In LinkedIn We Trust??? (to Source Our Candidates)
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The document presents a case study on using LinkedIn and Google's X-ray search techniques to find software developers in Chicago, focusing on keywords related to Ruby and web development. It compares the effectiveness of both search methods, highlighting that while Google includes synonyms and broader results, LinkedIn's advanced search with improved boolean strings often yields more accurate profiles. The analysis concludes that LinkedIn generally outperforms Google X-ray in this scenario, raising questions about the reliability of Google searches and the potential benefits of using a paid LinkedIn account.
In LinkedIn We Trust??? (to Source Our Candidates)
- 1. In LinkedIn We Trust ??? “In data analysis we trust” - a case study Mei Lu Founder & CEO Geekology.biz Sourcing 7 Fall 2014 Shareback @ Amazon
- 3. It looks like we A LOT
- 7. Step 1: Find a Job Posting
- 8. Software Developer - Chicago Requirements: • 2-3 years of experience writing software with Ruby • 2-3 years of web development experience with Ruby on Rails or Sinatra • Direct experience with the development and maintenance of large-scale, mission-critical web applications • Experience with TDD and BDD
- 9. Software Developer - Chicago Requirements: • 2-3 years of experience writing software with Ruby • 2-3 years of web development experience with Ruby on Rails or Sinatra • Direct experience with the development and maintenance of large-scale, mission-critical web applications • Experience with TDD and BDD
- 10. Step 2: - Use your basic (free) LinkedIn account. - Search.
- 11. LinkedIn Advanced Search: Keywords: ruby rails sinatra tdd bdd Location: "Greater Chicago Area“
- 12. Step 3: - Find a search engine. - X-ray search LinkedIn profiles.
- 13. site:www.linkedin.com "location * greater chicago area" ruby rails sinatra tdd bdd
- 14. The moment of truth - comparing results
- 17. 19 = 19 The End ???
- 18. Numbers alone don’t tell the whole story WHY, BRAD DARLINseGa,rchI FEEL SOMETHING’S MISSING FROM THIS PICTURE.
- 19. Time to do some detective work
- 20. Name LinkedIn Google X-ray Alex Kowalczuk x Brandon Bailey x x Calder Wishne x x Dan Melnick x x Darby Frey x Eduardo Garibay x x Ismail Kalimi x Jake Sikora x James Fraser x Jason Perkins x Jazmin Schroeder x JD Kaplan x Joshua Davey x x Justin Joseph x Keenan Turner x Kevin Horst x xx Marek Pyczkowski x Nate Delage x x Nickolay Schwarz x Randy Burgess x Ryan Kinderman x Shawn Klein x x Shinji Kuwayama x Stephen Wooten x Ted Price x xx Zach Briggs x Zachary Rivest x x
- 21. Name LinkedIn Google X-ray Alex Kowalczuk x Brandon Bailey x x Calder Wishne x x Dan Melnick x x Darby Frey x Eduardo Garibay x x Ismail Kalimi x Jake Sikora x James Fraser x Jason Perkins x Jazmin Schroeder x JD Kaplan x Joshua Davey x x Justin Joseph x Keenan Turner x Kevin Horst x xx Marek Pyczkowski x Nate Delage x x Nickolay Schwarz x Randy Burgess x Ryan Kinderman x Shawn Klein x x Shinji Kuwayama x Stephen Wooten x Ted Price x xx Zach Briggs x Zachary Rivest x x LinkedIn Exclusive Google X-ray Exclusive Both 10 8 9 Total 27 19 17
- 22. Question: Why are there profiles only in Google X-ray, but not in LinkedIn?
- 23. 1. Google shows us both “TDD” and “Test Driven Development”
- 24. 2. Google shows us some profiles with one keyword (bdd, Sinatra) missing
- 25. Name LinkedIn Google X-ray Alex Kowalczuk (missing bdd) Brandon Bailey x x Calder Wishne x x Dan Melnick x x Darby Frey x Eduardo Garibay x x Ismail Kalimi x Jake Sikora (missing bdd) not really James Fraser x Jason Perkins x Jazmin Schroeder x JD Kaplan x Joshua Davey x x Justin Joseph x Keenan Turner x Kevin Horst x xx Marek Pyczkowski x Nate Delage x x Nickolay Schwarz x Randy Burgess (missing bdd) Ryan Kinderman (missing Sinatra) Shawn Klein x x Shinji Kuwayama x Stephen Wooten x Ted Price x xx Zach Briggs x Zachary Rivest x x LinkedIn Exclusive Google X-ray Exclusive Both 10 8 4 9 Total 19 17 13 Should it count??? Cleaning Up Google X-ray Results 23
- 26. Still… There are 4 results only in Google X-ray, but not in LinkedIn
- 27. What if we make our Boolean string better? TDD -> (TDD OR “test driven development”) BDD -> (BDD OR “behavior driven development”)
- 28. LinkedIn Advanced Search: Keywords: ruby rails sinatra (tdd OR “test driven development”) (bdd OR “behavior driven development”) Location: "Greater Chicago Area“
- 30. Name LinkedIn w/ Basic Boolean LinkedIn w/ Better Boolean Andrew Larson x Brandon Bailey x x Calder Wishne x x Dan Melnick x x Darby Frey x Eduardo Garibay x x Eugene Filimonov x Ismail Kalimi x x Jake Sikora x James Fraser x x Jason Perkins x x Jazmin Schroeder x JD Kaplan x x Joshua Davey x x Justin Joseph x x Justin Park x Keenan Turner x x Kevin Horst x x Marek Pyczkowski x x Milan Grubnić x Nate Delage x x Nickolay Schwarz x x Shawn Klein x x Shinji Kuwayama x Stephen Wooten x Stuart Pearlman x Ted Price x x Xander Glassman x Zach Briggs x x Zachary Rivest x x All gain; no loss. Yay! Better Boolean 11 Both 19
- 31. How about Google X-ray with the better Boolean string? site:linkedin.com "location * greater chicago area" ruby rails sinatra (tdd OR "test driven development") (bdd OR "behavior driven development")
- 32. Name Google w/ Basic Boolean Google w/ Better Boolean Alex Kowalczuk missing bdd Andrew Larson x Brandon Bailey x x Calder Wishne x x Dan Melnick x Darby Frey x x Eduardo Garibay x x Eugene Filimonov x Jake Sikora missing bdd (not really) x Jazmin Schroeder x x Joshua Davey x Justin Park x Kevin Horst xx xx Nate Delage x x Randy Burgess missing bdd Ryan Kinderman missing bdd Shawn Klein x x Shinji Kuwayama x x Stephen Wooten x x Ted Price xx xx Zachary Rivest x x Total 17 17 Same numbers of results. But cleaner. Gain w/ Better Boolean Loss w/ Better Boolean 4 4
- 33. Final SHOWDOWN Best of LinkedIn Advanced Search (Free Account) and Google X-ray Search of LinkedIn
- 34. Name LinkedIn (30) Google (17) Andrew Larson x x Brandon Bailey x x Calder Wishne x x Dan Melnick x Darby Frey x x Eduardo Garibay x x Eugene Filimonov x x Ismail Kalimi x Jake Sikora x x James Fraser x Jason Perkins x Jazmin Schroeder x x JD Kaplan x Joshua Davey x x Justin Joseph x Justin Park x x Keenan Turner x Kevin Horst x xx Marek Pyczkowski x Milan Grubnić x Nate Delage x x Nickolay Schwarz x Shawn Klein x x Shinji Kuwayama x x Stephen Wooten x x Stuart Pearlman x Ted Price x xx Xander Glassman x Zach Briggs x Zachary Rivest x x LinkedIn Exclusive Google X-ray Exclusive Both 13 0 17
- 35. What have we learned? 1.LinkedIn searches literally while Google searches fluidly 2.Google tries to help us by including synonyms behind the scene 3.When we compose thorough and comprehensive Boolean strings, LinkedIn outperforms Google X-ray (at least in this study)
- 36. Case closed? Not so fast… The next set of questions already surfaced
- 37. How much can we rely on Google to improve our Boolean search strings? Why did Google fail to find some profiles? Would a paid LinkedIn account give us more (and exhaustive) results?
- 38. Questions? Special thanks to Amybeth Quinn Mei Lu Geekology.biz @g33kology