Increase your conversion rate
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The document discusses strategies to increase online conversion rates using the CS2 Easy Checkout Module for Magento. It outlines seven levels of conversion, including relevance, credibility, orientation, stimulation, security, comfort, and satisfaction, emphasizing the importance of optimizing the customer experience. Ultimately, it highlights the need for ongoing conversion optimization and the CS2 module's compatibility with existing Magento setups.
Increase your conversion rate
- 1. INCREASE YOUR CONVERSION RATE. CS2 EASY CHECKOUT MODULE FOR MAGENTO Armin Brunner AGENDA: Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion
- 2. OFFLINE VERSUS ONLINE. BIG DIFFERENCE! - Offline Shops: ø 60% Conversion Rate - Online Shops: ø 3% Conversion Rate Why?
- 3. Relevance THE E-COMMERCE SYSTEM. Trust Orientation Stimulation CONVERSION: Security Comfort Satisfaction www.konversionskraft.de
- 4. THE 7 LEVELS OF CONVERSION. 1. RELEVANCE Your Visitor is scanning your website for accordance - Optical Accordance: Repeat Ad Titles on the Landing page - Show your service capabilities: Assortment, Price, Delivery time, Costs - Use Images and Symbols: arouse Emotions
- 5. THE 7 LEVELS OF CONVERSION. 2. CREDIBILITY & TRUST - Use an Aesthetic Design - Create a strong and trustworthy Brand - Use Seals of Approval, Test Reports - Show Customer Feedback and Testimonials
- 6. THE 7 LEVELS OF CONVERSION. 3. ORIENTATION - Offer different entry points - Enhance your Search: Analyse and optimize your Search Results - Simplify the path to lower levels: Use a Fly-out Menu - Use the correct Terms: Speak the language of your Customers
- 7. THE 7 LEVELS OF CONVERSION. 4. STIMULATION Without Emotions no rational Decisions - Speak your User’s language - Show your Products: Use big, emotional Images - Avoid Complexity - Use clear Call-to-Action elements
- 8. THE 7 LEVELS OF CONVERSION. 5. SECURITY - Give the Possibility to influence and choose - Show your Customer Service Signals - Encourage Transparency - Data Security: Use SSL encryption - Show Seals of Approval
- 9. THE 7 LEVELS OF CONVERSION. 6. COMFORT The Rubikon model of Heinz Heckhausen - Every effort reduces the Motivation to buy: 1-Click-Order - Ask for as less information as possible - Offer a wide variety of Shipping and Payment options - Offer help
- 10. THE 7 LEVELS OF CONVERSION. 7. SATISFACTION Only satisfied Customers will become returning Customers - After sales: Inform about the order status - Offer a professional Returns Processing - Inform you Customer about new Products and Services
- 11. THE MAGENTO STANDARD CHECKOUT. RELOADING STEPS PER AJAX
- 12. ONE STEP CHECKOUT EXTENSION. ALL ON ONE PAGE
- 13. THE CS2 EASY CHECKOUT. EASY CHECKOUT FOR MAGENTO Goals: - Optimize the Checkout Conversion - Keep it 100% Magento compatible - Pre-Integrate most used Checkout Extensions - Make it configurable - Save Time and Money on Implementation
- 14. DEMO.
- 15. CONVERSION RATE OPTIMIZATION. CONCLUSION - Online Marketing and Conversion Optimization are key factors for a successful E-Commerce Business - Think about Conversion Optimization before planning your eShop - Conversion Optimization is an on-going Process: Analyse, Optimize, Measure - The CS2 Easy Checkout Module provides a good Basis for a Conversion optimized Checkout - Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google Connect)
- 16. CUSTOMER RELATIONSHIP MANAGEMENT ELECTRONIC COMMERCE ONLINE MARKETING CS2 AG PLATINUM MEMBER TYPO3 ASSOCIATION MAGENTO GOLD PARTNER SUGAR SILVER PARTNER Gerbegässlein 1 | CH-4450 Sissach Feldeggstrasse 55 | CH-8008 Zürich Telefon: +41 61 333 22 22 Twitter: @CS2switzerland www.CS2.ch