In what way does your media product develop
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The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
In what way does your media product develop
- 1. In what way does your media product develop or challenge forms and conventions of real media products? Question 1
- 2. conventions • In order to create an effective music video as a group we did research into established music videos of the same genre which in this case was R&B and the theme behind the narrative was to do with love and relationships. To an extent we followed the conventions of a love song due the fact that it has to have some similarities to a traditional love song in order to be identified as one. It also follows the vital convention of a music video which is lip syncing, we followed this through, however, we did have parts where the artist weren’t lip syncing this was seen frequently is established music videos.
- 3. • The case studies that we used were Keyshia cole – trust and believe and a few Rihanna videos. We used these music videos to give us a brief understanding of the conventions of this genre; this later on influenced our music video. Firstly, in both of these music videos a prologue was used. We felt it was essential to include a prologue into our music video as our music video didn’t have a strict chronological order to it so it was important that at the beginning it was very clear in what has/going to happen. Inlove songs this aspect seems to occur a lot and it is usually an argument that takes place during this prologue which we in this case followed. (Images) • However, to an extent we challenged this aspect as we didn’t have no diegetic sound used during the prologue and it is usually very important to have dialogue as it explains what has happened, however we felt it would work better as it draw more attention to the artist’s body language, gestures and facial expressions. The first part of the prologue was a party scene which basically sets the scene. This was also seen in one of the case studies which we used. Another conventional aspect of this particular genreis flashbacks - as a group we decided to have the flashbacks in black and white to connote it is a flashback. The use of the flashbacks was to show both the good times and bad this idea to some extent is very cheesy, however, flashbacks have been used a lot islove songs as it is there to tell the story. Our music video Our music video Established music video Established music video
- 5. Close up shot • We used a various amount of camera shots from different angles in order to express a particular meaning or feeling. As the theme of the song is about ‘love’ it was incredibly important that the artist was able to connect with the audience. During our research we came across many music videos where the camera shots were in the view point of the artist this made sense for our music video because the singers are telling their story from their account. The use of a mid shot was to highlight on the facial expressions and body language. In this case, her body language shows her hands on her hips the connotation of this that she is showing attitude and strong female energy in a positive way, that shows she is in charge. Here the artist is showing eye contact with the audience so its makes it more personal with the audience and the artist and the audience is more able to engage with her. Our music video Established music video
- 6. Low angle shot • A low angle shot with the camera looking up at the artist implies the artist has a lot of power and high status. This could also imply at that moment she felt good, happy and as if she is on top of the world. Our inspiration for this was Nicki Minaj as she is a very power female, this challenges the conventional representations of women as she is not portrayed as a weak, venerable and passive but she is portrayed as independent and strong. Our music video
- 7. Wide shot • Wide shots were used to exaggerate the loneliness of the artist as they’re singing about a lack of love and affection. The use of wide shots is also able to highlight the environment surrounding the artist. As we can see this shot the artist is located in an inner-city area which can explain choose of clothing, props etc. It was very conventional of rap artist to be standing in front of their car; it suggests high status and power. As a lot of the time R&B artist talk a lot about money, cars, girls etc. However, here we tried to portray this idea in a positive way. Our music video
- 8. Mid-shot • We used a various amount of camera shots from different angles in order to express a particular meaning or feeling. As the theme of the song is about ‘love’ it was incredibly important that the artist was able to connect with the audience. During our research we came across many music videos where the camera shots were in the view point of the artist this made sense for our music video because the singers are telling their story from their account. The use of a mid shot was to highlight on the facial expressions and body language. In this case, her body language shows her hands on her hips the connotation of this that she is showing attitude and strong female energy in a positive way, that shows she is in charge. Here the artist is showing eye contact with the audience so its makes it more personal with the audience and the artist and the audience is more able to engage with her. We felt it was important to put a plain black back drop in this shoot as it looks more professional and it contrasts with the artist and allows the artist to standout this shows her importance. Our music video
- 9. Editing • In the editing aspect we didn’t want to over do it, we intended to keep as simple and as professional as possible. During the prologue which was a party scene we were inspired by the song T-Pain – Up down as flicker effect was used. As a group we felt it was suitable as improved and enhanced the party as it helped to make the scene look more busy and fun. Also during this scene there wasn’t any curial focus so it was suitable to put that in. We also put the flash backs in a white and back theme this helped to separate the different time periods. We felt it was important to do this so that it wasn’t confusing for the audience to understand what was going on. This was inspired by (Trey songs – heart attack). In addition, we added fades to move one scene to another but so the transition wasn’t too hard.
- 10. Mise-en-scene • In terms of clothing as a group we decided that our artist was wear clothes suitable to the genre, song and weather. We wanted to show our artist in more than one outfit to show more than one style. Predominantly, the outfits were very trendy and a part of popular culture. The artist who played Rihanna wore clothes that didn’t meet the stereotypes of R&B female artists in the music industry, instead it challenged those stereotypes - her clothes were not revealing at all this definitely portrayed women in a positive light as women in this sector are seen as sex objects and are judged according to what’s on the outside rather than inside. The artist who played Future wore a white t-shirt predominantly, the connotations of this is that he is innocent and positive, where as, the artist who played Rihanna wore clothes of a dark colour the connotation of this is that she is more negative. This on it self challenges the idea that the male is always the ‘suspect’ and the female is always the ‘victim’.