The media product, titled "Staircase", aims to explore the crime thriller genre by conforming to some of its conventions like low key lighting, while also challenging some aspects. It establishes equilibrium at the beginning according to Todorov's theory, and builds mystery through techniques like parallel editing and an obscured killer identity, creating narrative enigma per Barthes. Sound and lighting choices, as well as location and mise-en-scène selections, further develop tension and conceal information to stimulate audience questions.