The document discusses how the media product follows and challenges conventions of real media. It follows conventions through its studio ident inspired by MGM, use of unknown actors, variety of shots and angles, quick edits to build tension, inclusion of a BBFC certificate, and poster design drawing from other posters. It challenges conventions by having a panning opening shot rather than a conventional static shot, telling its story at a slower pace than similar films, using very fast fade edits between angles, and not including background music. Overall, it strives to balance following audience expectations with innovative techniques.