The document discusses SCAMPER, a creativity technique for stimulating innovation. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse/Rearrange. It provides examples of how each letter of SCAMPER can be applied to ideas to spur creative modifications or new innovations. The technique was created by creativity author Bob Eberle and can be used to improve existing products, services, or ideas.