An Indie State of Mind
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This document discusses merchandising strategies for libraries based on practices at independent bookstores. It recommends creating consistent signage, using shelftalkers and staff bookmarks to promote books, and arranging eye-catching displays. It also stresses the importance of collection development based on covers, removing unattractive books, and creating boutique collections around local or regional authors to spark community interest. The document advocates adapting ideas from successful independent bookstores to help libraries better promote their materials.
An Indie State of Mind
- 1. An Indie State of Mind On merchandising, displays, and what librarians can learn from independent book stores
- 2. Who am I? • Leah L. White • Head of Popular Materials • Ela Area Public Library • @leahlibrarian • www.leahlwhite.com
- 4. Why we should listen
- 6. And our recommendations aren't based on an Internet algorithm. We've actually read our recommended books. And any two people want two different things. Why should they be pigeon-holed into buying whatever the steepest discount is? Sure, people want to read "The Help," but where do you go after that? We know the answer by listening to our customers and the community, and that will never change. Stefan Moorehead, Buyer, Unabridged Bookstore http://www.pbs.org/newshour/art/blog/2011/07/how-are-independent-book-sellers-faring-and-adapting.html
- 9. The Plan • What is merchandising? • Merchandising basics • Collection development • Bookstore ideas worth stealing
- 10. Merchandising
- 11. Sounds like a buzzword...
- 17. Shelftalkers
- 24. Book displays
- 26. Stack 'em high (library edition)
- 29. Covers Count
- 30. No one wants to check this out.
- 31. Or this...
- 34. Local or Regional Author Collections
- 49. So many more... • Wild Rumpus, Minneapolis • Common Good, St.Paul • The Elliot Bay Book Company, Seattle • Arcadia Books, Spring Green • Prairie Lights, Iowa City • http://www.indiebound.org/indie-store-finder
- 51. Thank you. • Questions? • Twitter @leahlibrarian • www.leahlwhite.com