Les Labuschagne
              Inaugural Lecture
                17 March 2011


Open Rubric
Inaugural Lecture
Mission
                                                                   Strategic
                         Strategic Objectives                        level


                 Operationalising    Management
                 of the Strategy     of Portfolio



            Management of            Management of
            Operational Plans        Programmes                    Tactical
                                                                    level
      Managing day-to-day                 Management of Projects
      activities

Perform operations activities        Perform project activities     Operational
                                                                       level
                    ORGANISATIONAL RESOURCES
Africa
                                                     • 1 billion people
                                                        (2009) in 61
                                                        territories
                                                     • 14.72% of the
                                                        world's human
                                                        population


  Global financial crisis
  • Growth declining from 5.0%
     in 2008 to 1.6% in 2009
  • Impact : 20m more people
     in Africa will be in extreme
     poverty in 2015


  World Bank Assistance
  • Total lending rose to $11.4
    billion
  • Largest single loan made was
    a $3.75 billion to Eskom
    Holdings Ltd.,
The World Bank Annual Report 2010 – The World Bank
Inaugural Lecture
FIFA World Cup 2010                         Gautrain
      (R24.5 billion),                      (R25.9 billion),




                                    Cape Town International Airport
                                            (R1,6 billion)

King Ushaka International Airport
         (R6,8 billion)
o   LSE Breaks Down Biggest Failure in 8 Years
                      o   September 8, 2008 – System broke down on the day European
                          equities posted their biggest gain in 5 months, hurting clients who
                          trade an average $17.5bn a day
                 o   Overstock.com's 4 Year ERP Nightmare
                      o   October 8, 2008 - The $14.2m loss was further exacerbated by a
                          customer service meltdown related to the hurried ERP rollout
                 o   eNatis
                      o   2007 - The Department of Transport’s R311m nationwide licensing
                          system unable to register new and pre-owned vehicles leading to
                          lost revenue
                 o   Sainsbury's $526m Project Failure
                      o   October 2005 - Giant British food retailer had to write off $526m it
                          had invested in an automated Supply-Chain Management system




http://www.lessons-from-history.com/node/89
o   FBI Virtual Case File project
    o   2005 - US Justice Department Inspector General report
        stated $170m project was a failure
o   UK IRS
    o   2005 - the UK Inland Revenue produced tax payment
        overpayments of $3.45bn because of software errors
o   Canadian Government welfare management system
    o   July 2004 - A new system costing $200m was unable to
        handle a simple benefits rate increase
o   AVIS ERP
    o   2004 - Avis cancelled an ERP project after $54.5m is
        spent
o   Pathway project
    o   2002 - the UK government wasted £698m on a
        smartcards for benefits payments project
60%
                        • Hollywood movies

               60%
                        • Mergers and acquisitions

               80%
                        • Food products

               80%
                        • Venture capital investments

(Slywotzky & Weber, 2007):
Goal

• Investigate the practice of 3PM (project-,
  program- & portfolio management) in order
  to develop an understanding of its causality

Impact

• An improved understanding can lead to the
  development of improved 3PM practices
  leading to the optimisation of results
• This will directly impact economic growth
  and poverty alleviation
Inaugural Lecture
60%



     50%



     40%



     30%



     20%



     10%



         0%
              Prosperus 2002   Prosperus 2008   Prosperus 2010
Successful         43%              37%              59%
Challenged         35%              36%              29%
Failed             22%              27%              12%
60%



     50%



     40%



     30%



     20%



     10%



         0%
              Prosperus 2002   Prosperus 2008   Prosperus 2010
Successful         43%              37%              59%
Challenged         35%              36%              29%
Failed             22%              27%              12%
60%



     50%



     40%



     30%



     20%



     10%



         0%
              Prosperus 2002   Prosperus 2008   Prosperus 2010
Successful         43%              37%              59%
Challenged         35%              36%              29%
Failed             22%              27%              12%
70%




     60%




     50%




     40%




     30%




     20%




     10%




         0%
              CHAOS   CHAOS   CHAOS   CHAOS   Prosperus   CHAOS   CHAOS   CHAOS   Prosperus   CHAOS   Prosperus
               1994    1996    1998    2000     2002       2002    2004    2006     2008       2008     2010
Successful    16%     27%     26%     28%       43%       34%      29%     35%      37%       32%       59%
Challenged    53%     33%     46%     49%       35%       51%      53%     46%      36%       44%       29%
Failed        31%     40%     28%     23%       22%       15%      18%     19%      27%       24%       12%
40.0


35.0


30.0


25.0


20.0


15.0


10.0


 5.0


  .0
        Maturity Level 1   Maturity Level 2   Maturity Level 3   Maturity Level 4   Maturity Level 5
 2010         8.5               24.9               32.2               23.9                9.1
 2008         5.3               27.7               39.3               20.4                7.3
 2003         4.4               28.6                 36               24.4                6.6
Maturity Level 1   Maturity Level 2   Maturity Level 3   Maturity Level 4   Maturity Level 5
4.00



             3.50



             3.00



             2.50
Axis Title




             2.00



             1.50



             1.00



             0.50



             0.00
                    Integration   Scope   Time   Cost   Quality   HR     Communica   Risk   Procureme   Mean value
                                                                           tions                nt
             2010      3.21       3.16    3.13   3.05    2.99     2.99      3.14     2.91      3.26        3.09
             2008      3.75       3.71    3.79   3.61    3.44     3.61     3.65      3.38     3.59         3.61
             2003      3.02       3.12    2.99   2.94    2.82     2.87     2.93      2.65     2.99         2.93
4
    3
    2
     1                                        2003
                                            2008
     0
    -1                                    2010




     Average Perceived   Average Actual   Difference
2010         3                3.09           0.09
2008       2.97               3.61           0.64
2003         3                2.93           -0.07
SUCCESS           CHALLENGED                 FAILED
FACTORS                                      Somewhat    Very   Somewhat     Very   Somewhat       Very
                                             important Important important Important important Important
Support of innovative technology               30.5      17.9      10.0       6.5       8.2            6.0
Executive support                              36.4      32.2      13.4      11.8      13.6        11.1
Clarity of organisational objectives           37.2      37.1      13.2      11.9      13.9        11.1
Understanding of user’s needs                  41.6      33.8      10.6      11.0      10.8            8.7
Requirements definition                        40.0      35.8      14.9      13.8      12.1        10.0
Communication between team & customers         41.2      37.6      16.9       9.6      14.2            9.7
Communication between project team members     43.4      35.7      12.4       8.4       8.5            8.6
Project manager competency                     40.9      32.9       9.6       7.0       9.1            6.7
User understanding of technology               29.7      21.5      14.1       8.5       9.8            6.7
User involvement                               36.3      26.3      11.9      11.0      10.5            8.9
Handling of change                             36.0      28.8      16.0      11.0      12.4            9.5
Change control processes                       35.4      24.5      12.8       7.4       8.9            7.9
Formal methodologies                           33.5      23.7      10.8       7.1       8.6            7.7
Auditing of processes                          28.5      18.2       8.0       5.6       6.3            3.7
Direction
                                                                           Direction



         SUCCESS                                                           CHALLENGED




People               Processes
                                                                  People                Processes




                                          Direction




                                           FAILED




                                 People               Processes
Inaugural Lecture
Strategic
  level




Tactical
 level




 Operational
    level
Representing the needs of the permanent organisation




                                                       Representing the needs of the temporary organisation
Representing the needs of the permanent organisation




                                                       Representing the needs of the temporary organisation
Representing the needs of the permanent organisation




                                                       Representing the needs of the temporary organisation
Inaugural Lecture
No. Hypothesis                                                                       Finding

H1   Strategic objectives guide the conceptualization and selection of initiatives
     and/or projects

H2   The benefits associated with a project are major determinants in its
     selection and funding

H3   Benefits are determined and quantified before the start of all projects


H4   Benefits are tracked and measured after completion of projects


H5   Project success is measured against the benefits that were realized
Different interpretations of project
success
• Management of the project
• Ability of the project deliverable to satisfy needs
• Triple / Quadruple constraints

Linking project outcome to strategic
objectives
• Projects contribute to strategic intent, even if not
  measured quantitatively

Programme and benefits management
processes
• Organisations were achieving strategic objectives and
  were therefore successful despite absence of
  processes
Inaugural Lecture
Vision




                   Strategy Map
                 (Translate Vision
                  into Strategies)




                    Strategies                                                                Portfolio        Portfolio
                                             Measure Strategy against Portfolio
                                                                                                              Management




Strategy Map (Translate    Balanced Scorecard (Link
Strategies into Business   Measurements & Targets           Measure Business Objectives    Programmes          Programme
                                                               against Programmes
      Objectives)           to Business Objectives)                                                            Management




              Business Objectives
                                                                                          Projects / Action
              with Measurements &             Measure Measurement & Targets                                     Project
                                                     against Projects                          Plans
                    Targets                                                                                   Management



                                                            Requirements
                                                            Management
Inaugural Lecture
Inaugural Lecture
Best Practice
               vs. Real
               Practice




Dream vs.                    Philosophy vs.
 Reality                        Science




             Conventional
              Wisdom vs.
            Unconventional
               Wisdom
o   If you know the enemy (projects) and know
    yourself (3PM), you need not fear the result of
    a hundred battles.
o   If you know yourself (3PM) but not the enemy
    (projects), for every victory gained you will also
    suffer a defeat.
o   If you know neither the enemy (projects) nor
    yourself (3PM), you will succumb in every
    battle.

More Related Content

PDF
Fact sheet industry facts iata
PPTX
Senen Perlada, BETP (21 pm 2nd speaker )
PDF
Kk day 1 pm 2nd speaker SENEN PERLADA, BETP
PDF
UBS Ad:Tech 2009
PDF
Domain Name Market Evaluation and Policy Development
PDF
2010-2013 Semiconductor Market Forecast Seizing the economic & political ...
PDF
M&A For Catalist Companies in Singapore
PPT
Dr. gert vilhelm balling
Fact sheet industry facts iata
Senen Perlada, BETP (21 pm 2nd speaker )
Kk day 1 pm 2nd speaker SENEN PERLADA, BETP
UBS Ad:Tech 2009
Domain Name Market Evaluation and Policy Development
2010-2013 Semiconductor Market Forecast Seizing the economic & political ...
M&A For Catalist Companies in Singapore
Dr. gert vilhelm balling

What's hot (6)

PDF
Venture-Backed IPO Market Shows Signs of Life in Third Quart
PDF
terex KeyBanc060508
PDF
Fdi & Fii Final
PDF
Presentation 4Q09
PDF
terex Sanford053008
PDF
3Q06 Results Presentation
Venture-Backed IPO Market Shows Signs of Life in Third Quart
terex KeyBanc060508
Fdi & Fii Final
Presentation 4Q09
terex Sanford053008
3Q06 Results Presentation
Ad

Viewers also liked (19)

PPTX
Algunas herramientas del calculo matematico
PDF
Wrf2015 ss14 lettenmeier_decoupling_in_germany_1510314_final
PPT
Perifericos oscar
DOCX
Trabajo interdisciplinar en psicogeriatría
PDF
Apt chapter 11
PPT
Tecnología
DOCX
Pdf ويرايش
PDF
SQA sobre ascensores.
PDF
Building the Customer Centric Enterprise
PPTX
Os organismos de Investimento Colectivo em Angola
PPS
Espiritualidade e consciência.
PPT
PDF
Neural regulation
PPSX
Commercial Cooking OHS
PDF
Bolsa de Valores de Angola (BODIVA) por Altair Marta
PPTX
Developmental disabilities skills
DOCX
Atención integral en catástrofes sanitarias
PPT
KOMPLIKASI PERINGKAT AWAL KEHAMILAN
PPTX
Algunas herramientas del calculo matematico
Wrf2015 ss14 lettenmeier_decoupling_in_germany_1510314_final
Perifericos oscar
Trabajo interdisciplinar en psicogeriatría
Apt chapter 11
Tecnología
Pdf ويرايش
SQA sobre ascensores.
Building the Customer Centric Enterprise
Os organismos de Investimento Colectivo em Angola
Espiritualidade e consciência.
Neural regulation
Commercial Cooking OHS
Bolsa de Valores de Angola (BODIVA) por Altair Marta
Developmental disabilities skills
Atención integral en catástrofes sanitarias
KOMPLIKASI PERINGKAT AWAL KEHAMILAN
Ad

Similar to Inaugural Lecture (20)

PPTX
Selling and doing good business
PDF
Project Leadership - AV Ramam, PMI Component Mentor (West Asia)
PPSX
PDF
C nyffenegger 2012 portfolio 16x9 format
PDF
Adopting Agile In The Organization
PDF
Why Most IT Projects Fail
PPT
Top Management Support - Mantra or Necessity?
PPTX
Does the project manager stand a chance?
PDF
BA World - BA in AGILE Projects
ZIP
Maravilla Final Key
PDF
Insync10 1608 0830 vella
PDF
SMB Partner Presentation 1KEY MIS Servers
PPTX
Atlas High Performance Economic Development
PDF
Futureworkplaces
PDF
Re sakss presentation on project management mburu 2
PPT
Bsc englisch verkürzt-sofia 1104
PDF
Burson-Marsteller Digital Crisis Communications Study
PDF
Developing asset management plans
PDF
Intro To Consulting Prework 1
Selling and doing good business
Project Leadership - AV Ramam, PMI Component Mentor (West Asia)
C nyffenegger 2012 portfolio 16x9 format
Adopting Agile In The Organization
Why Most IT Projects Fail
Top Management Support - Mantra or Necessity?
Does the project manager stand a chance?
BA World - BA in AGILE Projects
Maravilla Final Key
Insync10 1608 0830 vella
SMB Partner Presentation 1KEY MIS Servers
Atlas High Performance Economic Development
Futureworkplaces
Re sakss presentation on project management mburu 2
Bsc englisch verkürzt-sofia 1104
Burson-Marsteller Digital Crisis Communications Study
Developing asset management plans
Intro To Consulting Prework 1

Recently uploaded (20)

PDF
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
DOCX
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
PDF
533158074-Saudi-Arabia-Companies-List-Contact.pdf
PPT
Lecture notes on Business Research Methods
PDF
Introduction to Generative Engine Optimization (GEO)
PDF
Keppel_Proposed Divestment of M1 Limited
DOCX
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
PDF
NEW - FEES STRUCTURES (01-july-2024).pdf
DOCX
Hand book of Entrepreneurship 4 Chapters.docx
DOCX
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
PDF
Chapter 2 - AI chatbots and prompt engineering.pdf
PDF
Robin Fischer: A Visionary Leader Making a Difference in Healthcare, One Day ...
PDF
Environmental Law Communication: Strategies for Advocacy (www.kiu.ac.ug)
PDF
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
DOCX
Center Enamel A Strategic Partner for the Modernization of Georgia's Chemical...
PDF
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
PDF
Booking.com The Global AI Sentiment Report 2025
PPTX
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
PDF
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
533158074-Saudi-Arabia-Companies-List-Contact.pdf
Lecture notes on Business Research Methods
Introduction to Generative Engine Optimization (GEO)
Keppel_Proposed Divestment of M1 Limited
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
NEW - FEES STRUCTURES (01-july-2024).pdf
Hand book of Entrepreneurship 4 Chapters.docx
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
Chapter 2 - AI chatbots and prompt engineering.pdf
Robin Fischer: A Visionary Leader Making a Difference in Healthcare, One Day ...
Environmental Law Communication: Strategies for Advocacy (www.kiu.ac.ug)
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
Center Enamel A Strategic Partner for the Modernization of Georgia's Chemical...
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
Booking.com The Global AI Sentiment Report 2025
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
Board-Reporting-Package-by-Umbrex-5-23-23.pptx

Inaugural Lecture

  • 1. Les Labuschagne Inaugural Lecture 17 March 2011 Open Rubric
  • 3. Mission Strategic Strategic Objectives level Operationalising Management of the Strategy of Portfolio Management of Management of Operational Plans Programmes Tactical level Managing day-to-day Management of Projects activities Perform operations activities Perform project activities Operational level ORGANISATIONAL RESOURCES
  • 4. Africa • 1 billion people (2009) in 61 territories • 14.72% of the world's human population Global financial crisis • Growth declining from 5.0% in 2008 to 1.6% in 2009 • Impact : 20m more people in Africa will be in extreme poverty in 2015 World Bank Assistance • Total lending rose to $11.4 billion • Largest single loan made was a $3.75 billion to Eskom Holdings Ltd., The World Bank Annual Report 2010 – The World Bank
  • 6. FIFA World Cup 2010 Gautrain (R24.5 billion), (R25.9 billion), Cape Town International Airport (R1,6 billion) King Ushaka International Airport (R6,8 billion)
  • 7. o LSE Breaks Down Biggest Failure in 8 Years o September 8, 2008 – System broke down on the day European equities posted their biggest gain in 5 months, hurting clients who trade an average $17.5bn a day o Overstock.com's 4 Year ERP Nightmare o October 8, 2008 - The $14.2m loss was further exacerbated by a customer service meltdown related to the hurried ERP rollout o eNatis o 2007 - The Department of Transport’s R311m nationwide licensing system unable to register new and pre-owned vehicles leading to lost revenue o Sainsbury's $526m Project Failure o October 2005 - Giant British food retailer had to write off $526m it had invested in an automated Supply-Chain Management system http://www.lessons-from-history.com/node/89
  • 8. o FBI Virtual Case File project o 2005 - US Justice Department Inspector General report stated $170m project was a failure o UK IRS o 2005 - the UK Inland Revenue produced tax payment overpayments of $3.45bn because of software errors o Canadian Government welfare management system o July 2004 - A new system costing $200m was unable to handle a simple benefits rate increase o AVIS ERP o 2004 - Avis cancelled an ERP project after $54.5m is spent o Pathway project o 2002 - the UK government wasted £698m on a smartcards for benefits payments project
  • 9. 60% • Hollywood movies 60% • Mergers and acquisitions 80% • Food products 80% • Venture capital investments (Slywotzky & Weber, 2007):
  • 10. Goal • Investigate the practice of 3PM (project-, program- & portfolio management) in order to develop an understanding of its causality Impact • An improved understanding can lead to the development of improved 3PM practices leading to the optimisation of results • This will directly impact economic growth and poverty alleviation
  • 12. 60% 50% 40% 30% 20% 10% 0% Prosperus 2002 Prosperus 2008 Prosperus 2010 Successful 43% 37% 59% Challenged 35% 36% 29% Failed 22% 27% 12%
  • 13. 60% 50% 40% 30% 20% 10% 0% Prosperus 2002 Prosperus 2008 Prosperus 2010 Successful 43% 37% 59% Challenged 35% 36% 29% Failed 22% 27% 12%
  • 14. 60% 50% 40% 30% 20% 10% 0% Prosperus 2002 Prosperus 2008 Prosperus 2010 Successful 43% 37% 59% Challenged 35% 36% 29% Failed 22% 27% 12%
  • 15. 70% 60% 50% 40% 30% 20% 10% 0% CHAOS CHAOS CHAOS CHAOS Prosperus CHAOS CHAOS CHAOS Prosperus CHAOS Prosperus 1994 1996 1998 2000 2002 2002 2004 2006 2008 2008 2010 Successful 16% 27% 26% 28% 43% 34% 29% 35% 37% 32% 59% Challenged 53% 33% 46% 49% 35% 51% 53% 46% 36% 44% 29% Failed 31% 40% 28% 23% 22% 15% 18% 19% 27% 24% 12%
  • 16. 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 .0 Maturity Level 1 Maturity Level 2 Maturity Level 3 Maturity Level 4 Maturity Level 5 2010 8.5 24.9 32.2 23.9 9.1 2008 5.3 27.7 39.3 20.4 7.3 2003 4.4 28.6 36 24.4 6.6
  • 17. Maturity Level 1 Maturity Level 2 Maturity Level 3 Maturity Level 4 Maturity Level 5
  • 18. 4.00 3.50 3.00 2.50 Axis Title 2.00 1.50 1.00 0.50 0.00 Integration Scope Time Cost Quality HR Communica Risk Procureme Mean value tions nt 2010 3.21 3.16 3.13 3.05 2.99 2.99 3.14 2.91 3.26 3.09 2008 3.75 3.71 3.79 3.61 3.44 3.61 3.65 3.38 3.59 3.61 2003 3.02 3.12 2.99 2.94 2.82 2.87 2.93 2.65 2.99 2.93
  • 19. 4 3 2 1 2003 2008 0 -1 2010 Average Perceived Average Actual Difference 2010 3 3.09 0.09 2008 2.97 3.61 0.64 2003 3 2.93 -0.07
  • 20. SUCCESS CHALLENGED FAILED FACTORS Somewhat Very Somewhat Very Somewhat Very important Important important Important important Important Support of innovative technology 30.5 17.9 10.0 6.5 8.2 6.0 Executive support 36.4 32.2 13.4 11.8 13.6 11.1 Clarity of organisational objectives 37.2 37.1 13.2 11.9 13.9 11.1 Understanding of user’s needs 41.6 33.8 10.6 11.0 10.8 8.7 Requirements definition 40.0 35.8 14.9 13.8 12.1 10.0 Communication between team & customers 41.2 37.6 16.9 9.6 14.2 9.7 Communication between project team members 43.4 35.7 12.4 8.4 8.5 8.6 Project manager competency 40.9 32.9 9.6 7.0 9.1 6.7 User understanding of technology 29.7 21.5 14.1 8.5 9.8 6.7 User involvement 36.3 26.3 11.9 11.0 10.5 8.9 Handling of change 36.0 28.8 16.0 11.0 12.4 9.5 Change control processes 35.4 24.5 12.8 7.4 8.9 7.9 Formal methodologies 33.5 23.7 10.8 7.1 8.6 7.7 Auditing of processes 28.5 18.2 8.0 5.6 6.3 3.7
  • 21. Direction Direction SUCCESS CHALLENGED People Processes People Processes Direction FAILED People Processes
  • 23. Strategic level Tactical level Operational level
  • 24. Representing the needs of the permanent organisation Representing the needs of the temporary organisation
  • 25. Representing the needs of the permanent organisation Representing the needs of the temporary organisation
  • 26. Representing the needs of the permanent organisation Representing the needs of the temporary organisation
  • 28. No. Hypothesis Finding H1 Strategic objectives guide the conceptualization and selection of initiatives and/or projects H2 The benefits associated with a project are major determinants in its selection and funding H3 Benefits are determined and quantified before the start of all projects H4 Benefits are tracked and measured after completion of projects H5 Project success is measured against the benefits that were realized
  • 29. Different interpretations of project success • Management of the project • Ability of the project deliverable to satisfy needs • Triple / Quadruple constraints Linking project outcome to strategic objectives • Projects contribute to strategic intent, even if not measured quantitatively Programme and benefits management processes • Organisations were achieving strategic objectives and were therefore successful despite absence of processes
  • 31. Vision Strategy Map (Translate Vision into Strategies) Strategies Portfolio Portfolio Measure Strategy against Portfolio Management Strategy Map (Translate Balanced Scorecard (Link Strategies into Business Measurements & Targets Measure Business Objectives Programmes Programme against Programmes Objectives) to Business Objectives) Management Business Objectives Projects / Action with Measurements & Measure Measurement & Targets Project against Projects Plans Targets Management Requirements Management
  • 34. Best Practice vs. Real Practice Dream vs. Philosophy vs. Reality Science Conventional Wisdom vs. Unconventional Wisdom
  • 35. o If you know the enemy (projects) and know yourself (3PM), you need not fear the result of a hundred battles. o If you know yourself (3PM) but not the enemy (projects), for every victory gained you will also suffer a defeat. o If you know neither the enemy (projects) nor yourself (3PM), you will succumb in every battle.