clickable) Hours of Operation Logo Link for Reviews Pictures
  • 11.  
  • 12. “ I believe the future is only the past again, entered through another gate.”   Arthur Wing Pinero, The Second Mrs. Tanqueray , 1893